Impact of Globalisation on Food and Beverage Consumption

This essay explores the impact of globalisation on food and beverage consumption, focusing on the concepts of homogenisation and heterogenisation. It discusses how globalisation has influenced the food and beverage industry, the challenges faced by companies in terms of food quality and packaging, and the cultural implications of globalisation on food consumption. The essay also highlights the role of technology in the food sector and the effects of food migration and multiculturalism. Overall, it provides insights into the complex relationship between globalisation and food consumption.

Gastronomy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
The term globalisation refers to the speed up of movements, exchange (of products,
services, capital, technology and culture practices) and adopt them in the local culture of country.
One of the major impact that is related with globalisation relates with interaction among different
population which is differ from their region and background. According to present market
conditions globalisation various workshops are arranged that relates with the process of food
system, nutrition and security (Anas and Narjoko, 2018). McDonald's corporation is one of the
largest food chain that is operating business at global level including IUK. Along with this
McDonald's earn a lot of revenue by performing their business at different locations. This essay
highlights on globalisation and key aspects of homogenisation and heterogenization and their
impact on food and beverage consumption.
MAIN BODY
The term food and beverage industry undertakes all organisation which are involved in
the process of raw-material, distributing and packaging of food items. Fresh-food, prepared and
packaged food etc. are some of the essential aspects of food and beverage sector. Globalisation
introduce substance, nutrients and taste of local food among different country which directly
enhance market area of food products and items. Heterogenization is defined as a process which
work to adopt the substances and elements of global culture into local culture. Similarly, some
scholars such as Abbots, 2017 also explicated that hetergenization is defined as a central trouble
for the current global interaction due to the difference between cultural homogenisation and
heterogenization. Apart from this, homogenisation is primarily defined as the size which reduce
particles and make-up of a given food in order to mix them thoroughly. From the perspective of
food sector it is identified that homogenisation process enhance organisation such as McDonald's
and other to engage substances among products according to local food culture (Crescimanno,
Galati and Bal, 2014). Example- When McDonald's enter in Asia country such as India than veg
burger are introduced and promoted by management to attract more number of individuals. In
this section, food sector or organisation introduce and define aspects related with vegetarian
products because this provides a wide scope to organisation for enhancing sale of their products
and this also helps to remain and introduce uniform aspects by delegating food items according
to local culture. Thus, with the support of hetergenization and homogenisation process it is easy

to introduce and generate balance between company food culture and local culture of country.
The term globalisation is defined as a perspective which include that undertakes shared customs
and artefacts for describing culture transmission, intellectual, behavioural and emotional features
with the help of learning local culture perspective (Frewer and et. al., 2014). The term
homogenisation impact on food and beverage consumption by identifying different habits and
thoughts of individuals which is essential for membership. This refers that individuals face
confusion to trust on such a global brand. Religion, History, environment and religion are some
of the barrier that generate confusion related situation. Each sector is limited in some context this
refers religious and cultural procedures impacts on rules and regulations that definitely create or
construct important aspect for globalisation process.
Heterogenization also impact on the consumption of food as well as beverage items
because there are different flows exists in company. Mcdonald's perform their operations among
different global locations so it is essential for organisation to refer and increase in movements of
information and resources at global level. Fast food chain is a best example of understanding
globalisation food chain procedures because they are adopted by individuals with quick
approach. With the analysis of heterogenization process it is recognised that all persons like,
workers, employee's, migrants and refugees are staked and moved towards fast food because
they are good in taste and also prepare in minimum time. This results food culture of a local
country is replaced by international organisation. Food and beverage sector plays an important
role for company and it results that the main focus for flow of capital is to scale and carry
information among different seconds. With this increase in vulnerability for company economy
is to make volatile capital that make enhancement to improve economy of food and beverage
sector value (Iizuka and Katz, 2015). Globalisation also provide platform to individuals and
company for demonstrating ideas and it's ideologies for making notion of citizenship, freedom
and democracy to medium and multinational corporations. This also define that globalisation
impact on food sector relate with two ways that are same and vice versa also. Example-
international organisation introduce their food among local origin. Similarly, local products are
also introduced to global level by making proportions as it comprise and make corporate traffic.
Cross border trade, commercial presence and welfare of human rights define individuals plans to
present all information by managing proportions for company.

The term globalisation is a wide aspect that includes various aspects as it is an important arena
for all business including food sector. National, religious, ethnic and morale all types of value are
included by McDonald's and other food organisation because it helps in improving food
business. This define values of a business is characterised if it impacts on local country with a
negative approach. UK, US and other European countries are well-developed that prevail quality
of food is not comprised by company because it reduce demand of food items (Jack, Anderson
and Connolly, 2014).
Globalisation brings all organisation at a similar platform but there are two different aspects are
engaged in company and country culture. Individuals who watch the world with perspective of
homogenized culture argue that growth of world is similar. McDonald's, Starbucks etc. are some
example that spread food items and wash the local food items in order to bring universal
sameness. On the other side, global organisation also face food boundaries due to engagement of
country political and economical situation.
Consumption of food and beverage products increase their reach through involvement of
globalisation and ability of local governments, culture and individuals among company. One of
the major theory which is related with Addots. 2017 define that the consumption of fast food
items is increasing with rapid speed. This also refers that fast food organisation are dominating
the market of food and beverage sector of UK and also rest of world is controlled by fast food
chain. Therefore, consumption of fast food is increased with engagement of homogenisation
aspect because food organisation modify their products according to local food culture. Most of
the large companies work with process of dominating market in order to increase consumption
about their products (Matsubara and Endo, 2018). With the consumption related with fast food
items this is analysed by individuals that technology also include globalisation aspects among
company. By the oppose of market individual see homogenization as a global level and it result
that heterogenization argue and support persons to work as per diversity aspect it refers that
economic of world is growing with rapid speed. Their are two different ways exists that define
homogenisation and heterogenization exists that provides provision to persons to design better
future. Demand of food consumption is impacted as culture dominant local area market by
invaded their value among local culture. Thus, it represent that homogenization refer to internal
aspect of culture. On the other side, heterogenization aspects define the society. Further, it also
result that loss of individual culture define aspects and their value by managing and eliminating

different aspects that demonstrate local culture with ideal methods in order to manage
competition among market (Meethan, 2015). Culture heterogenization or multicultural society,
define region and culture that widely disseminated and accept individuals of other society. This
helps to understand value, morale and culture of other persons this also helps in dealing with
food products of rich country. Like, Quality, nutrients and ingredients etc. are some of the major
substances for a food product. This also define rich country offer incentive and opportunities to
developing countries by establishing business in their nation. This define persons or individuals
who are focused to deal with multicultural world notice to define aspects with engagement of
global criteria that helps in replacing local perspective. Appropriation and re-appropriation are
two discourse action and it work to remove food boundaries among international country.
With the engagement of culture aspect this is identified that it is one aspect that provide flavours
to country and it is an existing spark provider to foreigners. Food is one of the important item
that increase income and value for a business. Each country follow their own value and culture
which also reflects among their food items. But in the case of all organisation each country
follow it's own perspective that make company culture and their terms more transparent. It refer
that Europe culture represent and temped economical migrants to shift economic of country.
The main perspective of food items is to protect the packed food in order to maintain
quality and integrity of products among different geographical areas. But this is not easy for food
sector business because the difference among food items, substances and area. This refers
company face different barrier while combining and migrating food items from one place to
another (Mergos and Papanastassiou, 2017). This refers persons or international organisation
face challenges because of replacing demand related with food items. Environment change is a
major barrier for organisation and according to this perspective McDonald's face challenges to
manufacture its products. Therefore, all raw-materials is purchased from the market of US and
than it is delivered to organisation because this prevent in formulating combination about
generating barrier as it against the transfer of oxygen, chemical and other aromatic compounds
which create uncontrolled substances. Thus, to remove barrier company is focused to manage
food quality by delivering raw-materials for food products from the head office of McDonald's.
Another barrier which is related with business exists define food quality changes and as per
combination of food quality. This refers company face different issue and as per deteriorative
food items and their packed food management make concern to manage and endanger raw-

materials. Like, each country set or decide their own benchmarks which are essential in each
product item. But in context of difference between developing and developed country this is
identified that both nation and their governments prefer their nation. This define company
manage and make perspective which remove operational barrier from food products. In the
context of globalisation this is identified by food culture that business face different issue and it
mitigate food items. This also refer that it helps in managing work with the basis of modern
mechanism and it is managing as well as increasing environmental concern that set and focus on
the parts that not impacts on environment of company (Nazzaro and et. al., 2019). Functional
barrier prevent and make contaminants and it refers to complete work with packaging of market.
Technology is one of the 21st century best aspects which is engaged in company work and it
enhance possibility related with packaging of food. On the other side, technology also create
challenges or barrier because individuals are not focused to manage work by enhancing
performance of company. This results company makes and define nanatechnology because it is
an inactive and intelligent packaging. Food safety generate complexity it refers management
migrate and divide their task but analysis of food sector also refers to different challenges and
barriers due to which films are layered and based on diffusion of experimental layered
packaging. The packaging model for each country is different and it also depends on the food
organisation and types of food products that are required to manage work. Example- Milk is
protect with three layer packaging that helps to keep all order fresh and covered. Globalisation is
also engaged milk with it's store. Food border refers to contained model and as per this area
company solutes and produced the material in managing centre layer to engage and divide the
layers of food to match with safety purpose. Culture also impacted with this factor and this refers
individuals like, individuals who belong to developed country easily understand technology and
their role in the food products. Online food delivery is one of the best example to engage
technology engagement in food items (Notarnicola and et. al., 2015). But on other side, it also
work as a barrier for McDonald's and other organisation because now the footsteps of customers
is decreased. Therefore, it is essential for business to set the temperature because it helps to
major all activities and their practices to make reliable process this helps in managing food
storage items for a longer period.
People moving with food items change their place in the terms of food from West to
Northern Europe. Food migration as well as multiculturalism define and follow up the Nordic

association related with food studies. Interdisciplinary conference entitled the individual who
move with food also make transfer of their culture and values from one place to another. The
major objective which is discussed by analysis of mobility migration define the changes in
content of area. Researcher plays an important role among all over the world as it contribute and
include aspect which are gathered around the world. This is complex for the organisation to
separate problems of organisation into different categories and it is because each and every
aspect is connected. Various problems are raised at time of focusing and managing on the
migration of food products. Food safety is one of the complex factor that is related with dairy
and meat products (Schisani and Caiazzo, 2016). Green industries are also unsafe because it
impact on the environment such as inappropriate farming reduce the soil productivity.
Globalisation also engage culture of different countries and this result that aquaculture work as
an important part and food source that helps to make practices with different ways. Therefore,
poor aquaculture knowledge generates Unhealthy substances for eaters and environment. This
is monitored most of the times while eating non-vegetarian food. Further, culture of country also
decided the type of food which is consumed by country individuals which state difference in the
environment aspects. The current pandemic conditions is an example of negative food aspects
that are related with food items. This happens because person consume untested food items due
to which it negatively impact on human health. This also refers individuals not necessarily
produce yields and it lead to manage application with help of pesticides that turn weeds into
potential diversity. GMOS end it perspective due to change in genetic material it results that
sugar beets is planted that are not appropriate for health because individuals consume them with
purpose of fulfilling their toxicant needs. Farmers also face the pressure and stress of
government and most of times it is identified among Florida's tomato fields. Pesticide exposure
among farming communities relates with fact that most of country consider lowest paying jobs
for their food restaurant. It raised the issue as persons who put seed and grow grain is still in
poverty face but industry which purchase raw-material are growing with rapid speed in terms of
market and revenue (Szczepaniak, 2018). Homogenisation and heterogenization both aspects is
not beneficial to manage growth because globalisation introduce food sector at different level but
it is not appropriate to work with backbreaking work. In the context of food sector food and
beverage sector raise fair conditions for employee's and even this help person to raise and
manage fair policy for offering right benefits to business. Lack of equal access doubt the term

and it provides healthy food to individuals. With the analysis of food items organisation face
challenge because it is used for managing access by consideration of products at rural and urban
level. In the present scenario, survey of farm workers define management make changes but it
create challenge as individual depend on healthy foods. Less engagement of agriculture in the
country decline farming choices but with perspective of system and as per this management
favour machine over man because they complete work in minimum time period and it is also
used to earn a sustainable living. With engagement of organisation opportunities this define
farmers generate and earn better profits but due to migration it is complex to integrate among
farming which integrate agriculture into society (Tundal and et. al., 2018). Migration impact on
food as it is bad for environment because this impact on chances or probability of packaged
items. One of the major problem relates with diversity aspects and it define communities depend
on farming aspects. Processed crops and food also create issue and this is impacted because of
culture as globalisation impacts on all levels. Particularly, it also processed packaged foods on
different places as farms modify food with motive of processing item by solving all issue. It
helps to displace resources biggest contributors supply in managing individual resources.
CONCLUSION
In the last, analyse of above report demonstrates that industrialized food items and system
perform their work with the motive of managing and completing various aspects that are
discussed within context of globalisation. Homogenisation and heterogenization are two
elements that came under aspects of global factors. Food and beverage sector undertakes a large
scope of food items and this define challenges which are related with culture aspect.
International business also undertakes and include food borders in order to manage issue related
with migration of food.

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