Strategic Analysis of GE Healthcare: Tools and Techniques

Running head: STRATEGIC ANALYSIS: TOOLS AND TECHNIQUES
SStrategic analysis: Tools and techniques

STRATEGIC ANALYSIS: TOOLS AND TECHNIQUES 1
Table of Contents
Introduction:...............................................................................................................................2
Strategic Position of GE healthcare:..........................................................................................2
Internal Analyses:...................................................................................................................3
External analyses:...................................................................................................................3
Competitor Analyses:.........................................................................................................3
Industry Analyses:..............................................................................................................3
SWOT ANALYSES...........................................................................................................4
Evaluation of resources and value systems of the company:.....................................................4
Strategic resources of the company:.......................................................................................4
Value Systems of the company:.............................................................................................5
Leadership, growth and learning:.......................................................................................5
Community involvement:...................................................................................................5
High Integrity organizational practices:.............................................................................5
Total Rewards:....................................................................................................................6
Portfolio Analysis and Critical Evaluation:...............................................................................6
Strategic Business Unit:.........................................................................................................6
Evaluation of Portfolio within the SBU:................................................................................6
Analysis and evaluation of key future directions:......................................................................7
Strategy context and future:....................................................................................................7
Centricity of customers:.........................................................................................................7
Making investment in talent:..................................................................................................7
Focusing on strengths:............................................................................................................7
Verifying and adding new revenue streams:..........................................................................8
Considering Feedback from customers and employees.........................................................8
Recommendations:.....................................................................................................................8

STRATEGIC ANALYSIS: TOOLS AND TECHNIQUES 2
Conclusion:................................................................................................................................9
References................................................................................................................................10

STRATEGIC ANALYSIS: TOOLS AND TECHNIQUES 3
Introduction:
GE Healthcare is a subsidiary company of General Electric, an international company of New
York that focuses on new and innovative development in health information technology. The
headquarter of GEHC is located in Chicago, IIIinois. The company is working as a
manufacturer and distributor of various diagnostic agents for imaging and
radiopharmaceuticals for the purpose of imaging modalities that are frequently used in the
procedures of medical imaging. The company is also involved in the manufacturing of
medical diagnostic equipment which also includes CT scan machines and MRI machines.
Along with this. It also develops healthcare technological resolutions for medical information
and imaging technologies, drug discovery, patient monitoring systems, medical diagnostics,
disease research and biopharmaceutical manufacturing. GE Healthcare was incorporated in
1994 and at present, it is working successfully in more than 100 nations worldwide
(Healthcare, 2015).
This report will reflect the strategic position of the company with the help of strategic
analytical tools of strategic analyses. For this purpose, information is gathered from the
official site of the company as well as form authentic sources like journal articles and
periodicals. Further, the report includes critical evaluation of the available resources of the
company. The value systems used by the company has also been critically evaluated to create
a better understanding of the strategic position of the company. Furthermore, the report
includes the evaluation of product mix within the strategic business units of the organization.
The evaluation of its future key growth strategies of the business has been evaluated to find
out the effectiveness of its business strategies in long run. On the basis of all findings and
evaluations, some recommendations are provided that can be used to understand the use of
strategies in the best possible way (Bowers, 2014).
Strategic Position of GE healthcare:
The global business environment is continuously changing and presenting new challenges
and opportunities. This generates the need for competitive strategies to remain competitive so
that such challenges and opportunities can be faced and utilized in the best possible way.
Strategic position analyses include both, internal as well as external analyses of the company.
Both can be described with the help of SWOT analyses and Porter's Five Forces Framework
(Anna, 2015).