Gender Divide in Leadership: A Study on Enterprise Rent-A-Car

This study investigates the impact of gender divide in leadership on Enterprise Rent-A-Car, with the aim to understand the concept of gender divide in leadership under equality and diversity, identify the challenges faced by the company, and recommend ways to minimize them. The study uses qualitative research methods, including thematic data analysis, and presents a work breakdown and Gantt chart for the timeframe. The study finds that gender divide is a major issue in the company, with leadership being the core reason behind it, and high employee turnover being a major challenge associated with it.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Presenting the aim and objectives..........................................................................................3
P2 Project management plan.......................................................................................................4
P3 Presenting Work break down and gantt chart for the timeframe............................................5
P4 Primary and secondary methods for conducting the research................................................7
P5. Findings...............................................................................................................................15
P6. Recommendations...............................................................................................................15
P7 Reflection.............................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
Appendix........................................................................................................................................18

Title: To investigate how have companies responded to current issues of equality and
diversity in the workplace in the context of gender divide in leadership: A study on
Enterprise Rent-A-Car
INTRODUCTION
Gender inequality is considered one of the biggest issues for the companies in which
most of the company does not actually make differences in the business. Similarly, the present
study also helps to focus upon different issues pertaining to gender inequality and it is based
upon a case study of Enterprise Rent -A-car in which female are not providing gain any positive
response from the leader. Thus, with the help of primary and secondary analysis, the presents
study assist to meet the research questions.
P1 Presenting the aim and objectives
The aim of the study is to determine how gender divide in leadership affect the Enterprise
Rent -A-car environment.
Objectives:
 To understand the concept of gender divide in leadership under equality and diversity.
 To identify the impact of gender divide in leadership upon Enterprise Rent -A-car
environment.
 To ascertain various challenges faced by Enterprise Rent -A-car due to gender divide in
leadership.
 To recommend the best ways through which challenges can be minimized and lead a
business at further level of success.
Research questions
 What do you understand by gender divide in leadership under equality and diversity?
 What is the impact of gender divide in leadership upon Enterprise Rent -A-car
environment?

 What are the challenges faced by Enterprise Rent -A-car due to gender divide in
leadership?
P2 Project management plan
Project management plan is the formal documents that determine how a project is carried
out by considering all the steps which include all the essential key point (Quinn and et.al., 2020).
Similarly, the present study also uses PMP which helps to meet the defined aim and list of
essential points are as mentioned below:
Aim and deliverables: The project main aim is to determine the key issue related to gender
divide in leadership and this in turn help the Enterprise Rent -A-car to implement the same so
that effective outcome can be generated (Miao, 2022). Along with this, the result produced by
implementing ways that help to minimize the issues between male and female.
Time: It is another key element of the project management plan in which project manager have
to ensure that the project will be completed on the defined aim. This can be generated through
Gantt chart in which project manager took at least 50 days to meet the set objectives.
Quality: When the project help to meet the best deliverable, there should be a standard quality of
input used because it helps to meet the defined aim. Like, proper standard quality framework
need to be followed and this in turn assist to develop a best outcome in Enterprise Rent -A-car.
Communication: There must be a proper communication plan set between the employees
because it assist to generate a better outcome and all the team members can easily share their
views with each other (Hickson and Owen, 2022). However, a poor communication always
makes a project worse and this is consider the only reason that arise issues. Meeting needs to be
performed within team members in order to track the performance of a teams.
Risk: While adding new things into a business, it is for sure that company aces many risk and to
minimize the chances of these, it is essential to maintain the risk register which in turn help to
make project manager aware about the concept. Further, there are many risk associated with the
project which include human resource, financial risk. Thus, by maintaining the risk register will
help to determine the impact and probability of a risk that assist to determine the actions that
needs to be taken (Susilowati and et.al., 2021).

Budget: It has been identified that to meet the defined aim within a set tenure, it is essential to
have a set budget which include all the key expenses which is as mentioned below:
Particulars Amount (£)
Stationary 35
Travelling expenses 27
Internet charges 58
Personnel 520
Miscellaneous expenses 100
Total 740
Resources: To meet the defined aim and objectives in an effective manner, it is essential to use
best resources which include human resources, financial resources, technological resource etc.
This in turn assist to generate a better outcome and meet the defined aim as well.
P3 Presenting Work break down and gantt chart for the timeframe
Work breakdown structure

Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
1 Aim and objectives 2 days Mon 1/24/22 Tue 1/25/22
2 Literature review 10 days Wed 1/26/22 Tue 2/8/22 1
3 Research methods
selection 8 days Wed 2/9/22 Fri 2/18/22 2
4 Formulation of
questionnaire 2 days Mon 2/21/22 Tue 2/22/22 3,2
5 Sending questionnaire for
data collection 5 days Wed 2/23/22 Tue 3/1/22 4
6 Collecting of data 4 days Wed 3/2/22 Mon 3/7/22 5
7 Data interpretation 12 days Tue 3/8/22 Wed 3/23/22 6,2
8 Conclusion and
Recommendation 2 days Thu 3/24/22 Fri 3/25/22 7,6
9 Formatting 1 day Mon 3/28/22 Mon 3/28/22 8
10 Taking feedback 1 day Tue 3/29/22 Tue 3/29/22 9
11 Doing changes as per the
feedback provided 1 day Wed 3/30/22 Wed 3/30/22 10
12 Final submission 1 day Thu 3/31/22 Thu 3/31/22 11

P4 Primary and secondary methods for conducting the research
Literature review
According to Etinzock and Kollamparambil(2019) gender divide is all about differences
in the gender and inequality among employees which affect the performance and create clashes.
It is one of the most common issue faced by the company because of their stereotype thinking.
As a result, people start hiring males and in the leadership point as well, they think females are
not considered. Atkinson, Casarico and Voitchovsky(2018) explained in their study that gender
divide in leadership causes a negative impact over the business and it also create barriers among
the progression of women which lead to economic security. Further, this type of discrimination

always affected the people and lead towards anxiety, depression and low-self-esteem which
affect the performance of a people as well.
Chaqués‐Bonafont and Cristancho (2022) investigated that there are many challenges
faced by the company when gender divide in leadership exist which include negative impact over
brand image, decreases the external relationship with others etc. This in turn reflected that the
company is not able to survive in the competition and did not hire female employees as well.
That is why, there is a need to understand the importance of working both male and female into
the business performance.
Research Methodology:
 Research type: From qualitative and quantitative type, scholar has chosen only
qualitative research methods (Singh, 2022). With the help of this methodology, scholar
determine the impact of gender divide in Enterprise Rent-A-Car.
 Research Approach: As per the chosen type, inductive research approach has been
adopted by the scholar in which effective observation has been used by the scholar
pertaining to gender divide in leadership.
 Research Philosophy: Interpretivism research philosophy has been adopted by the
scholar which it integrate the key elements of gender divide. Also, it comply with
qualitative research type and that is why, uses effective method for answer the research
questions as well.
 Data collection: Both primary and secondary data collection method has been adopted
which helps to assist the method through which quoted company can solve the issue.
Under primary, survey method has been adopted through the means of questionnaire
whereas for secondary data, relevant books, Journals articles has been selected to conduct
study in more precise manner.
 Data analysis: There are two ways through which data can be analysed and scholar adopt
only thematic data analysis (Goldstein, 2022). Under this, different themes, charts and
images used in order to present the findings in an effective manner.
 Sampling: Through the means of simple random sampling method, scholar randomly
chooses 30 employees of Enterprise Rent-A-Car that helps to identify whether the
females faces any issues pertaining to gender divide in leadership.

 Ethical consideration: In this aspect, scholar will add reference list at the end of a report
which entails that the work is not copied from anywhere (Kaye, 2022). Also, data
protection act must be complied where the personal data is not shared with anyone. There
should not be any miscommunication between the scholar and respondents which might
affect the results.
 Limitation: Time and money are considering key limitation which is overcome by
adopting qualitative research type. Also, this type took less time as compared to
quantitative and that is why, it is not affect the entire research negatively.
Theme 1: Employee experience gender divide in organisation
Q.1) Do you experience gender divide issue in The Enterprise-Rent a car?
Yes 25
No 3
No idea 2
Interpretation:
The above mentioned graph clearly state that in case of The Enterprise-Rent a car there
are 25 respondents agreed on the fact that gender divide is there in the organisation. 3 people did

not agree with the respective argument. The remaining 2 respondents had no such idea over the
topic. The views provided by majority of respondents clearly demonstrate the fact that the
organisation is holding a practice of gender divide at the company. The views provided by the
majority of respondents clearly agree with the respective fat and argument. It is important that
the organisation must discourage this kind of behavior as it directly affects the culture and belief
system of the company. The majority of respondents do agree and feel that the company is
currently in the practice of adopting the gender gap or gender divide which also reflect in the
responses provided by the employee of the company. The opinions of the most number of people
do reflect the one core fact that the company is currently holding a practice of gender divide
which will further eliminate the overall growth and development possibilities of the organisation.
Theme 2: Leadership of company support gender divide in organisation
Q.2) According to you what aspect of organisation support gender divides the most in
organisation?
Culture 6
Leadership 15
Shareholders 5
All the above 4

Interpretation:
There are multiple factors or elements that influence the gender divide at the Enterprise-
Rent a car which include elements or factors like culture, leadership, shareholders and many
more. The 6 respondents out of 30 do believe that the culture is the fuelling element when it
comes to gender divide at the organisation. 5 people do believe that shareholders are the core
reason behind the gender divide at the organisation. There are 15 respondents there who felt that
leadership of the organisation is the sole reason behind the gender divide at the company. There
are remaining numbers of 4 people who believe all the three factors such as culture, leadership
and shareholders are the one could affect to the gender divide at the organisation. The views
provided by the majority of the respondents do agree that leadership of the company become the
sole reason behind the gender divide at the organisation. On the basis to the views presented by
the majority of respondents it can state as a fact that leadership of the company is the core reason
behind the gender divide at the company. Leadership is the fundamental strategic directories who
decide and formulate policies in company. In inspiring the gender divide leadership of the
company played a crucial role.
Theme 3: High employee turnover is a core challenge of gender divide at the company
Q.3) What are the challenges Enterprise-Rent a car face in against to adopt the policy of
gender divide in organisation?
High employee turnover 25
Low growth rate of company 3
Inefficient productivity 2

Interporetaion:
The gender divide create variious challenges at the organsiation level. 25 out of 30
respondents do beleive that high employee turnover is the maor challneg ecompany is facing in
context to the gender divide. There are 3 respondnets beleive that low growth rate of company is
a core challenge associated with the gender divide at the ciompany. There are 2 people do feel
that inefficienct productivity is the key challenge related to gender divide at the organsiation.
Accoridng to the views provided by the majority of respondents it can demonstrae as a fact that
increasing amount of employee turnover is a core challenge poart of the gender divide at the
organsiation. The impact of the gender divide is directly over the employee turnover of the
company as more number of people levae the job in the company. This is a core issue or
challenge associated with the gender divide in context to the business. Due to the issue of gender
divide employee do not get to enjoy the qual treatment at the company which could
fundamentaly affect over the sustainability of human resources at the organsiation.
Theme 4: Strengthening leadership will erase gender divide at company
Q.4) How to erase gender divide in organisation?
Strengthening leadership 20
Strong rules and regulations 6

Establishing employee union 4
Interpretation:
There are multiple ways and practices that company can adopt in order to eliminate the
gender divide at the organisation. 20 out of 30 respondents do feel that strengthening leadership
approach is one of the most prominent practices that can follow by the company in process to
eliminate the practice of gender divide at the organisation. There are 6 respondents believe that
strong rules and regulation at the organisation will be the supportive way or process to eliminate
the gender divide at the organisation. The remaining number of respondents does feel that
establishing an employee union will be a core method to eliminate the gender divide at the
organisation. As per the views presented by the majority of respondents this can indicate or
demonstrate the method that strengthening leadership of the business will be an ultimate process
to eliminate the gender divide from the company. This is important that the leadership of the
company support the vision of the organisation to eliminate the gender divide at the organisation
level.
Theme 5: Improved growth, productivity and low employee turnover are the core advantage of
eliminating gender divide
Q.5) What according to you can be the possible advantage of eliminating gender divide at the

organisation level?
Improved growth of company 6
Improved productivity 3
Low employee turnover 5
All the above 15
Interpretation:
The 6 respondents feel that improved growth of company is the core advantage
associated with eliminating gender divide at the organisation. 5 respondents do feel that low
employee turnover is a key advantage associated with the gender divide at the organisation.
There are 3 people believe that improved productivity is among the core advantage of gender
divide at the organisation. The remaining number of respondents do favor that all the above
stated advantages are the core benefits associated with the gender divide at th company. This can
certain as a fact that all these aspects like improved growth, productivity and low employee
turnover are the core and major advantages associated with eliminating the gender divide at the
organisation level. These are the major benefits company will gain in against to eliminate the
entire practice of gender divide at the organisation. These will certainly empower and favour to

the company to practice in more efficient manner the whole practice of gender divide at the
organisation.
P5. Findings
Covered in PPT.
P6. Recommendations
 The Enterprise-Rent a car should focus more on improving the direction of the leadership
of the organisation. This will support to the venture for enhancing the proper rules and
regulations to overcome the impact of the gender divide.
 Company should also strengthen the laws and rules and regulation for conducting any
practice related to the gender divide this will certainly empower to the company for
overcoming various aspects of this practice.
 Proper internal control system need to establish by the organization so that management
and CEO of company can assess any situation and case related to the gender divide.
 Employee union should also be supported by the management so that any respective issue
can dealt effectively.
 Company should also follow the fast grievance system at organization. This will involve
human resource team to deal with any issue of employee as fast as possible.
P7 Reflection
In the completion of the research study I was able to ascertain that what are the different
aspects associated with collection of relevant data, and then analyzing and synthesizing the
findings into something relevant and productive. I identified that my analytical skills are not very
well developed and it took me a lot of time to gather data and then organize it in a meaningful
manner. This also led to mismanagement of time which made me miss deadlines and I could not
complete the entire research within allotted time period. However, it was evident that my
communication skills are excellent as I was able to put across my point clearly in front of the
parties interested in my research. Also, the detailed research helped me in understanding varied
aspects associated and hence I was able to present an extremely well structured, coherent and
valid research results. I was also able to understand a variety of new concepts such as

presentation of data in the form of graphs, developing Gantt Chart etc. Moreover, the main
learning from this entire research project was the people management skills i.e. how to
communicate with people, make them easily understand what is being communicated and also
comprehend their thought process correctly. Hence, I can evidently say that there was a lot of
learning that I was able to do.
CONCLUSION
By summing up above it has been concluded that the project complete in almost 2 months
and all the key components are considered within a project that helps to meet the defined aim.
Also, it has been concluded from secondary research that gender divide is biggest issue face by
the company and it affect the differences between the employees. Further, primary research also
concluded that quoted firm faces an issue pertaining to gender divide. So, there is a need to make
recommendation and by complied the same, company can grow and minimize the same as well.

REFERENCES
Books and Journals
Quinn, K.N. and et.al., 2020. Group roles in unstructured labs show inequitable gender
divide. Physical Review Physics Education Research. 16(1). p.010129.
Chaqués‐Bonafont, L. and Cristancho, C., 2022. The gender divide in issue attention. European
Journal of Political Research. 61(1). pp.3-20.
Atkinson, A.B., Casarico, A. and Voitchovsky, S., 2018. Top incomes and the gender divide. The
Journal of Economic Inequality. 16(2). pp.225-256.
Etinzock, M.N. and Kollamparambil, U., 2019. Subjective well-being impact of old age pension
in South Africa: A difference in difference analysis across the gender divide. South
African Journal of Economic and Management Sciences. 22(1). pp.1-12.
Susilowati, M. and et.al., 2021, March. How to manage scope, time and cost of project
management plan to develop manufacture information system. In IOP Conference
Series: Materials Science and Engineering (Vol. 1098, No. 6, p. 062006). IOP
Publishing.
Hickson, R.J. and Owen, T.L., 2022. Project management for mining: Handbook for delivering
project success. Society for Mining, Metallurgy & Exploration.
Miao, D., 2022. Application of BIM Technology in the Informatization of Construction
Management. In International Conference on Cognitive based Information Processing
and Applications (CIPA 2021) (pp. 613-621). Springer, Singapore.
Singh, K.K., 2022. Research Methodology in Social Science. KK Publications.
Goldstein, S.B., 2022. A systematic review of short-term study abroad research methodology and
intercultural competence outcomes. International Journal of Intercultural
Relations. 87. pp.26-36.
Kaye, C., 2022. Visual Ethnography as a Research Methodology: Enhancing the Depth of
Scholarship. In Methodological Innovations in Research and Academic Writing (pp.
18-40). IGI Global.

Appendix
Q.1) Do you experience gender divide issue in The Enterprise-Rent a car?
 Yes
 No
 No idea
Q.2) According to you what aspect of organisation support gender divides the most in
organisation?
 Culture
 Leadership
 Shareholders
 All the above
Q.3) What are the challenges Enterprise-Rent a car face in against to adopt the policy of
gender divide in organisation?
 High employee turnover
 Low growth rate of company
 Inefficient productivity
Q.4) How to erase gender divide in organisation?
 Strengthening leadership
 Strong rules and regulations
 Establishing employee union
Q.5) What according to you can be the possible advantage of eliminating gender divide at the
organisation level?

 Improved growth of company
 Improved productivity
 Low employee turnover
 All the above
Q.6) What recommendations you would give to overcome the challenge of gender divide in
organisation?