Gender Performativity of Women Case Study 2022

Running head: GENDER PERFORMATIVITY OF WOMEN
GENDER PERFORMATIVITY OF WOMEN IN INFORMATION TECHNOLOGY
Name of the Student
Name of the University
Author Note

GENDER PERFORMATIVITY OF WOMEN1
Introduction
Keywords: women, information technology, information technology industry, IT workplace,
gender performativity, productivity
The study focuses on the effective analysis of gender performativity of women in the
Information Technology industry. Women have worked alongside men providing the same and
in certain cases better productivity to the various organizations operating across various
industries. The study focuses on reviewing the present literatures concerning the gender
performativity of women in the IT industry. The study is effective in determining the value of
productivity that women can provide to the information technology organizations. It is important
to consider the fact that the gender performativity is an important topic in light of the traditional
views existing concerning the stereotypical notion of the job roles of males and females at
various workplaces. 10 journals have been considered for review to bring out the best results
from the study. Women in the IT industry have often in the past faced intimidating situations
concerning the notion of the management in regards to their performance capabilities. Presently,
across the IT corporate sectors there is a constant shift towards the creation of more gender
neutral workplaces. In view of the same the recent literatures have variedly evaluated the
performativity of women at IT workplaces.

GENDER PERFORMATIVITY OF WOMEN2
Bardasi, E., Sabarwal, S. and Terrell, K., 2011. How do female entrepreneurs perform?
Evidence from three developing regions. Small Business Economics, 37(4), p.417.
The article has analysed the performance gaps in between the males and the females in
the companies of various regions – Eastern Europe, Latin America and the Sub-Saharan Africa.
The article has talked about the fact that the technology companies who prioritize the element of
the gender diversity gets 5.4 % more return when compared to the companies which are less
gender diverse. The article has elaborated on the fact that the revenue of a company increases in
the event of the women occupying the top positions in the management. The article has talked
about the fact that there remains gender discrimination against the women within the framework
of the information technology industry that hampers the performance of the women. Gender
diverse team helps in representing the customer in a better manner which helps in driving the
performance of a business. The theoretical construct that has been used pertains to gender
heterogeneity that can help in instilling the creativity in the employees of a company. The paper
has been able to contribute to the knowledge as it has elaborated on the fact that the creativity
perspectives of the men and the women can help in strengthening the performance of the women
within the framework of the information technology industry. The article has stated that the
women get a large amount of returns in the event of acting as the entrepreneurs within the
domain of the information technology industry.
Brady, D., Isaacs, K., Reeves, M., Burroway, R. and Reynolds, M., 2011. Sector, size,
stability, and scandal: Explaining the presence of female executives in Fortune 500
firms. Gender in Management: An International Journal, 26(1), pp.84-105.
The article has talked about the fact that the women are underrepresented within top echelons of
the large corporations. The study has revealed the fact that the women have less chances of becoming
the chief executive officers and the chief operation officers within the information technology industry. The
firms that have great amount of assets along with the sales growth have less chances of having the
female executives. The article has stated that female attrition rates have been found to be higher in the
technology industry when compared to the other non-STEM fields. The women in the information
technology industry have more chances of leaving the organization after a few years as compared to the