Contemporary Management: PS COUTURE LTD and GDPR Compliance

This essay provides an analysis of the General Data Protection Act (GDPR) and its importance in the workplace, focusing on PS COUTURE LTD, an online retailer specializing in gym and yoga wear. It explains the key principles of GDPR, including accountability, integrity, and confidentiality, and discusses the implications of non-compliance. The essay highlights how GDPR benefits PS COUTURE LTD by building customer trust, improving cybersecurity, and safeguarding its brand reputation. It also addresses the challenges and costs associated with GDPR compliance, such as the need for a Data Protection Officer and the complexities of obtaining consent from data subjects. Furthermore, the essay explores the impact of Brexit on data protection and the measures PS COUTURE LTD has taken to adapt to the evolving regulatory landscape, emphasizing the importance of GDPR in maintaining customer loyalty and ensuring responsible data handling.

Contemporary
Management Theory

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The General Data Protection Act and explanation why it is important in workplace.................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Contemporary management could be termed to a concept through which an individual
plan, organise, lead along with accomplish business goals for achieving hierarchical objectives.
When organisational management ensures that superiors and leaders have range of expertise, it
reflects that personnel in the venture work with more efficiency (Trojanowski, 2020).
Contemporary management maximises operational performance together with motivate
workforce to carry out performances in better manner and reach long term entrepreneurial goals.
Theories of contemporary management are set of ideas that provides framework of practices
related to managers on the basis of recent trends. It provides employees freedom to share their
views, implement their decisions, make changes as well as take ownership of working without
involvement or interference from senior and middle management. For understanding
contemporary management theory, considered organisation is PS COUTURE LTD. It is an
online store which is specialised to sell gym along with yoga active wear.
The essay includes explanation of a law that is General Data Protection Act and why it is
important in organisational workplace.
MAIN BODY
The General Data Protection Act and explanation why it is important in workplace
General data protection Act
General Data Protection Act is a law framed by European Union which governs the
fundamental right of UK citizens to protect their personal information in an organisation. It came
into effect on May 25, 2018 and is applied to all organisations as well as businesses within the
European Union along with those companies who supply goods and services to UK citizens
(Groot, 2020). The primary motive behind this legislation is to provide a set of data protection
law that should be followed by all the member countries of European Union. It allows for
lawfulness, transparency and fairness as it grants more control to UK citizens over how their
personal information can be used by different websites and entities. It says that personal data of
citizens can only be used for specific lawful purpose or legitimate interests. This legislation
assists in adhering confidence and trust in citizens about their personal data, which it is expected
to increase trade and commerce. For compliance of this legislation effectively a data protection
officer (DPO) is also appointed in order to ensure that regulations of this law are being followed.
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Key principles in relevance to general data protection legislation such as accountability,
integrity, confidentiality, strong limitation etc. should be abided. Non -compliance of this put an
individual or organisation under litigation process as well as crippling fines that are administered
by Information Commissioner's office (ICO).
In recent times, society is being driven upon data, there is vast amount of sensitive and
personal information are stored in computers have a rise in cyber-attacks and data breeches.
Cyber criminals infiltrate personal data and even bank details of a person by sending junk e-
mails, this practice is known as phishing. These cyber-attacks can be prevented from this
legislation known as general data protection law in European Union (Azzi, 2018). Organisations
can use e-mail encryption in order to use a secure gateway to prevent those messages containing
malware, phishing attacks or spam. This legislation says that person whose information is taken
must be informed about the processes that are used to store their data. UK citizens also has a
right to put an end to that consent, if they feel that their information is no more needed or get
harmed by data controller. There are some rights which are given to UK citizens in order to
protect their information such as right to be informed about how information is processed,
request data controller to erase that, to object upon the processes etc. In order to successful
compliance of this legislation in organisation, they must conduct data protection impact
assessment (DPIA) in regular intervals for ensuring identification and minimization of risk of
individual's personal information.
PS COUTURE LTD is UK based company, hence it has to adhere to the rules and
regulations of general data protection legislation. It recently become a compliant of this
legislation. It grants various fundamental rights to its consumers such as their information is
processed or deleted with their own consent and to access and rectify that data. It also has put up
a system in common area by which data subjects including persons whose personal data is used
by company can securely and easily access their information. This legislation benefits company
in building trust and creditability of its customers over business operations. Adherence to laws of
this legislation provides a great understanding to business as to how this data moves throughout
an organisation. In case of marketing and sales team, they can acquire insights as to how to
legitimately promote their products and services. By protecting consumer privacy, organisations
not only avoid heavy penalties but also enhance its reputation and brand value in market.
Company also faces implications in order to abide laws of this regulation. Company incurs huge
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cost and time in order to get their data information affairs in compliance with this regulation. As
PS COUTURE LTD is a big organisation it is compulsory to appoint data protection officer, in
which recruiting cost occurs. This legislation increases government interferences in business
operations, which is not appreciated whole heartedly by organisation (Perrin, 2021). Non-
compliance of laws essentially puts heavy fines on company which made businesses fearful. In
order to successfully implement this legislation company has identified and reviewed its
processes, applications and business model to be compliant with regulations of this law as well
as its e-mail marketing practices. Getting consent of data subjects to process their personal data
is also a big challenge for company as they need specific and clear approval from them.
Why General Data Protection Act is important at workplace of PS COUTURE LTD
The General Data Protection Act includes set of principles which businesses are required
to adhere to for keeping someone’s data secure, lawful, safe addition to accurate. When adhered
effectively and properly, the law giveback people control over data and empower them to know
the ways data is being used, why and whom. Following departure of UK from EU, various
business concerns have been left with huge issues. When the legislation came into effect on May
25, 2018, it signalled a major shake-up of data privacy laws in recent years. General Data
Protection Act was designed in order to standardise rules and regulations based on data
protection across EU and recognise rights of citizens or individuals for using their personal data.
Managers of PS COUTURE LTD have spent huge time, efforts and resources after Brexit so to
improvise data protection processes addition to execute new measures for complying with
landmark legislation. Brexit impacts implicitly on organisational practices as while operating in
UK to offer products and services to citizens of the country and monitoring behaviours, UK
GDPA were still applied. Also, while processing online practices in both countries, it required to
transform its practices to comply with GDPA of both nations. Brexit affects data protection of PS
COUTURE LTD by causing period of regulatory uncertainty. It became huge complex for the
company to protect and keep data stored abroad. The managers of the online store required to
keep in mind huge number of quirks of law as well as potential headaches for protecting the data
of company and its customers as an outcome of Brexit (Vejmelka, Katulic and Jurić, 2020)..
Within PS COUTURE LTD, adherence of General Data Protection Act is important at
workplace as it provides maximum significance to consent of consumers. By using the law,
managers of the online store cannot use long contracts for sneaking in clauses that customers do
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not read. It is expected to achieve explicit consent for type of data which are required to be
collect and the ways they process it. As long as data belongs to citizens of EU, the law is
applicable to provide safety to data of company and its customers (Zilch and Tschirsich, 2021).
With adherence of General Data Protection Act, managers of PS COUTURE LTD have
improvised cybersecurity. As long as the company started its operations online, it was
continuously battling for data protection. Security upgrades in servers, infrastructures as well as
networks have been key sources of cyber protection with other policies addition to security
changes till in recent times (Limb, 2018). Passing of General Data Protection Act directly
impacts protection of data and security standards along with plays important role at workplace of
encouraging organisational managers to develop as well as improve cybersecurity measures in
order to limit risk concerned with any potential data breach.
Being an internationally recognised business, PS COUTURE LTD have experienced to
manage and protect data. However, data breaches have monumentally devasting affects and
influences on organisational reputation. Customers and users value their privacy together with
confidence which can be irrevocably damaged when breach of data protect arises and
information are made available to unknown. At workplace of PS COUTURE LTD, General Data
Protection Act is important to safeguard brand as customers more willingly share their private
information because it is believed by them that their data is stored addition to being used as per
the legislation (Zeegers, 2018). When the company becomes trusted holder of data and
information, their odds for building long-lasting along with loyal relationship with the target
audience are improved significantly.
Another reason for importance of General Data Protection Act at workplace of PS
COUTURE LTD is loyal customer following. The legislation allows customers and users to
spend huge time on its sites they enjoy without overwhelmed with advertisements from
unsolicited senders addition to relatively unknown people who were subscribed to in past
(Lackey and Beaton, 2019). Customers as well as senders are more likely to accept mandatory
opt-in from businesses in which they are interested to share data and make purchase. In future, a
user who is subscribed to company will be an individual qualified their interest with
subscriptions becoming sign of interest.
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CONCLUSION
From the presented information, it is concluded that contemporary management theory
assists business concerns to emphasis, communicate addition to evolve. It permits superiors or
managers and leaders to focus towards key business goals. General Data Protection Act serves
purpose to provides set of standardised amendments and provisions across all member nations. It
makes it easier for population and ventures to understand the ways their data is used along with
raise complaints. The law is important in workplace of entity because it provides maximum
significance to consent of consumers, improvises cybersecurity, safeguards brand and loyal
customer following.
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REFERENCES
Books and Journals:
Azzi, A., 2018. The challenges faced by the extraterritorial scope of the General Data Protection
Regulation. J. Intell. Prop. Info. Tech. & Elec. Com. L., 9, p.126.
Lackey, D. and Beaton, N., 2019. The current state of data protection and privacy compliance in
Canada and the USA. Applied Marketing Analytics. 4(4). pp.355-359.
Limb, M., 2018. How data protection changes will affect your practice. Bmj. 361.
Perrin, A. S., 2021. The general data protection regulation and open source software
communities. Cybaris Intell. Prop. L. Rev.. 12. p.77.
Trojanowski, T., 2020. Evaluation of Contemporary Management Concepts Focused on
Sustainable Development. Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie,
(4), pp.55-68.
Vejmelka, L., Katulic, T. and Jurić, M., 2020. Application of the General Data Protection
Regulation in Schools: A Qualitative Study with Teachers, Professional Associates and
Principals. In 2020 43rd International Convention on Information, Communication and
Electronic Technology (MIPRO) (pp. 1463-1469). IEEE.
Zeegers, R., 2018. Privacy & Data Protection Foundation Courseware-English. Van Haren.
Zilch, A. and Tschirsich, M., 2021. Data protection and information security of digital health
applications (DiGA). Bundesgesundheitsblatt, Gesundheitsforschung,
Gesundheitsschutz.
Online:
Groot. J. D. 2020. What is General Data Protection Act? Understanding & Complying with
GDPR Requirements in 2019. [Online]. Availability through:
<https://digitalguardian.com/blog/what-gdpr-general-data-protection-regulation-
understanding-and-complying-gdpr-data-protection>
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