Generation of Idea for Business Sustainability and Innovation

Running head: GENERATION OF IDEA
GENERATION OF IDEA
Name of the student
Name of the university
Author note

1GENERATION OF IDEA
Executive summary
The report is aimed at identifying the different aspects of the generation of the ideas and the
manner in which the ideas helps in bringing in sustenance in the processes of the business. The
different concepts of generating ideas and innovation in the processes of the businesses help the
same to cope up with the competition in the international markets. The report aims at
enumerating the different aspects of the change that might be undertaken by the Consumer goods
industry and the manner in which the industry can bring in innovation based on the identification
of the needs of the customers in the international markets. The report is facilitated by a business
canvas model and its evaluation which has helped in bringing forth changes in the systems of the
industry.

2GENERATION OF IDEA
Table of Contents
Introduction......................................................................................................................................3
Part A...............................................................................................................................................4
Business Idea...................................................................................................................................4
Evaluation of the canvas model.......................................................................................................4
Sustainable approaches....................................................................................................................6
Part B...............................................................................................................................................7
Reflection on the process.................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................10

3GENERATION OF IDEA
Introduction
The sustainability of the organizations is based on generation of the idea and the
innovation in the processes that are undertaken by the business. The key elements of the change
in the systems and the functioning of the business are based on the identification of the urgency
faced by the organizations. The innovations that are undertaken by the organizations are based
on the ideas for the change that helps businesses in maintaining a competitive advantage in the
markets. The consumer goods industry has developed drastically in the last four years based on
the identification of the needs of the customers in the market. The identification of the various
needs of the consumers has helped the industry in bringing in modification in the systems of the
industry. The different strategies that are undertaken by the industry are based on the
modifications in the products that are presented by the industry in the market (Sarooghi, Libaers
& Burkemper, 2015). However, the idea of bringing into existence the eco-friendly slim water
bottles helped the organization to grow based on the needs of the customers and the environment
where they undertake their functions.
The purpose of undertaking the discussion is to understand the variable aspects of the
ideas and the generation of the same to suit the purpose of the sustenance of the businesses in the
international markets. The innovation that is undertaken by the organization is facilitated through
the generation of the constructive ideas by brainstorming and other devices. The ideas help in
bringing forth changes in the systems of the organization in the market.