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Marketing to Generation Z (Doc)

   

Added on  2020-10-22

6 Pages1436 Words65 Views
Marketing
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Generation Z Marketing
Marketing to Generation Z (Doc)_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Target audience, their uniqueness in the way they communicate and their importance tomarketers................................................................................................................................12. Communication strategies influencing Gen Z....................................................................23. Recommendations to brand managers for engaging Gen Z...............................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONGeneration Z or Gen Z refers to the generation born in middle of 1995 to 2014. It is alsoknown as Post Millennials, Founders, Homeland, Plurals, or the iGeneration and it is thedemographic circle which follows the Millennials (Iqbal, 2018). There is no determined dates forstarting or ending of this cohort but researchers stated it between 1990 and 2000 as starting birthyears. Many from this Generation Z have started using internet at young age and feelcomfortable with new technology and social media. It has been determined that Generation Zwill comprise 33% of population globally of 7.7 billion in 2019, pushing ahead of millennials,who will account for a 32.5% share. Every generation comes with a unique set of behaviour andrepresent a unique set of challenges for those looking to reach them. The following report will cover the target audience for this report, their uniqueness in away they communicate and importance to marketers. Further, I will analyse communicationstrategies that influence Gen Z recommendations given to brand managers for engaging Gen Z. 1. Target audience, their uniqueness in the way they communicate and their importance tomarketersGen Z is widely considered to be the consumer powerhouse. Generation Z, from the ageof 22 years and younger are expected to be taken into account for about 40% of all customers by2020. It has been determined that Gen Z perspective will be a key to marketing success. Themarketers should target online audiences because there have been a very a usage of social mediaand technology since very young age. Generation Z is the 1st age group to have internet facilityreadily available. Since more compact and affordable technology has become, it has increasedthe popularity of smartphones. When marketers need to interact with these consumers, theirmarketing posts must be tailored to each and every social media platform (Turner, 2015). The way Gen Z communicate to marketers is unique as there is no other generationbefore them. Previous generations are absorbing the behaviours of the future generations for twomain reasons i.e. transparency and self-preservation. This generation will make marketers towork harder to gain their attention and they won't fall for tactics like traditional advertising.Hence, marketers should adapt and learn to communicate in better ways on social media withGen Z. 1
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