Backpackers Central Hamilton Research

This assignment explores the research conducted on Backpackers Central Hamilton, a budget-friendly hostel in Hamilton, New Zealand. It involves analyzing a survey questionnaire distributed to both customers and employees. The questions focus on customer spending habits, reasons for choosing Backpackers Central Hamilton, customer service expectations, employee insights into competitive advantages and weaknesses of the business, and the impact of customer experience on promotion. The research aims to understand the factors contributing to the success and challenges faced by this particular hostel.

Running head: RESEARCH QUESTIONS
Research questions
Name of the student
Name of the university
Author Note:

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RESEARCH QUESTIONS
The research is based on the Generic Business Strategy of Backpackers Hamilton which
is a cheap hostel for different tourists during their visit to the picturesque city of Hamilton in
New Zealand. The researcher has conducted a survey for completing the research. He has
prepared a closed research questionnaire for both the customers and the employees of the
mentioned organization to get a transparent idea about the reaction of people in relation to the
mentioned hotel.
Questions for the Customers
1. How much do you like to spend when on hotel costs during a vacation in New
Zealand?
A. 1500 New Zealand Dollar
B. 2000 New Zealand Dollar
C. 3500 New Zealand Dollar
D. 5000 New Zealand Dollar
2. How do you come to know about Backpackers Central Hamilton?
A. From others who have stayed there earlier
B. From Internet Sources
C. From New Zealand Tourism Journals
D. From Travel Guides

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RESEARCH QUESTIONS
3. What factors were determined by you when you thought of accommodating in
Backpackers Central Hamilton?
A. Clean and tidy Bathroom
B. Affordable Prices
C. Well Mannered Staffs
D. Round the clock Service
4. What facilities do you want in a Hotel?
A. Well mannered Staff
B. Neatness and tidiness
C. Innovative products and services
D. Ratings and Review of other customers
E. Location Advantages
5. Why have you chosen Backpackers Central Hamilton over the other backpackers, hotels
and motels of Hamilton?
A. Cheap Prices
B. Located at the heart of the city
C. Organized tours and guidance for the customers
D. Concentration on the hotel business

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RESEARCH QUESTIONS
Questions for the Employees
1. What are the competitive advantages of Backpackers Central Hamilton in Comparison
to the others in the market?
A. Concentration on only the hotel business
B. Guiding the customers to visit the different places of the city
C. Cost Leadership Strategies
D. Neatness
E. Cheap and Affordable Prices
2. How does Backpackers out manage their competitors and earn extra revenues?
A. Reducing prices
B. Marketing and Promotion
C. Technological Advancements
D. Both A and B
3. What differentiates Backpackers Central Hamilton from the others in the business?
A. Innovative products and services
B. Ability to deliver High Quality products in the market
C. Good Customer Experience
D. Having only one business helps the management of the hotel to ensure success and be
unique in the market

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RESEARCH QUESTIONS
4. What are the strengths of Backpackers Central Hamilton?
A. Low Cost of products and services as compared to other similar facilities, motels or
hotels in Hamilton
B. Tidy and Neat rooms and washrooms
C. Proper Staff Behavior
D. Organizing local city tours
5. What are the weaknesses of Backpackers Central Hamilton?
A. New Entrants in the hospitality industry with better services
B. Sustainability of the business
C. Cost leadership strategies
D. Being innovative about products and services
6. Does Customer experience have an effect on the promotion of the hotel?
A. Agree
B. Strongly Agree
C. Disagree
D. Strongly Disagree
E. Neutral
The questionnaire was based on the detailed research conducted by the researcher and the
responses to the following are a huge factor for the proper conduction and completition of the
research.

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RESEARCH QUESTIONS
Bibliography
Luo, Y. and Milne, S., 2014. Current human resource management practices in the New Zealand
hotel sector. Journal of Human Resources in Hospitality & Tourism, 13(1), pp.81-100.
Pereira-Moliner, J., Pereira-Moliner, J., Pertusa-Ortega, E.M., Pertusa-Ortega, E.M., Tarí, J.J.,
Tarí, J.J., López-Gamero, M.D., López-Gamero, M.D., Molina-Azorín, J.F. and Molina-Azorín,
J.F., 2016. Organizational design, quality management and competitive advantage in
hotels. International Journal of Contemporary Hospitality Management, 28(4), pp.762-784.