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Generic Strategy of Nike

   

Added on  2020-12-10

17 Pages3325 Words70 Views
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Generic Strategy of Nike
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EXECUTIVE SUMMARYThe report described that Generic strategies can help company to gain competitiveadvantage and company also uses this to achieve the target. There are three generic strategies inorder to achieve the average performance and this are cost leadership, differentiation and focus.Report is based upon the Nike which is an international company and sale footwear, apparel,accessories and different services. Report presents the generic strategy which a quoted companyuses and also uses appropriate strategic model through which an external analysis of Nike isidentified and report further described the internal analysis of Nike and also identify how itneutralizes the threats and capitalize on opportunity.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Presenting the generic strategy of Nike..................................................................................1Presenting the industry structure............................................................................................2Presenting different stakeholder and how they influence strategy.........................................3Presenting different direct and indirect competitor................................................................4Key resource of Nike..............................................................................................................5Presenting the board of directors to managing the work........................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10APPENDIX....................................................................................................................................12
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