Gentlemen's Expo Social Media Marketing Plan

Running head: GENTLEMEN’S EXPO SM MARKETING PLAN 1
Gentlemen’s Expo Social Media Marketing Plan
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GENTLEMEN’S EXPO SM MARKETING PLAN 2
The first objective of Gentlemen’s Expo is to target men who consider themselves as
gentlemen. The reasoning behind this specific target market is found in the name of the Expo
‘Gentlemen Expo’. The second objective of the event is to bring all the key players in the
gentlemen industry which can be attested by the mission which indicates that it aims to bring
content, retailers and brands together. Besides, another goal stems of the mission of the event
which is to enhance the experiences of the people who are going to attend the event. The
reasoning in this regard will be brought about as a result of the best players engaging with the
audience at the Expo. The forth objective that the Expo aims to achieve is to use celebrities to
target the audience by indicating that there will be celebrity appearances (#TGE2017 FAQs - The
Gentlemen's Expo. (2019). The last objective is to promote various kinds of beer, spirits, wine
and cocktails which is attested by 5 free sampling tokens and captivating stories behind the
brands.
The following are the demographic characteristics of the Gentlemen’s Expo;
1) Age-above 19 years
2) Gender-Both men and women
3) Race- All races
4) Marital status- singles, married of divorced
5) Number of children- Any number of children
6) Occupation- high income earners with ability to spend.
7) Annual income-40,000-120,000USD
8) Education level- University Degree
9) Living status - homeowner or renter
10) Social class- Middle and Upper