George Lois is an art director and advertising guru known for his creative campaigns for Cheerios and Volkswagen. His works still hold water in the present times, contributing immensely to the success of these brands. Lois' impact on advertising is evident in the way his campaigns changed people's perception and preferences on the products, instilling confidence in their use. His works continue to influence the present generation.

George Lois Questions

Answering questions about the impact and relevance of George Lois' work on brands, business, and culture.

Discover George Lois, the advertising genius who transformed the industry with his innovative campaigns for Cheerios and Volkswagen, and whose legacy endures today.

George Lois: Art Director and Advertising Guru

George Lois Background and His Impact on Advertising

This case study discusses Washburn International, Inc. and its pricing issues. It covers the company's history, products, market segments, and pricing strategies. The study also includes questions related to demand, pricing decisions, break-even point, and profit. 

George Lois Background and His Impact on Advertising

Washburn International, Inc. – Pricing Issues: A Case Studylg...

Washburn International, Inc. – Pricing Issues: A Case Study