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Leading Innovation and Entrepreneurship

   

Added on  2020-01-23

9 Pages2269 Words60 Views
Leading Innovation & Entrepreneurship

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Interview of Georgia King and her responses.............................................................................3Analysis of articles......................................................................................................................6Recommendations........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONInnovation is the process which is highly concerned with the offering or providingcustomers with unique experience. In the highly competitive business environment individualscan attain success only when they come up unique ideas and products or services (Greenhalghand et.al., 2014). The rationale behind this, now quick changes take place in the needs, wants andexpectation level of customers. In this, innovation is the key which in turn offers opportunity tothe business entity to build distinct image at marketplace. The present report is based on fashion industry which is growing with the very high pace.For this project Georgia King has been selected as an entrepreneur who belongs from fashionindustry. Such entrepreneur has been selected because she proved that one can convert thedream into loyalty whenever they want. Georgia King did BA Hons in retail management.Before starting the own business she worked for independent boutiques and large premium store.By taking into consideration such experience she has started her own with the aim realize thedream in relation providing people with highly unique apparel. Georgia King has developedunique identity and image by offering highly unique apparel to the customers which is highlychallenging. Moreover, fashion industry of IK is facing issues in relation to high level ofcompetition and changing customer preferences. Hence, growth and success story ofentrepreneur entails that Georgia King has met the customer needs and expectations moreeffectually. MAIN BODYInterview of Georgia King and her responses Interview may be defined as a formal conversation which takes place between twoentities. In this, questions are asked by one entity that is recognized as interviewer, whereas otherperson who gives responses known as interviewee. Interview is the most effectual methodswhich in turn enables interviewer to assess the views and suggestions of an entrepreneur alongwith their facial expressions (Rogers, 2010). Face to face, telephonic etc. are the main types ofinterviews which can be undertaken by an individual for extracting highly suitable information.Face to face interview was conducted at the home of Georgia King. Moreover, with the aim to

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