Sustainability Analysis of Gillette: SDG Compass and Innovative Strategies

The report analyses the sustainability development goals of Gillette, major challenges, factors, and innovative strategies for the company. The report focuses on the environmental and social sustainability plan of Gillette and proposes viable strategies for the three most relevant SDGs.

Running head: ETHICS FOR MANAGERS
ETHICS FOR MANAGERS
Name of the Student
Name of the University
Author Notes

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Executive Summary
The aim of the report is to find the sustainable development goals of Gillette and also to
analyse the main findings that has been drawn from the project. The basis of the report is the
sustainable development goals that has been set by the company for the better management of
sustainability and also to make sure that the sustainability development is to be assessed by
the researchers. The purpose of the report is to find the goals of the company in association to
the background of the company and the objectives of the study. The SDG compass has been
assessed and also the problems in the sustainable goals has been made. The different types of
sustainability analysis has been done especially the environmental and the social
sustainability plan which is one of the basis of the Gillette for the ecological balance and the
social equality of the consumers. The findings of the analysis is being adhered to make sure
the sustainability factors of the Gillette with the focus on the solutions to the relevant fields.
The three sustainable development goals are addressed to the company and also focussed on
the company. The primary findings of the company relate to the fact that the company is
sustainable and has implied a lot of ways and means to formulate the environmental and
social ways to retain it.

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Table of Contents
Part A – Sustainability analysis of an FMGC Company............................................................3
1. Introduction............................................................................................................................3
1.1 Brief Introduction to the company...................................................................................3
1.1 Background of the study..................................................................................................3
1.2 Relevance and Importance...............................................................................................3
1.3 Objectives of the Study....................................................................................................3
2. Sustainable Development goals of the company (SDG Compass)........................................3
2.1 The major SDG challenges of Gillette.............................................................................4
2.1.1 Current sustainability foci of Gillette........................................................................4
2.1.2 Factors driving Gillette to effectively manage sustainability...................................5
2.1.3 Implicit and explicit use of the SDG in planning and reporting...............................6
2.2 Three SDG most relevant to the company with reasons..................................................7
2.3 Proposal and justification of innovative, viable strategies for Gillette in the three SDG
with relevant target and indicator...........................................................................................8
3. Conclusion............................................................................................................................10
4. Reference..............................................................................................................................11
Part B - SDG Work Integrated Learning (WIL) Placement Application 500..........................13

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Part A – Sustainability analysis of an FMGC Company
1. Introduction
1.1 Brief Introduction to the company
One of the most well-known personal care brand for both men and women is Gillette
which is one of the subsidiary concerns of Procter & Gamble. Accoring to Mygillette.com
(2018) the company is based in Boston, USA and has a global presence with the tagline The
Best a Man Can Get.
1.1 Background of the study
Sustainable development is defined as the principle of a particular organization that
focusses on the needs of the enterprise without compromising the need of the future
generations in terms of the physical or environmental resources (Le Blanc 2015). Every
company needs to follow the basic sustainability rules to make sure that their workings do not
hamper the physical and ecological balance.
1.2 Relevance and Importance
The following report addresses the sustainability goals of Gillette in association with
the challenges, factors and the sustainability development goals of the company which is
relevant and important in the analysis.
1.3 Objectives of the Study
 To analyse the sustainability development goals of Gillette with the major
challenges and factors associated.
 To analyse the positive and negative aspects of Gillette
 To analyse the innovative and viable strategies for Gillette in the sustainability
development goals
2. Sustainable Development goals of the company (SDG Compass)
SDG Compass is defined as the set of rules and strategies that the company faces to
measure and manage the sustainable goals in the world. According to Christen and Schmidt
(2012), the company faces a number of steps and challenges that it has to meet to make sure

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that the sustainability goals are being maintained in the future. Below are the major
sustainability challenges that are being faced by the organizations.
2.1 The major SDG challenges of Gillette
According to the opinions of Christen and Schmidt (2012) Gillette is one of the major
FMGC companies that promises to keep sustainable development goals in the arena in their
modes of production. They make sure to include sustainability development goals in their
production and research, however, due to certain challenges face a number of problems in the
said matter. The major challenges of Gillette in the SDG matter are as follows –
 Climate change– One of the major sustainability challenges faced by Gillette is the
climate change that is faced by the global situation. Gillette should majorly focus on
the change in environment to make sure that the company do not harm the ecology.
 Respect of Rights – Another major challenge that has been faced by the organization
is the respect of the rights of the aboriginal people and also the people who are
working in the sector (Elliott 2012). The respect of rights should be done by Gillette
as a major challenge.
 Lack of proper reports – The lack of proper report in the sustainability factor is
another major challenge that has been made by the company for the sustainability
issue in the development of the course.
 Education of consumers – The education of the consumers is another major
challenge that has been faced by Gillette for the sustainability issue of the company.
The lack of education for sustainability has made the consumer fail to reuse plastic
goods and hamper the environment.
 Lack of systematic changes – The lack of systematic changes is another major
challenge that has been faced by the company in terms of the sustainability issue of
the case.
2.1.1 Current sustainability foci of Gillette
The current sustainability focus of Gillette as a brand is to focus on both long terms
and short terms goals of the company to create more sustainable and society friendly
additions to the brand (Mygillette.com 2018). The focus is to make sure that the production
of the company does not hamper the human and ecological resources of the society and
hamper the ecological balance (Sachs 2012). The company along with its mother concern
plans to make sure that their goals for the sustainability plan include the reduction of plastic

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use with focus on the recyclable products and also to focus on more human capital
development with the use and opportunities of giving support to the species of the times. The
energy that has to be used by the company is to be mainly from the renewable sources so that
it does not affect the environment and cause harm in any way. The main focus of Gillette is to
make the company profitable without harming the nature and society in any way.
Figure 1 – Sustainability report of Gillette
(Source – Mygillete.com 2018 )
Figure 2 – Environmental sustainability report of Gillette
(Source – Mygillette.com 2018 )
From the above sources the sustainability rates of the company can be seen that has impacted
the sales and value of the company and also has maintained the inclination of the company
towards sustainable development.

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2.1.2 Factors driving Gillette to effectively manage sustainability
One of the major factors that has driven Gillette to effectively manage sustainability is
the maintenance of corporate ethics and social responsibility of the organization. The
corporate ethics are defined as the concept which is applied in the form of business ethics
arising in a business environment with the norms and values implemented to guide business.
The social responsibility is defined as the responsible behaviours that is to be implemented by
the organization for the basic environmental facilities (Hák, Janoušková and Moldan 2016).
The performance of the organization in terms of the sustainable behaviour is to be maintained
keeping the regulatory behaviour of the task applicable. The company should make sure to
have the environmental facts notified in the case and also to have the detailed analysis of the
stakeholder in terms of the sustainability ratio.
Another factor that drives Gillette towards effective management of sustainability is
the lack of plastic packaging that the company has and the recycle process that should be
applicable in the case. According to Hák, Janoušková and Moldan (2016) the ecological
thinking of Gillette is to be made sure to have the detailed analysis of the sustainable
packaging and types of actions of Gillette in the course.
The factor that drives Gillette is the fact of maintaining the customer views and
reviews with the product to make sure to employ fair and ethical means to procure and
manufacture the product in the light of the sustainable and ethical implications (Agarwal and
Thiel 2013). The customer view and preview is to be maintained to the fact that the
sustainability of the environment is to be maintained along with the business.
2.1.3 Implicit and explicit use of the SDG in planning and reporting
The Sustainable Development Goals are a set of goals that had been formulated at the United
Nations Conference of Rio de Jenerio in the year 2012. According to Kumar et al. (2014) the
goal of the formulation of the sustainable development is to make sure that the universal
goals are being adhered to tackle the urgent changes in the environmental, political and the
economic challenges of the world.
Implicit use symbolises the use in which the goals are implied but not directly stated
by the organization whereas the explicit goals are those in which the goals are both stated and
implied. The sustainable development goals help the organization to have the basic view for
the risks taken in the business sense (Kumar et al. 2014). The importance of the implicit and
explicit goals of the organization is to both imply and directly state the goals of sustainability

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in planning. The goals of the sustainable planning is to be implemented to have better views
in terms of the company in future.
The FMGC Company Gillette uses both the implicit and explicit means for the
sustainable goals of the company which help the company to have better planning and
reporting of the organization (Dell’Acqua, 2012). The explicit and implicit goals are to be
assessed by the organization to make sure that the working of the organization and its
structure applies in a convenient manner to maintain sustainable goals.
2.2 Three SDG most relevant to the company with reasons
Sustainability Development goals are the goals that has been set by the company to
maintain the role of sustainable development in the organization. The goals are mainly
directed to make sure that each of the goals are given and maintained to have the company
running on the ground of ethical view points and also to maintain the legal and
environmentally friendly way of addressing the whole matter in the realm of time
(Dell’Acqua, 2012). The three most relevant sustainable goals of Gillette are as follows –
The maintenance of the environmental pollution and to reduce the use of plastic in the
matter is also maintained to make sure that the factors of sustainability are addressed in the
proper manner. Environment is one of the major factors that needs to be addressed to have a
proper and sustainable company for the working of the matters. The surrounding of the
company plays a vital role in the working of the company as with a proper surrounding that
positively affect the company, the goals of the company are met in association with the
sustainability factors (Dell’Acqua, 2012). Environment plays a vital role in assessing the
reputation of the company and so if a company can tactfully manage the environment in
collaboration to the profit that the company is making, then it is termed as one of the greatest
companies in the history. According to Therivel (2013) Gillette tries to maintain the
sustainability of the company in the major sense as it tries to reduce the plastic use in the
packaging and also to invent more recyclable and reusable blades and razors in the prolonged
time span (Dell’Acqua, 2012). The company has been one of the greatest contributors in
reducing the use of plastic in the manufacturing of the razors and the coating which has
affected the environment in a positive light. Therefore the sustainability goal of environment
sustainability has been maintained by the company.

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The dumping of the waste products that has been left after the manufacturing has been
done by the company is to be disposed of in a safe manner and which does not create
pollution to the environment and is not dumped into the ocean under any means. The
dumping of waste matters are to be maintained and treated in an ethical fashion which means
that the waste products are to be treated in the modern scientific terms and then disposed of
which would not affect the environment and pollute the water. The use of water in excess and
dumping water into the sea or ocean without proper treatment are to be assessed by the
company in some or the other way (Therivel 2013). Gillette is one of the major FMGC
Company that follows all the sustainable practises and makes sure that the consumption of
fresh water is less and that water is not dumped in the ocean and seas without proper
treatment or any sort of a chemical treatment.
The social sustainability is another major issue that is to be addressed by the company
to make sure that each of the employee of the company has the proper level of education and
knowledge to work for the organization in an efficient manner. The social sustainability of
the company is to be addressed to make sure that the authorities of the company not only care
about the environmental aspect but also about the employees who are working for the
company and giving them ample profit to grow and develop (Belz and Peattie 2012). One of
the major aims of the companies who are working on a global basis is to make sure that each
of the employees working in the company have the proper level of education and knowledge
to work for the company and have proper social standing to maintain. The social
sustainability ratio of the company is to be addressed to have the required amount of social
standing for the people involved in the organization and working for its betterment.
Gillette is one of the major companies under the famous multinational FMGC P&G
which focusses on the social sustainability of the employees and focusses on the employment
of knowledge and skills to make sure that each of the employees working in the company
from different demographic and ethnic stature have the same level of knowledge and skills to
make sure that the employees are not deprived of the knowledge and skill for the prolonged
period (Belz and Peattie 2012).
The three type of sustainable development goals are implemented to make sure that
Gillette succeeds in being the organization which not only is focussed on the business and
profit but also about the ecological and social sustainability factors measuring the goals of
development.

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2.3 Proposal and justification of innovative, viable strategies for Gillette in the
three SDG with relevant target and indicator
According to Bell and Morse (2012) the company has maintained the goals for the
sustainability sector of the company for the causes of environmental pollution, water wastage
and treatment as well as the social sustainability sector to make sure that the company has
viable changes in the fact. The company should make innovative and viable changes to make
sure that each of the strategies that has been implemented in Gillette has been made to serve
the changes of the brand in association with the sustainability development goals and ratio in
the prolonged time (Crane and Matten 2016). The three basic sustainability goals of the
organization is to make sure that the company addresses all the basic environmental and
social sustainability issues with innovation and ease in the matters.
Gillette should employ technical innovations to make sure that their problems related
to the environmental pollution can be managed with active expertise. The company should
mainly develop the environmental and other goals to have the required sustainable
development in the concerned time span. According to Crane and Matten (2016) the
environmental pollution that is being caused by the company in terms of non-disposal of
waste in a proper manner is to be maintained and also the lack of technicalities to have proper
waste disposal methods in the same manner. The company should implement and introduce
technical innovative measures that should help the company to have better knowledge on the
environmental practises and the ecological knowhow (Bell and Morse 2012).
The plants should have technical supervisions to make sure that the waste that is being
discharged from the company and their manufacturing unit should be made pollution free and
even the waste water should be introduced to the machine to make the water converted into
fresh water to sustain the plant needs. According to the opinions of Therivel (2013) other than
continuously using fresh water for the manufacturing process, the water can be recycled and
reused to make sure that the sustainable development of the organization is being done.
The company should also implement and invest in the social changes and sustainable
development that is to be done for the company to operate in a well manner. The company
should make sure to educate its employees and also employ various measures and means that
will not only develop the organizational goals but will also help the organization to have their
basic means in the whole manner (Therivel 2013). The company should introduce viable

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strategies like training and development session to have their basic connections done in the
processed manner.
To evaluate the strategies in the company of Gillette to develop the sustainable
development goals for the betterment of the organization, both the use of target and indicators
are essential. Target will help the organization to have better goals set for the innovative and
viable strategies while the indicators will help the organization to make sure that the path for
the innovations and the strategies are fulfilled in the real sense.
3. Conclusion
In conclusion, it can be said that Gillette is one of the most effective companies that
employs the sustainability development goals in the organization to have betterment in the
sustainability ratio of the company in the prolonged time. The report has addressed the
sustainability reports of the organization and has linked the sustainability development goals
with the challenges that the company has faced. The three most relevant sustainability goals
are to be implemented with the innovative and viable strategies addressed to the same. The
analysis of Gillette is made to access the sustainability goals of the company with the
required strategies and effects.

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4. Reference
Agarwal, R. and Thiel, M., 2013. P&G: providing sustainable innovative products through
LCA worldwide. South Asian Journal of Business and Management Cases, 2(1), pp.85-96.
Bell, S. and Morse, S., 2012. Sustainability indicators: measuring the immeasurable?.
Routledge.
Belz, F.M. and Peattie, K., 2012. Sustainability marketing: A global perspective.
Benn, S., Edwards, M. and Williams, T., 2014. Organizational change for corporate
sustainability. Routledge.
Boström, M., 2012. A missing pillar? Challenges in theorizing and practicing social
sustainability: introduction to the special issue. Sustainability: Science, practice and
policy, 8(1), pp.3-14. Christen, M. and Schmidt, S., 2012. A formal framework for
conceptions of sustainability–a theoretical contribution to the discourse in sustainable
development. Sustainable Development, 20(6), pp.400-410.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Dell’Acqua, G. (2012), The Challenges of Sustainable
Development. COMMuNICATIONS, 973, pp.479-5702.
Elliott, J.A., 2012. An introduction to sustainable development. Routledge.
Griggs, D., Stafford-Smith, M., Gaffney, O., Rockström, J., Öhman, M.C., Shyamsundar, P.,
Steffen, W., Glaser, G., Kanie, N. and Noble, I., 2013. Policy: Sustainable development goals
for people and planet. Nature, 495(7441), p.305.
Hák, T., Janoušková, S. and Moldan, B., 2016. Sustainable Development Goals: A need for
relevant indicators. Ecological Indicators, 60, pp.565-573.
Kumar, A., Gautam, A., Yadav, S.R. and Grag, R., 2014. Sustainable innitiatives taken by
p&g to protect environment. Recent Research in Science and Technology, 6(1).
Le Blanc, D., 2015. Towards integration at last? The sustainable development goals as a
network of targets. Sustainable Development, 23(3), pp.176-187.

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Markard, J., Raven, R. and Truffer, B., 2012. Sustainability transitions: An emerging field of
research and its prospects. Research policy, 41(6), pp.955-967.
Moldan, B., Janoušková, S. and Hák, T., 2012. How to understand and measure
environmental sustainability: Indicators and targets. Ecological Indicators, 17, pp.4-13.
My.gillette.com. 2018. MyGillette | Personalise your Razor. [online] Available at:
https://my.gillette.com/en-gb/design-myrazor/manual/ [Accessed 24 Aug. 2018].
Sachs, J.D., 2012. From millennium development goals to sustainable development
goals. The Lancet, 379(9832), pp.2206-2211.
Sharma, N., 2012. Intangible Assets: A Study of Valuation Methods. BVIMR Management
Edge, 5(1).
Therivel, R., 2013. Strategic Environmental Assessment: An Overview. In Strategic
Environmental Assessment in Action(pp. 19-31). Routledge.

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Part B - SDG Work Integrated Learning (WIL) Placement Application 500
To,
The HR Manager
Gillette Head Office
Australia
Subject: Application for the post of SDG Consultant for Gillette Australia
Sir/Ma’am,
I, (Name of the student), a student of (Name of the University) am writing the letter in
order to express my interest to join the company as a SDG Consultant as a part of my Work
Integrated Learning Placement.
The principle criteria of the job role is to manage the organization and the works
assigned to the person in a sustainable and socially responsible manner with utmost ethical
implications to the work. The kind of role demanded by the company is absolutely essential
for my development as a SDG consultant in future and the job will help me and my abilities
to be further nourished to maintain the job criteria of ethical management. I believe the job
role is particularly suitable for my work nature and will help me to shape my future and fit
into the job standards as per the requirement of the company.
I had previously worked as a volunteer for another company in their matters of
sustainability and development which has helped me to work on the foundation base and the
job further will help me to know the work in a more precise way. I have managed the ethical
conditions of my previous company and also managed their sustainability account in respect
to their environmental concerns. This has made my experience and learning better in every
sense and also helped me to gather enough knowledge about the job profile and the benefits it
has on the company reputation.
In terms of Gillette, I have done a fair share of research and has also addressed the
sustainability issues that has been there in the company. The company has active role in
making the environmental and social sustainability process in the manner and also to
implement the major goals of the sustainability factors in the same proportion. The company

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employs various goals and social sustainability ratio which help to make sure that both the
social and the ecological standards are to be assessed in a particular manner. The company
employs innovative and viable strategies to have the best of the features for their employees
and workers. Being a sister concern of P&G, one of the most responsible and sustainable
prone multinational FMGC brands in the global sector, Gillette follows the footprints of the
mother concern and employs sustainable measures and follows by the goals that has been
particularly stated in the statements and research materials.
I can show the relevant research that I have done for Gillette in terms of their
sustainability goals and have also made sure to include the relevant evidence with the
application to prove that the goals of the company as set are achievable and has been done so
with proper sustainable development goals.
I will be highly obliged if the application letter gives a positive response to the
company and the authorities and the concerned managers find their criteria’s which the
company is looking for in the application.
Thanking you
Yours faithfully
(Name of the Student)
(Name of the University)