Business Plan for Gladiator Management Pty Ltd. Company
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This business plan analyzes the marketing, competitive advantage, financial plan, and cash flow of Gladiator Management Pty Ltd. Company, an Australian security business. It also includes employer responsibilities, legislative requirements, and a competitive advantage strategy.
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Running head: BUSINESS PLAN Business Plan Name of the Student Name of the University Author note
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1 BUSINESS PLAN Executive Summary The report has helped in analysis of the business plan for the security business which has been situated in Sydney, Australia. Furthermore, the marketing and competitive advantage of the company has been analyzed in an effective manner which has helped the company in managing the differences in an effective manner. Furthermore, the financial plan for the company along with the cash flow of the company has been done which will help in managing the differences effectively.
2 BUSINESS PLAN Table of Contents Introduction................................................................................................................................3 Overview of Gladiator Management Pty Ltd. Company.......................................................3 Objectives...............................................................................................................................3 Mission and Vision................................................................................................................4 Services Offered by Gladiator Management Pty Ltd. Company...............................................4 Market Analysis Summary.........................................................................................................5 Segmentation of the Market...................................................................................................6 Target Market Segment Strategy...............................................................................................7 Competition and Buying Patterns..............................................................................................8 Strategy and Implementation Summary.....................................................................................8 Employer Responsibilities and Legislative Requirements.........................................................9 Employer Responsibilities.....................................................................................................9 Legislative Requirements.......................................................................................................9 Competitive Advantage............................................................................................................10 Description of the Uniform and Shoulder Badge Designs.......................................................11 Procedures Used to Check the Expiry Dates of Licenses and Registration of Employees and Organization.............................................................................................................................12 Training and Supervision Standards........................................................................................13 Sales Forecast...........................................................................................................................14 Break-Even Analysis................................................................................................................15 Projected Cash Flow Statement...............................................................................................16
3 BUSINESS PLAN Conclusion................................................................................................................................17
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4 BUSINESS PLAN Introduction The report helps in the entire analysis of the business plan for Gladiator Management Pty Ltd. Company. Proper analysis of the different objectives along with mission and vision has to be identified in an effective manner which will help in analysis of the market along with summary of the target market. The buying patterns of the customers along with competitive analysis is required to be done effectively. The financial analysis of the company is required to be adopted in an effective manner which will help in analysis of the cash flow and profit and loss statement in an effective manner. Overview of Gladiator Management Pty Ltd. Company Gladiator Management Pty Ltd. Company is one of the start-up company which will be established in Sydney, Australia. The main aim of the business is to provide security guards for different kinds of business along with performing security audits and referrals to the equipment providers to the different commercial buildings, retail business along with other special events and business along with other clients as well. The business of Gladiator Management Pty Ltd. Company seeks to acquire capital from the angel investor and this will expand to different additional cities in Australia as well. Furthermore, the company will be growing the employee base of the security guards in a careful manner which will be based on the contracts of the different clients and this can be used both for full and part time employees who are working in the organization. The cross margin of the company will be similar to the industry and there will be different investments which will help them in expanding their location outside the additional cities. Objectives There are different objectives ofGladiator Management Pty Ltd. Company which are described as follows:
5 BUSINESS PLAN To employ more than 30 full time security guards along with accurate security services to the customers at the end of the third year of the operations To supply the security guards to different buildings on full time basis by the end of the third year of the operation To earn more than $2 million in the revenue with more than $300000 net profit in the third year of then operation Mission and Vision The mission of the company is to remove the worries for the different clients who require the different kinds of security services for the commercial buildings along with different facilities by providing the excellent kind of customer service along with providing in-depth training to the employees which will help the company in providing in depth training to the employees in an effective manner. The vision of the company is to know the needs of the clients and listen carefully to the demands in an effective manner. Furthermore, the monitoring of the quality security guard service to offer quality assurance in an effective manner. Services Offered by Gladiator Management Pty Ltd. Company There are different services which are being offered to the Gladiator Management Pty Ltd. Company which will provide the trained guards for analysing the different approaches in an effective manner. To guard the entrances along with screening the guests along with the different employees (Barney, 2014) To monitor the different clients’ premises with proper video surveillance equipment To protect the clients’ assets along with the employees and guests To deter the crime with visual presence
6 BUSINESS PLAN ï‚·To respond to the different employee and customer health emergencies along with different accidents ï‚·To eject the unwanted customers or the trespassers Furthermore, the firm Gladiator Management Pty Ltd. Company will be offering the security audits along with providing proper recommendations for the different security plans. There will be different referrals provided to the different providers of the security technology such as installation of the camera system. Additionally, this will be seen that the guards in the company will be kept in constant communication with the team along with portable two-way radios as this will be useful for the company in maintaining proper safety procedures in the business (Cohen & Olsen, 2015). Market Analysis Summary Proper market analysis summary is essential to be conducted as this will help in understanding the different kinds of competitors which are present in the market. The market for the different security guard and security services includes the building management organizations, retail businesses along with event venues as well. On the other hand, this has been seen that there has been 3% decline in the revenue in the year 2008 and this was caused due to recession as well. However, this has been expected that there will be increase in the market share due to the increase in the security kind of services by the different companies in an effective manner. Furthermore, of the different kinds of potential targets available in the respective market, Gladiator Management Pty Ltd. Company will be focusing mainly on the building management organizations and the retail businesses at the outset. These businesses will be requiring steady security needs and serving them is simpler than the serving the special events.
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7 BUSINESS PLAN Segmentation of the Market The market analysis table will help theGladiator Management Pty Ltd. Companyin analysingthemarketsegmentationforthedifferentsecurityguardsintheoffice. Furthermore, this has been noticed that the growth is slow in the entire market and the new development is not prevalent in nature for Gladiator Management Pty Ltd. Company as well. Building management organizationsis the first segment wherein this has been seen and noticed that these institutions install surveillance cameras along with employment of different security guards in the companies to monitor the equipment and this will help GladiatorManagementPtyLtd.Companyinanalysingthedifferentkindsofsafety procedures which can be applied by the guards or the security services hired and purchased from Gladiator Management Pty Ltd. Company. These kinds of companies often work with number of commercial or the residential kind of buildings as to establish relationship with the reliable kind of vendor for the different security needs which are essential (Steinbach, 2017). Event Venuesis the other segment which will be using security guards or the different security services as to monitor the list of guests along with the fire capacities to organize the emergency response. Furthermore, the night clubs along with the different bars is included in this category and this can be seen that there is limited time span for the security audits and the situations change fast which creates stress for the business as the trained guards are required to be provided ton such events (Slack, 2015). Educational Institutionsis the major segment wherein there are different primary and secondary schools wherein the security officers are being employed to patrol and guard the campuses and the buildings of the schools. Furthermore, the institutions employ the own house security staff and they will help in managing the different issues in an effective manner (Morschett, Schramm-Klein &Zentes, 2015).
8 BUSINESS PLAN MARKET ANALYSIS Potential Customers GrowthYear 1Year 2Year 3Year 4Year 5CAGR Building Management Companies 0%5005005005005000.00% Event Venues 1%1001011001021031.012% Educational Institutions 1%75759090750.81% Total0.676756766906926781.75% GrowthYear 1Year 2Year 3Year 4Year 5CAGR 0% 10000% 20000% 30000% 40000% 50000% 60000% 70000% 80000% MARKET ANALYSIS Building Management CompaniesEvent Venues Educational InstitutionsTotal Target Market Segment Strategy Gladiator Management Pty Ltd. Company will be targeting the two kinds of target markets in the initial stage that will include building management companies along with the retail businesses. These are the two segments require the ongoing security vendors as well as
9 BUSINESS PLAN theyareeagertoestablishlong-termrelationships.Furthermore,thengoodcustomer relationship along with the quality assurance is essential in nature as this will assist in retaining the competitive pricing along with it will become the true partner in the entire protection of building or the assets of the business in an effective manner. Furthermore, there are other market segments as well that includes the strong foothold establishment as well (Bettis, 2016). Competition and Buying Patterns There are different top players in the market which includes Allied Security LLC along with the Brink’s Company. These are the different huge players which provides services for the huge number of markets which included chemical, petrochemical along with the different universities which require proper security services which are mandatory for the company in an effective manner. Furthermore, the small security organizations need to achieve which will be based on the expertise along with the reputation of the founding managers which will help in the growth of the team and this will help them to satisfy the different customers and meet their expectations (Rothaermel, 2015). Strategy and Implementation Summary The strategy which will be adopted byGladiator Management Pty Ltd. Company will require different kinds of implementation of strategies which will help in managing the different kinds of operations in an effective manner. In order to achieve the strategy, proper development of the security forces which will help in guarding the customers in an effective manner(Ginter, Duncan & Swayne, 2018). The guards are required to be trained for the different positions such as check-in, patrol and surveillance positions. Furthermore, proper advertising and targeted lists to locate along with to market the market segments is required to be done in an effective manner.
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10 BUSINESS PLAN Furthermore, the entire focus is on the different kinds of guard services along with high consulting audits, while referring and outsourcing to the different vendors for security equipment or the needs of the system (Johnson, 2016). Employer Responsibilities and Legislative Requirements Employer Responsibilities There are different responsibilities of the employer in the organization which require proper ascertainment of the different kinds of services which are required to be provided to the employees.Furthermore, the health and safety of the employees is required to be addressed by the employees which will help the employer in increasing the morale of the employees in a positive manner (Hill, Jones & Schilling, 2014). Furthermore, the employer needs to analyze the different kinds of payments which are required to be provided to the employees working in the organization along with training provided to the employees which will help the company in providing proper education to the employees which will make them steady in performing their tasks in an effective manner. Legislative Requirements There are different kinds of legislative requirements of the Gladiator Management Pty Ltd. Company includes the following: Firstly, providing proper fingerprints for the security licences as this will be essential for them in managing the different kinds of activities effectively. Furthermore, there should be disqualifier offences for the different security licences. In this scenario, this can be analysed that there are different situations wherein this has been seen and analysed that the security officers are not performing their duties accordingly and this will create huge discrimination in the work which is performed by them (Hill, Jones & Schilling, 2014).
11 BUSINESS PLAN Furthermore, the refresher training for licensed bodyguard or the crowd controllers is essential in nature which is required to be adjusted effectively. In this scenario, the training courses must be repeated in nature which will help the employees of the company in maintaining the different copyrights and patents as well. Furthermore, the security license exemption on the ID scanning which will help the company in managing the different kinds of regulations in an effective manner. These are the different legislative requirements which are helpful in managing the different legal requirements in an effective manner. Employee Responsibilities Therearedifferentkindsofresponsibilitiesoftheemployeesinthesecurity organizations which is required to be followed by the employees. The different duties include the provide and maintain workplace and the systems of the work which is not exposed to the different hazards. Furthermore, the employees need to understand the different dates for the expiry and renewal dates of the licences which will be done by the employee and they are required to be understand the issues effectively. Competitive Advantage Gladiator Management Pty Ltd. Company will be building a competitive advantage through the high levels of the customer service along with the proper assurance. The respective organization will properly strive not to be a broker between the different clients along with the contracted security guards. This will be the partner in the security along with proper protection of the assets of the clients is required to be done in an effective manner as well. This is the respective strategy which will be acquired byGladiator Management Pty Ltd. Company as this will assist them in carefully auditing the security situation of the clients and maintain that security in the organization as well. Furthermore, the employees of the
12 BUSINESS PLAN respective company will continually check with the clients along with the guards sent to the sites of the clients as this will help them in learning about the different challenges they are faced by the company in an effective manner. Description of the Uniform and Shoulder Badge Designs The security badge design is essential which is required to be followed by the Gladiator Management Pty Ltd as this helps in analysing that the design is different and unique from the others and this will help in managing the different difficulties in an appropriate manner. The description of the uniform is such that one badge is required to be issued to the security guards while joining the service (Parker, 2015). Furthermore, the security guards of the company are required to wear the uniform always while they are performing their duties along with this is applicable to the security guards regardless of the gender. Lastly, the maintenance of the uniform is essential and mandatory in nature which will help in managing the different kinds of disputes in an easy manner.
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13 BUSINESS PLAN Procedures Used to Check the Expiry Dates of Licenses and Registration of Employees and Organization There are different procedures which are required to be followed by the company in order to analyse the expiry date of the licence in the organization are as follows: When the company is registered, the expiry date is already mentioned in the licence of the company. In order to understand the expiry dates of the licence, it is essential to analyse the following: ï‚·While issuing the licence, it is essential to check the date of expiry and before 4 months this is essential to analyse the same effectively ï‚·Immediately, the renewal process is required to be analysed and adopted by the employee and inform the same process for the renewal process ï‚·Finally, the higher authorities need to take further the renewal process to issue the new and renewed licence Furthermore, the renewal application is required to be provided by the licensee to the license office and this can be performed by Gladiator Management Pty Ltd. Through the agents of the company as well. Additionally, it can be seen that the renewal notification will
14 BUSINESS PLAN be sent to the company which will help the company in notifying about the different kinds of request to renew the license in an effective manner within the required deadline. The renewal registration number will be provided to the agency in the notification which will help the company in managing the different queries in an effective manner. The steps which are required to be followed by the Gladiator Management Pty Ltd. Company in manging the renewing procedure in an effective manner. ï‚·Click on the License Application and there will be an option of renewing the expiring license after logging into the system (Hill, Jones & Schilling, 2014) ï‚·Selecting the RRN or the Government Agencies to proceed with RRN and this will be sent to the licensee when the license is due for renewal and this is applicable for the lost of the specific licensees. ï‚·In the RRN tab, enter the RRN number and this will help them in proceeding with the application to avoid the duplicate submission. ï‚·Entering the general information forms and this will be followed by the different application details and lastly, if there are any kinds of changes, there will be different kinds of edit option which will be available for the candidates Training and Supervision Standardsfor Employees There are different training and supervision standards which are required to be followed by the company Gladiator Management Pty Ltd. In order to improve the standards in an effective manner. The training standards are required to be followed by the company in an effective manner which will help in managing the different requirements which is required for the employees in becoming successful in the organization. ï‚·Firstly, the training standards will help in the professional growth of the employees and this helps in providing the employees with distinct kinds of in-house training
15 BUSINESS PLAN which will help in identifying and providing recognition which helps in meeting the relevant needs in an effective manner (Hill, Jones & Schilling, 2014). ï‚·Furthermore, the assessment process can be utilized with the different cognitive skills as this will help the employees and employer in managing the different needs in an effective manner with the commercial provisions included in the same (Wilczak, 2017). On the other hand, there are different kinds of supervision standards which are required to be followed in an effective manner as this will help in maintaining the standards as per the requirements. ï‚·There should not be any kind of unethical supervision or work which is performed by the company in an illegal manner ï‚·The ethics compliance management process is followed by the company which will help them in managing the different goals in an effective manner Sales Forecast Sales Forecast ParticularsYear 1Year 2Year 3 Sales Security Guards $814,010$1,221,015$1,770,472 Security Audits $69,619$97,467$136,453 Commission s $49,370$69,117$96,764
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16 BUSINESS PLAN Total Sales$932,999$1,387,599$2,003,690 Direct Cost of Sales Year 1Year 2Year 3 Job Supplies$40,701$61,051$88,524 Others$0$0$0 Subtotal DirectCost of Sales $40,701$61,051$88,524 1234 Series1 Series2 Series3 Series4 Series5 Series6 0 814010 1221015 1770472 06961997467136453 049370096764 0 932999 1387599 2003690 Sales Forecast Series1Series2Series3Series4Series5Series6
17 BUSINESS PLAN Sales Forecast 123 Break-Even Analysis BREAK-EVEN ANALYSIS Monthly Revenue Break-even$24,500 Assumptions: Average Percent Variable Cost4% Estimated Monthly Fixed Cost$22,253 Monthly Revenue Break-evenAssumptions:Average Percent Variable CostEstimated Monthly Fixed Cost 0 5,000 10,000 15,000 20,000 25,000 Break Even Analysis
18 BUSINESS PLAN Projected Cash Flow Statement BALANCE SHEET YEAR 1YEAR 2YEAR 3 Assets Current Assets Cash$79,712$65,941$44,124 Other Current Assets$0$10,000$15,000 TOTAL CURRENT ASSETS$223,019$289,073$366,887 Long-term Assets Long-term Assets$3,400$33,400$38,400 Accumulated Depreciation$703$11,836$24,636 TOTAL LONG-TERM ASSETS$2,697$21,564$13,764 TOTAL ASSETS$225,716$310,637$380,651 Liabilities and CapitalYear 1Year 2Year 3 Current Liabilities Accounts Payable$118,723$96,199$137,434 Current Borrowing$2,600$0$0 Other Current Liabilities$0$0$0 SUBTOTAL CURRENT LIABILITIES$121,323$96,199$137,434 TOTAL CAPITAL$104,393$79,438$138,217 TOTAL LIABILITIES AND CAPITAL$225,716$310,637$380,651 Net Worth$104,393$79,438$138,217
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19 BUSINESS PLAN Conclusion Therefore, this can be concluded that the business plan for the Gladiator Management Pty Ltd. Company has helped in analysis of the marketing strategy along with the analysis of the sales forecast of the company. Furthermore, the different kinds of analysis have been done which has helped in analysis of the marketing strategy and the training and supervision standards which has helped the company in managing the differences in an effective manner. The precise nature of the work has been analysed which has assisted in managing the business premises along with analysis of the procedure which is required for the renewal of the licencing or registration of the company is done is analysed effectively. Lastly, the financial plan and budget has been prepared which has helped the company in managing the differences effectively.
20 BUSINESS PLAN References Barney, J. B. (2014).Gaining and sustaining competitive advantage. Pearson higher ed. Bettis, R. A., Ethiraj, S., Gambardella, A., Helfat, C., & Mitchell, W. (2016). Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), 257-261. Cohen, J. F., & Olsen, K. (2015). Knowledge management capabilities and firm performance: Atestofuniversalistic,contingencyandcomplementarityperspectives.Expert Systems with Applications,42(3), 1178-1188. Ginter, P. M., Duncan, J., & Swayne, L. E. (2018).The Strategic Management of Healthcare Organizations. John Wiley & Sons. Hill, C. W., Jones, G. R., & Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Johnson, G. (2016).Exploring strategy: text and cases. Pearson Education. Morschett,D.,Schramm-Klein,H.,&Zentes,J.(2015).Strategicinternational management(pp. 978-3658078836). Springer. Parker, D. W. (2015). Inclusion of strategic management theories to project management (Vol. 8). Payne,A.&.(2014).Developingsuperiorvaluepropositions:astrategicmarketing imperative.Journal of Service Management, 25(2), 213-227. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill Education. Slack, N. (2015).Operations strategy. John Wiley & Sons, Ltd.
21 BUSINESS PLAN Steinbach, A. L., Holcomb, T. R., Holmes, R. M., Devers, C. E., & Cannella, A. A. (2017). Top management team incentive heterogeneity, strategic investment behavior, and performance: A contingency theory of incentive alignment.Strategic Management Journal,38(8), 1701-1720. Tomczak, T. R. (2018).Marketing Implementation and Management Control. In Strategic Marketing .Springer Gabler, Wiesbaden. West, D. C. (2015).Strategic marketing: creating competitive advantage.Oxford University Press, USA. Wilczak, A. (2014).Strategic Marketing Management.