Strategic Management: Overview and SWOT Analysis of Glasgow Distillery Company

STRATEGIC
MANAGEMENT

 Glasgow is one of the Whiskey Distillery
company which was founded in the year
2014
 The company has taken the name from one
original distillery company of Glasgow
("Glasgow Distillery Co | Discover the
Spirit of Glasgow", 2018).
 Founded in Dundashill in the year 1770 and
the company is active at present as well
OVERVIEW OF THE GLASGOW
DISTILLERY COMPANY

SWOT ANALYSIS
Strengths
 Vintage Brand- It is the first aspect wherein the company is strongly associated
with square bottle along with charcoal flavor and dark brown color of the whiskey
 Customer-Driven- This is the second strength wherein the overall focus of the
organization is to enhance the satisfaction of different customers. Different
sponsorships have helped them in serving the customer effectively (Rothaermel
2015)