Glastonbury Comes to Nigeria: Hosting of Music Festival in Lagos

14/04/2018
Volume 1, Issue 1
Glastonbury Comes
to Nigeria
Glastonbury
Festival of Contemporary Performing Arts
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Table of Contents
Introduction...................................................................................1
Background of the Organization....................................................2
Relevance of the Event.................................................................3
Event Theme and Design..............................................................4
Market Plan for Launch.................................................................5
References....................................................................................6
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The Purpose and
Benefit of a
The main purpose of this booklet is to advertise the hosting of a music festival in Lagos,
Nigeria. This will be Glastonbury Festivals Limited’s first venture outside home country as
the company is looking to promote the festival in Africa.
Introduction
Glastonbury Festival is an annual performance event in Somerset, England that includes
music performance, circus, dance, drama and others. The main objective of the
organization that hosts the festival is to donate all the profit raised from the festival to
charities around the country. This time, the organization will host a festival in Lagos,
Nigeria not only for the purpose of entertainment and marketing but also donate
significant amount of the profits for the welfare of the Nigerian people with limited
resources and means.
Before this festival, there has been a very few number of international music concerts
and festivals held in Nigeria and hence, it will be a pioneer in the hosting of international
festival in the country.
This will be the first British venture in Nigeria for music festivals and it is expected to be
participated by internationally reputed performers in music, arts, dance and others. In
Somerset each year, the event is attended by a huge host of performers as well as around
175,000-200,000 spectators. However, hosting a festival of such a size will not be possible in
Nigeria due to lack of sufficient area as well as security concerns (Jones and Jones 2014). As a
result, the size of the festival will be reduced and sufficient space will be provided for around
50,000 spectators. In addition to the performances and concerts, temporary accommodations
in field tents will be provided to the spectators along optional food and drinks. Keeping aside
a small amount of profit, a major amount will be donated for the welfare of Nigerians
especially targeted towards the high amount of poverty and epidemic proneness.
In addition to performances of internationally acclaimed performers, there will be
performances from various native groups as well, which help to promote their culture in front
of the rest of the world.
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