Global Brand Management: Strategies for Successful Marketing

This report explains the strategies for successful global brand management and marketing. It highlights the importance of local flavour, cultural differences, local partner tie-ups, production marketing, logistics, social media, events and promotions, pricing and packaging. The report also provides a complete analysis of various concepts that are portrayed by the organisation.

Global brand management

Executive summary
The report explains about the global brand strategy. It is also one of those programs that will
bring in the consciousness in the midst of businesses that will orient certain specific measures
which are a part of marketing plan. The strategies that are highlighted are mostly followed by
people around such that they can move ahead in terms of evaluating their business and choices of
growth.
Table of Contents
INTRODUCTION...........................................................................................................................3
GLOBAL BRAND MARKETING PROGRAM............................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
The Global brand marketing will highlight the essence of every marketing strategy that becomes
popular and also globalised. It will bring in the context of to which the marketing competition in
this entire scenario will be the evident of every organisation to move ahead with spectacular
approach of inheriting brands. Opportunities are only enhanced when the marketing measures are
derived and that is what is being inculcated over the boundaries of every organisation
(Steenkamp, 2020). Marketing is a pure form up to which it can attract the customer base which
is one of the vital components for every organisation to focus upon. This entire report will deal
with the Global marketing plan as well as a strategy that is being initiated by spectacular
campaigns are that people can get to incorporate the ideologies that are in regard to the
marketing campaigns.
GLOBAL BRAND MARKETING PROGRAM
There are certain measures that are being dealt by these Global campaigns in order to bring in the
essence of marketing. There are various components that are highlighted as a part of this in order
to attract consumers to fit in the right amount of deals that are a part of their interest.
Coronavirus in this regard can draw examples from everything that is being presented such that
the things that are evaluated can be successfully oriented. Some of the basic stages that are
included in this particular campaign are as follows:
Giving local flavour: having local flavour is nothing but evaluating the choices of local measures
that are in regard to the customers first of an organisation is operating in the local base than the
customers from that locality will have to be attracted upon and that can only be done on a subtle
basis and also adding the right amount of ideologies that are in regard to customers (Davvetas
and et.al, 2020). In this regard the customer personification as well as the perceptions are to be
that it because it is not until when the customer personification the highlighted that they get to
incorporate the standards of the organisation. It is first necessary to initiate this local flavour
amidst of customers such that the right amount of sales for the entire business can be made
prominent.
Understanding cultural differences: culture plays a predominant role in determining the
standards of the organisation. In an organisation there are a set of employees that are being
encroached upon from various parts of the world and therefore different cultures are being
highlighted. By admitting the fact that people are from different cultures the organisation will

have to design a proper unique culture that will have to be followed by every member of the
organisation. This is for the organisational benefit where there are measures that can be made
prominent such that there will not be any conflicts. The organisational politics can also be
eradicated with respect to following and abiding by the organisational culture. The marketing
plan in order to get oriented with a proper phenomenal aspect it is necessary that these cultural
differences will have to be understood. Upon a prior understanding with respect to the cultural
barriers it is then necessary to focus upon certain demographics of people and the right amount
of deals with which marketing can make and impact.
Local partner tie up: for any Organisation in order to deal with the right amount of competition it
is necessary that the local types will have to be initiated. This will also increase the standard of
the organisation and the get to habituate to the policies of locality (Romaniuk and et.al, 2017).
The local part will help them to understand the entities of the entire customer base with respect
to one locality and that can also help people to understand upon expanding globally. This is one
of the important criteria in a marketing campaign because the organisations that are established
will have to derive their customer base without which it will become difficult for the company to
move ahead on a long run.
Complete analysis over production marketing and Logistics: with the component of marketing, it
is was necessary to evaluate the means of which the organisation deals with production
marketing and logistics. Upon expanding its base into other countries, the organisation would
first focus upon how far the production marketing and logistics are being able to save a full stop
emerging market is said to be one of the entity that would provide opportunities for the
organisation in order to deal with the manufacturing purposes and in countries like China,
Taiwan and Thailand specific means are being provided that would provide manufacturing at its
cheapest price. This would also increase the sales with which the product can be oriented.
Technological advancements is also one of the process up to which the organisation can stand as
a unique entity. The better logistics criteria with respect to different organisations also the
consuming prospect with organisational upliftment.
Planning a global campaign: Global campaign is necessary in order to make sure that the
organisation derives its Global presence. This campaign can be launched upon certain media that
would bring in creative profits like that of hoardings and media planning that would highlight the
prominence of the association (Randrianasolo, 2017). The campaign will also bring about the

localised entities that are a part of creating specific market zone. This can be one of the
beneficial factor for the organisation to move ahead in terms of setting its key metrics that are a
part of deriving promotional concepts. The marketing team is said to be the one that is
communicated overdue bases that will involve strategies to evolve as a dynamic conception.
Respecting the factors that are of negative challenges and also inculcating the positive Vibes can
help the organisation to move ahead with the best promotional strategies. The campaign can also
highlight the prominence of certain variables like that of email campaign website promotion and
person to person interaction which is one of the major criteria in order to move ahead in a fast
pace of development.
Power of social media: social media is one of the biggest tools and the greatest weapon in this
present scenario (Alam and Patwary, 2021). Audience all over the world are said to be the unique
formulation where there are certain views that are being scattered over a particular organisational
social media platform. This can be one of the entities to derive use of customers and that is
necessary to bring in the measures of direct marketing. There are certain platforms in which
video can be made with respect to the organisational orientation and that can circulate over the
entire sources such that people can highlight the prominence of organisation. Creating paid
campaign is also one of the favourable entities that would add as a highlight for the entire
organisation. The social media presence can be used in a more appropriate way by dealing with
the interactions with respect to customers and also getting to know their queries. This interaction
will also help them to purchase things from the organisation that can derive sales.
Events and promotion: different events can be derived in order to make sure that the
entertainment purposes will take the entire product into the customers (Wang and et.al, 2017).
Big companies like that of Samsung, Sony, Lenovo, Coca Cola, Pepsi and other national
companies will derive their base with respect to the events and promotions. They derive their
events with globalised context and also help people to understand the entire concept within
which the organisation gets its reputation. This is a successful criteria where different stages are
being encapsulated with respect to the right implementation of strategies. Strategy plays a varied
context in this regard and the value of entire organisation is dependent upon how far it is being
able to operate its events and promotions.
Pricing and packaging: price as well as packaging criteria with respect to certain organisations is
also one of the variable context. The attraction that is in regard to customer can only be oriented

with respect to parable pricing and a very good packaging. The affordability is one of the basic
concept that is being thrived over every customer and therefore the best of the lot more cost
effective measures can help them to stay with the organisational context (Satria, 2018). The
packaging criteria will have to say attractive such that it will not be boring kind of entity that
would derived sales. Everything lies in the prominent up to which the organisation can move
ahead with the idea of bringing about the right concept into existence.
CONCLUSION
The entire report concludes upon highlighting the aspects of global brand marketing. Through
this report one can easily understand marketing strategies as well as the globalised measures that
are in regard to every organisational context. Certain organisations will plan to expand its base
into other countries and for them these particular strategies are necessary to be oriented. It is an
evident that every organisation will have to move ahead with the spectacular approach in terms
of inheriting branch. The report also explains various strategies that are a part of evaluating
growth of the organisation. The various entitlements that are in regard to organisational
boundaries are being insulted in this report such that the global marketing plan can be made
prominent. Opportunities are being explained in this report on a sample basis that will help the
organisation to stay computer and with respect to the changing world and its scenario. The report
also brings about a complete analysis regarding various concepts that are portrayed by the
organisation. This will help to understand it in a better orientation.

REFERENCES
Books and journals
Steenkamp, 2020. Global brand building and management in the digital age. Journal of
International Marketing. 28(1). Pp.13-27.
Davvetas and et.al, 2020. Lit up or dimmed down? Why, when, and how regret anticipation
affects consumers’ use of the global Brand halo. Journal of International Marketing. 28(3).
Pp.40-63.
Romaniuk and et.al, 2017. Brand awareness: revisiting an old metric for a new world. Journal of
Product & Brand Management.
Randrianasolo, 2017. Global brand value in developed, emerging, and least developed country
markets. Journal of Brand Management. 24(5). Pp.489-507.
Alam and Patwary, 2021. Global Brand and Global Consumers. In Cross-Border E-Commerce
Marketing and Management (pp. 148-171). IGI Global.
Wang and et.al, 2017. Brand management and consumer experience in emerging markets:
directions for future research. International Marketing Review.
Satria, 2018. Brand marketing communications micro, small and medium enterprises (smes) in
Indonesia (resonance pyramid brand implementation study on radio magno). Kne Social
Sciences, pp.433-451.
Online
Global brand marketing: [Online]. Available through: < 13 Businesses With Brilliant Global
Marketing Strategies (hubspot.com) >
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