Global Brand Management: Strategies for Successful Marketing

Global brand management

Executive summary
The report explains about the global brand strategy. It is also one of those programs that will
bring in the consciousness in the midst of businesses that will orient certain specific measures
which are a part of marketing plan. The strategies that are highlighted are mostly followed by
people around such that they can move ahead in terms of evaluating their business and choices of
growth.
Table of Contents
INTRODUCTION...........................................................................................................................3
GLOBAL BRAND MARKETING PROGRAM............................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
The Global brand marketing will highlight the essence of every marketing strategy that becomes
popular and also globalised. It will bring in the context of to which the marketing competition in
this entire scenario will be the evident of every organisation to move ahead with spectacular
approach of inheriting brands. Opportunities are only enhanced when the marketing measures are
derived and that is what is being inculcated over the boundaries of every organisation
(Steenkamp, 2020). Marketing is a pure form up to which it can attract the customer base which
is one of the vital components for every organisation to focus upon. This entire report will deal
with the Global marketing plan as well as a strategy that is being initiated by spectacular
campaigns are that people can get to incorporate the ideologies that are in regard to the
marketing campaigns.
GLOBAL BRAND MARKETING PROGRAM
There are certain measures that are being dealt by these Global campaigns in order to bring in the
essence of marketing. There are various components that are highlighted as a part of this in order
to attract consumers to fit in the right amount of deals that are a part of their interest.
Coronavirus in this regard can draw examples from everything that is being presented such that
the things that are evaluated can be successfully oriented. Some of the basic stages that are
included in this particular campaign are as follows:
Giving local flavour: having local flavour is nothing but evaluating the choices of local measures
that are in regard to the customers first of an organisation is operating in the local base than the
customers from that locality will have to be attracted upon and that can only be done on a subtle
basis and also adding the right amount of ideologies that are in regard to customers (Davvetas
and et.al, 2020). In this regard the customer personification as well as the perceptions are to be
that it because it is not until when the customer personification the highlighted that they get to
incorporate the standards of the organisation. It is first necessary to initiate this local flavour
amidst of customers such that the right amount of sales for the entire business can be made
prominent.
Understanding cultural differences: culture plays a predominant role in determining the
standards of the organisation. In an organisation there are a set of employees that are being
encroached upon from various parts of the world and therefore different cultures are being
highlighted. By admitting the fact that people are from different cultures the organisation will