Reasons for MNCs internationalisation and challenges they encounter

This document discusses the reasons why MNCs internationalise their business operations and the challenges they face in the process. It explores the benefits of internationalisation, such as increasing revenue potential, accessing new markets, and gaining a competitive advantage. The document also highlights the typical challenges encountered by businesses during internationalisation, including cultural differences, the requirement of additional capital and investment, maintaining global standards of quality, meeting international customer expectations, and managing business in a complex external environment.