Portfolio
Please include the following in the portfolio;
Individual Notes 1 (400 words)
Conduct an online research on The European Economic Community (EEC). What are the pros and cons of the EEC?
Individual Notes 2 (1,600 words)
Critically discuss the reasons why MNCs internationalise and the typical challenges they encounter.
Individual Report (1,200 words)
Select an MNC and analyse how the company could enter an international market that it does not have a presence. The report should cover the following:
Introduction
Analysis of domestic market
Strategy to internationalise
Selected country environmental analysis
Mode of entry, challenges it may find in the country and possible solutions
Leadership qualities that supports the market entry
Conclusion
Individual Reflective Essay (800 words)
Briefly summarise what you have learned from this module and how you review your own entrepreneurial qualities (show evidence of a self-assessment exercise).
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