Comprehensive Report: Global Business Environment and Challenges

This report provides an in-depth analysis of the global business environment. It begins with an introduction and defines the concept of globalization, emphasizing its role in fostering competitive advancement and interdependence across cultures. The report then employs PESTLE analysis to examine macro-environmental factors influencing business performance, followed by a discussion of key driving forces of globalization, such as competition. It highlights the significance of digital globalization and its impacts on technological development. The report also addresses challenges associated with globalization, including international recruiting, employee immigration, and the loss of cultural identity. Finally, it offers recommendations for businesses, such as adapting to competitive markets, understanding global cultures, and ensuring ethical practices. The conclusion summarizes the benefits of a global business environment, including increased profitability and long-term sustainability. References are included to support the analysis.

Global business
environment

Table of content
 Introduction
 Concept of globalisation
 PESTLE analysis
 Key driving factors of globalization
 Significance impact of digital globalization
 Challenges for globalisation
 Recommendation
 Conclusion
 References

Introduction
 Global business environment is defined as the surround that offers suitable
platform to the different organisation so as to work in sovereign countries which
has direct influence over decision making and advancement of resources and its
capability in progressive manner.

The concept of globalization
Globalisation is used to describe suitable growth and development through which
possibility to perceived higher competitive advancement and interdependence
towards culture, economy, and population brings sustained platform within
cross cultural trade of different goods and services in balanced mode.

PESTLE analysis
It is an analysis that is used to examine
different factors that has direct
impact over the productivity and
performance of business. It is a
framework that used to determine
macro environmental factors
through which management used to
measure component of strategic
management that has positive
impact over organisation functions.

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Social factor: It is a factor that drive influence of societal norms, value, attribute
and trends in favoured manner. In this it is essential that business must relates
with the effectual understanding about demographic trends, consumer
spending and power structure that is used to make effective marketing
information that retrieved targeted customers under which probability to
appeal certain customers is increases.

Key driving factors of globalization
 Globalization refers to a formative interchange of technologies, goods and
services, merchandise between the various different countries. There are
several factors of globalization that is highly effective to influence the overall
operational function of business within the business environment.
Globalization provide companies and country a wide level of advantage in
terms of developing per capita income, offer more job opportunities, easy
availability of raw resources etc. globalizations is mainly done in several types
of businesses such as capital market, gold market, chemical and pharmaceutical
market, oil market etc. that helps merchandise to free trade movement,
information, services, data and many more things.

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 Competition- It is another key factor of globalization that represents huge
competition presents in the international market because number of
organisation offer homogenous types of products to customers.

Significance impact of digital globalization
Digital Technologies have advanced more rapidly and allows more innovation in
in history that waiting around 50% of developing world's population in only two
decades and transforming Society for better development (Contractor, Foss and
Lahiri., 2019). There are many impacts which consist to digital technology in positive
as a negative but as Digital Technology plays an important role in human beings life as
well as for economic infrastructure it provided innovative resources in which many
companies are supplies for their business purposes and generates more relevant
opportunities that directly impact on economic development.

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 Globalization boost technological development
 The level of increasing the Global knowledge intensity close
point important benefit of globalisation. At the time of
globalisation has been much oriented where it is as possible
negative side effect along with study shows that globalisation is
amplified with the spread of Technologies across borders in two
ways (Nam and Bao Tram., 2021). Through first globalization
allows courses which can easily access in foreign knowledge as
well as the result the Rise emerging market forms and the
strength and form in sentence innovative to adopt foreign
challenges. As the impact of digital technology arising in
globalization which emerging market of economy in new level.

Challenges for globalisation
Globalisation having challenges in which the organisation faces relevant time of certain
activities which are given below:
 International recruiting: Any business or organisation plans to establish the venture
and globalisation that lead to different opportunities that act and gain more positive
outcomes. In addition there is one opportunity to hiring new and fresh candidates with
have more potential and competency level of people who are seeking for new job
opportunity (Varshney., 2020) . But it turns into challenge for organisation when there
is a lack of skilled employees are having a more demanding employees and there is no
negotiation in the wages create more barriers for organisation like SASOL company.

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Globalisation having challenges in which the organisation faces relevant time of certain
activities which are given below:
 International recruiting: Any business or organisation plans to establish the venture and
globalisation that lead to different opportunities that act and gain more positive
outcomes. In Manage employee immigration: immigration challenges causes a lot of
headache and more stressful task as if hiring of an employee is outside the boundary of a
country it is very important to completion of immigration and provide the proper
documentation to enter in in that country where the job is suitable.
 Loss of culture identity: this is one of the most harmful factor in which organisation fail
to co-ordinate specific country culture and behalf of that it generates more loss of Global
diversity as well as father opportunities that can be undertaken by future outcomes.