Global Business and Strategy

Global Business and Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Brief background of the case study organisation.........................................................................3
Internal and External Analysis.....................................................................................................3
Identification of company's sustainable competitive advantage..................................................6
Strategic Recommendations and discussion of implementation issues.......................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Global business refers to the trade at international level in which the organisations
performs their business activities throughout the world. Business moves out with the aim to
expand their business and to ensure their survival. For this they have to formulate various
strategies such as corporate strategies, growth strategies etc. which depends upon the overall goal
of the organisation. To plan and to formulate strategies the organisations need to analyse the
market in which operates. For this the report the organisation which is taken into consideration is
Tesco Plc, which is a multinational retailer that provides groceries and general merchandise. The
report includes analysis of the internal and external factors, sustainable competitive advantage
which the organisation can take and the recommendations which are based upon such analysis.
Apart from this various implementation issues are discussed which can be faced by the company.
Main Body
Brief background of the case study organisation
Tesco Plc is the British multinational retailer, headquartered in Hertfordshire, England.
The company is trading with the name Tesco and offers general merchandise and groceries. It is
third largest retailer of the world on the basis of their gross revenues but is a market leader in
UK. The company is operating in seven countries across Asia and Europe. It was founded by
Jack Cohen in 1919 as a group of market stalls, the business was successful initially with food
and drink. Later on they diversified their business into clothing, electronics, insurance and
others. With the increasing competition the company is facing decline in the business as
Morrison Supermarket Plc is expanding their alliance with the U.S online giant. This put
pressure on the Tesco to improve their online operations (Tesco suffers weak UK market, 2019).
Internal and External Analysis
For the companies it is important to analyse the internal and external factors so that they
can identify the opportunities and the threats and their impact on the organisation. To analyse the
impact of various macro factors Pestle analysis for Tesco need to be done.
PESTLE Analysis of External environment are:
 Political Factors: Political factors are the factors which reflects the extend to which the
government can intervene in the business. Such factors are tax rates, political stability etc.
The import duty in the country has impact on the Tesco as they import various goods