GLOBAL BUSINESS AND USE OF FRANCHISING AND LICENSING AGREEMENTSDIFFERENT TYPES OF BUSINESSINTRODUCTIONCONTRIBUTION OF HOSPITALITY INDUSTRY TO LOCAL, NATIONAL AND INTERNATIONALHospitality industry is a pure customer oriented sector which always attempts to new andinnovative services to customers for maximising their satisfaction level. Present report is based onCrowne Plaza which a multinational brand in Hotels headquartered in United KingdomLodging: It is simply defined as accommodation place where people used to stay during theirvisit from one place to another. Lodging is commonly named as Hotel industry that is availingaccommodation facility to its customers. It can be said that Crowne Plaza Hotel comes underlodging sector. This hotel is offers variety of product and services to its customers for influencingthem for longer duration of time. It includes fitness centre, Indoor pool, advance reservationfacility, complimentary breakfast facility etc. to its guest. Transportation: Transportation services can be seen in the form of cabs, ships, buses, flights,trains as it helps traveller to move from one place to another in less period of time. It is part ofhospitality industry as with the help of transportation facilities only guest can reach the place oftheir want. Products and services offered by transportation sector of Hospitality industry includesmobile services, online booking option, itinerary for client, variety of transportation options withminimum time limit.Food and Beverages: This segment can be seen as the part of hospitality sector. Mainly hotelindustry also builds its own cafeteria or restaurant for delivering best quality food to its customer.In relation to Crowne Plaza Hotel, this Hotel is having its own restaurant that provides excellentfood services to guests within their building premises only. Restaurant and Bar section of CrownePlaza involves variety of food item and soft as well as hard drinks options along with thespecialisation of different places which avail options to guest in order to choose best one for them.Tourism: This sector mainly deals with the travellers and make them feel comfortable in overallvisit. It can be said that tourism sector influences in interest to visitors to travel more and exploredifferent places. In relation to Crowne Plaza, it can be said that this hotel is having tie up withdifferent tour operators who maximises their profitability by filling vacant rooms of hotel. As per the above stated types sector within hospitality industry, it can be said thatmaximum of them are interrelated and performs their work responsibility in effective manner.Hospitality industry is adopting different ways like franchising and licensing agreements whileexpanding their business at international level. It has been analysed that with the help of franchisingoption, hotels like Crowne Plaza are the now easily able to grab international market in moreeffective manner. Along with this, it has been observed that growth of overall world and franchisinghelps hospitality sector to establishes their business in new countries. This could be easilyunderstood by an example. If Crowne Plaza is expanding in already developed country, then it iseasier for them to establish in a new country as they can easily grab available resources from thelocal area. But, at the same time if they expanding non developed country then required resourceswill not be available to them. As a result, it will impact negatively on the growth of hospitalityindustry.Hospitality industry is very broad in size and growing continuously with the high speed. It can be said that this growth isdirectly contributing in the overall growth of world. Contribution of hospitality industry at local, national and internationaleconomies are described as below: Local: At local level, contribution of hospitality industry in economy involves enhancement of job opportunity for localcitizens. It has been observed that with the increasing number of rooms in the hotel, requirements for hospital staff alsoincreases. As a result, people of local area are getting more job opportunities. This also enhances taxes income for localgovernment as more number of people are paying taxes now. National: At national level, hospitality sector has increased around 9.5% of job opportunities across UK. This is the hugecontribution of this industry as people are now self-independent and can now fulfil their requirements at own level. International: At international, approximately 7 million jobs have been enhanced in the world. It can be said that thiscontribution is valuable at international level because it increases fiscal income for international government too as they cannow collect variety of taxes from Hotels as well as its working staff.HOTEL CHAIN RECRUITMENT FOR SKILLS
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