Global Business Aspects: Intellectual Property, Management, Culture, Strategies

Global Business
Aspects

Table of Contents
PART-1(COVERED IN PPT POSTER).........................................................................................3
PART - 2..........................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Intellectual Property Rights in a globalised economy.......................................................3
Management of functions for international business........................................................4
Cultures affect on international markets...........................................................................5
Strategies to enter in international markets......................................................................5
Global strategy for the local businesses..............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

PART-1(COVERED IN PPT POSTER)
PART - 2
INTRODUCTION
The trading performed across the national boundaries refers to the international
businesses (Guercini and Milanesi, 2020). The trading performed by the countries within it's
boundaries are considered as domestic businesses or local businesses. The local business selected
for preparation of this report is Cafepod. This company deals in food and beverages industry. It
was established in 2011 and founded by Peter Grainger and Brent Hadfield. Their objective is to
deliver superior quality and great tasting coffee to their customers that can be easily prepared at
home. The size of the company is around 11 – 15 employees. They are dealing in fast moving
consumer goods and various drinks including hot drinks. As per the records the company
generates the annual revenue of € 3.1m. The report will include the ways to protect intellectual
property rights in international economy. Management of international business function and
impact of native culture on international market. Lastly, the strategies to enter in international
market.
MAIN BODY
Intellectual Property Rights in a globalised economy
The best possible ways to protect intellectual property in international economy are
mentioned below -
 Trademarks, copyrights and patents application – Their are certain new things
developed by the companies which helps them in making unique. Their is high chances
that the other person and use it as their own brand and the innovation transfers in his hand
(Hussain and et. al., 2019). So, to avoid it the companies can apply for cop rights, trade
marks and patents to keep there text, logo, design, picture, name, signature on their own
name. After getting approval no one has the right to use them on their own name.
 Continuous innovation – In order to get competitive advantage, growth and profit
consistent innovation is the key element. The world is so competitive that it do not take
much time for the competitors to introduce the same product made by the company.