Global Business Aspects: Protecting IPR, Managing Functions, National Cultures, Entry Strategies and Global Strategy

The report analyses the understanding of trading across national boundaries and how the business functions impact on the international market. It covers protecting Intellectual Property Rights in the globalised economy, managing business functions, impact of national culture, entry strategies and appropriate global strategy.

Global Business
Aspects

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Protecting Intellectual Property Rights in a globalised economy..........................................3
Managing business functions in an international context.......................................................3
The impact of national cultures in international markets.......................................................4
Entry strategies in international markets................................................................................5
Appropriate global strategy for the local company................................................................5
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:................................................................................................................8

INTRODUCTION
The report aims to analyse the understanding of trading across national boundaries and
how the business functions impact on the international market. Globalisation is become a crucial
need for every business sector which aims to capture large market (Brenkert, 2019). It refers to
selling goods and services in both national and international market and take advantage of high
revenue and brand turnover. This report analyse the local market of Hawes & Curtis, the
company is the British fashion company founded in 1913. They are currently operating in 29
stores in UK. This organisation is known because of their shirts and jackets. The report will
present how company manages its property rights, impact of culture and global strategies. This
report will also covers protecting Intellectual Property Rights in the globalised economy. In
addition to this, it will also focuses on entry strategies, appropriate global strategy, etc.
MAIN BODY
TASK
Protecting Intellectual Property Rights in a globalised economy
It is important to note that for all organisations which wants to expand their business in
global market should protect the intellectual property rights (Brenner, 2018). It will helps in
protecting an organisation from infringement of business idea or any other important business
activities. It is found that competition is increasing in the global markets which results in
infringement of copyrights, trademarks, etc. So that's why it is necessary for Hawes & Curtis to
protect their Intellectual Property Rights. Hawes & Curtis contributes in countries' nationals
economies. It is very important to protect IPR for the further growth in many areas such as
innovation, employment, and research. When Hawes & Curtis is formulating a plan regarding
with expansion of business into Europe, Asia, and South America then they should consider
protection of IPR in globalised economy.
Managing business functions in an international context
In order to expand the business in international market, it is found that Hawes & Curtis
needs to focus on managing all the business functions in the international market so that they are
able to achieve their goals and objectives. All business functions are mentioned below which
needs to be manage by Hawes & Curtis in international market:

 Planning: It is the first and foremost business function which is playing an important
role in the success and growth of an organisation (Wang and et.al., 2017). It is necessary
for Hawes & Curtis should plan for their expansion of business in different economies
which includes their entry strategy, promotion strategy, marketing strategy, etc.
 Organizing: This is another important functions in which Hawes & Curtis neds to
ensure that all the people are ion the right place at right time.
 Leading: It is very important for Hawes & Curtis to supply their vision of business to
their personnel so that they are able to achieve their goals and objectives.
 Controlling: This is also very important in order to measure the performance of Hawes
& Curtis that their expansion plan is running successful or not. It is necessary for an
organisation to control any deviation found in workplaces so that they can successfully
expand their business in global market. It is not an easy process so that's why balance
score card will needs to use in order to identify, improve and control business functions.
The impact of national cultures in international markets
This is very important for Hawes & Curtis to understand that their national culture will be
definitely provide an impact on international markets. The clothing which they designed are
according to the tastes of UK's customers. So it reflects the culture of their nation. It is identified
that their national culture may be provide positive or negative impact on international market. It
is found that Hawes & Curtis's national culture may be like by international market as this
organisation is known because of their shirts and jackets. So there is a probability of success of
their products in the international market. But at the same time, there is a high degree of chances
where their products may be get fail due to the national culture's impact on international markets
(Tingbani and et.al., 2019). There are certain points which are mentioned below that shows how
culture will be affect on international market:
 It is identified by the Hawes & Curtis that differences in national culture leads to lack in
shared values and norms. Due to this, it provides many negative consequences such as
reduction in effective communication, sharing information can be leaked, trust and
knowledge, etc.
 Every nation has own cultures and norms which may be not accepted by international
market as it includes many different nations. In that case, it is found that they are not

ready to accept the culture in the products of Hawes & Curtis. This is the reason that it
should be consider in the expansion plan of Hawes & Curtis.
 It is important for the marketers of Hawes & Curtis to identify and analyse the culture in
global market so that they can make or produces products and services accordingly.
They should need to do a market research which helps in understanding and navigating
complex issues.
Entry strategies in international markets
Hawes & Curtis wants to enter into international market so that they are able to expand
their business in more economies other than United Kingdom. It is necessary for Hawes & Curtis
to identify and analyse different entry strategies in international markets which helps a company
to expand their business successfully.
 Exporting: It is found that exporting is one of the important entry strategy which can be
used by organisation. Hawes & Curtis can use this strategy by export their products in
different nations with compliance of all necessary tariffs.
 Licensing: It is another entry strategy in which an organisation transfer the rights to sell
or use the products to other organisations (Ferraro and Briody, 2017). This is an
important method in which Hawes & Curtis is able to expand their business in
international market.
 Joint ventures: This is necessary for an organisation that they should understand that
expansion of business in international market is not an easy process. Joint ventures is one
the entry strategies which helps in minimising the risk of international market. This is the
method in which an organisation is combined with the other organisation so that they can
able to run their business successfully. It is identified that single firm has not a capacity
to earn more revenues as compared to combination of organisations (Muhammad,
Khurram and Muhammad, 2018). But there is limitation or disadvantage of joint venture
that a company lost their original entity and they are running their business at their own
decision.
Appropriate global strategy for the local company
In order to expand the business of Hawes & Curtis, they should formulate a global
strategy which assists them to successfully run their business in global market. Global market is
full of complexities and dynamic nature so that's why it is necessary for Hawes & Curtis to

formulate a global strategy. It includes international, standardization and multinational strategies.
These are the three important types of global strategy in which international strategy is suitable
for Hawes & Curtis in which they need to focus on allowing work with foreign suppliers. This
will assists in achieving the goals and objectives of an organisation.
In this strategy, they firstly needs to focus on analysing external environment factors as it
provided a great impact on the functions and operations of company (Wazurkar, Bhadoria and
Bajpai, 2017). This is necessary to understand the company they should decide the price of their
products effectively which is able to earn revenues as well as customers feel affordable prices. In
global strategy, it is essential for Hawes & Curtis to consider the following elements in their
plan:
 Defining of vision
 Creating mission of company
 Set objectives of an organisation
 Development of strategy
 Outlining approach of company
 Get down to tactics

These are all the important elements in which company needs to focus on inclusion of al
these elements so that an organisation is able to achieve their goals and objectives. A company
can achieve success only with the inclusion of these elements.
CONCLUSION
It can be concluded from the above discussion company needs to analyse the global
environment which is necessary to consider in the expansion plan of company. Expansion cannot
be done without identification of external factors. This report covers some related important
subject matter which should be consider by an organisation in order to achieve the goals and
objectives. This report covered protection of IPR in globalised economy, managing business
functions, impact of national culture, entry strategies and appropriate global strategy.

REFERNCES:
Books and Journals:
Brenkert, G. G., 2019. Mind the gap! The challenges and limits of (Global) business
ethics. Journal of Business Ethics, 155(4), pp.917-930.
Brenner, B., 2018. Transformative sustainable business models in the light of the digital
imperative—A global business economics perspective. Sustainability, 10(12), p.4428.
Ferraro, G. P. and Briody, E. K., 2017. The cultural dimension of global business. Routledge.
Muhammad, U., Khurram, S. and Muhammad, S., 2018. International Business. PSU Research
Review.
Tingbani, I., and et.al., 2019. Terrorism and country-level global business failure. Journal of
Business Research, 98, pp.430-440.
Wang, Z., and et.al., 2017. Measures of participation in global value chains and global business
cycles (No. w23222). National Bureau of Economic Research.
Wazurkar, P., Bhadoria, R. S. and Bajpai, D., 2017, November. Predictive analytics in data
science for business intelligence solutions. In 2017 7th International Conference on
Communication Systems and Network Technologies (CSNT) (pp. 367-370). IEEE.