Global Business Aspects

This report discusses the impact of national cultures, entry strategies, and international business strategies on global business. It also covers Rowlinson Knitwear Ltd's expansion plans in Europe and the challenges faced by the company. The report emphasizes the importance of effective communication, technology, and cultural understanding in managing business in an international context.

Global Business Aspects

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1 covered in PPT......................................................................................................................3
Part2.................................................................................................................................................3
(i) Introduction of Rowlinson Knitwear Ltd and its current market .....................................3
(ii)Securing Intellectual Property Rights in a globalised economy.......................................3
(iii)Managing business role in internation context..................................................................4
(iv) The impact of national cultures in international markets.................................................4
(v) An assessment of entry strategies in international markets...............................................5
(vi)The different type of internation strategies.......................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Global business refers to operational activity in which company operate in different
counties. The global business is a international business whereas company exchange goods and
service in across the global. The global business is long term program in which countries
exchange their resources, technology and labour to produce the good at nominal rate with good
quality. (Ralyk and et. al.,2022)The Rowlinson Knitwear Ltd was founded by in 1972 and
respective company is dealing in apparels such as school wear and knitwear. The Rowlinson
Knitwear Ltd operate whole business in London. The report will cover the discussion about The
Rowlinson Knitwear Ltd 's manager will expand its business in Europe as well as critical
analysis of globalisation. In addition to this, trading across national boundaries and its impact on
local head office,
MAIN BODY
Part 1 covered in PPT
Part2
(i) Introduction of Rowlinson Knitwear Ltd and its current market
Rowlinson Knitwear Ltd is a private limited company and mainly deal in clothing whole
and clothing retail. The respective company has approx. £16M turnover and company's growth is
increasing day by day. The main aim of Rowlinson Knitwear Ltd is providing the quality cloth
at nominal price. The Rowlinson Knitwear Ltd has wanted to expand its market as they enlarge
the variety of commodities. The Rowlinson Knitwear Ltd has been starting use digital tool
website, and email to grow the market. The Rowlinson Knitwear Ltd has been facing
competitive challenges such as Alanic clothing, CP company and blue clothing company. The
respective company uses local resource to produce the quality of articles such as kids wears,
school uniform and other type of dress. The Rowlinson Knitwear Ltd allure to consumer as they
offers attractive discount strategy that help to increase the revenue.
(ii)Securing Intellectual Property Rights in a globalised economy
The intellectual property right is a system in which enhance interconnection between
nation state governments and corporations that help to create the international recognized polices
and standard. The intellectual property right allow to company to secure the invention while
rending right, improve the invention and improve original invention. IPR rights is determined the

right given to company or person over the innovation for certain period. These are three type of
protect intellectual property such as patent, copyright and trademarks. The patent right is protect
to product, design and process which basically provides a fresh direction to doing particular
tasks. The copy right refers to legal framework in which describe the right that creator have over
their artistic and literary work. Trademark involves any words, symbol, design and phrase etc.
that determine company's service and service.
(iii)Managing business role in internation context
The international business perform the business more than one country as they may put
effort on communicate with their employees. There are various ways to to managing the business
across the global
Communication: The international business require effective communication to manger
the staff or employees in different places,(Van Aaken, 2018) In context to Rowlinson Knitwear
Ltd, The respective company will require to use digital tool such as ZOOM, SKYPE and others
to enhance the understanding and eliminate the doubts and misinterpretation between seniors and
subordinate.
Technology; The technology play a crucial role in effective operational work as it help to
minimize the unnecessary efforts. In relations to Rowlinson Knitwear Ltd , The respective
company have to use effective technology and adapt the advanced technology in Europe that
help in improving the operational activity.
Embrace the different culture: The international business embrace the different culture
whereas company deal in. with references to Rowlinson Knitwear Ltd, The respective company
will try to analyse the culture of Europe so they can easily understand the consumer's dressing
taste and consumer's behaviours
Maintain the relationship; The international business have to maintain customer and
employees relationship. The respective company's manger will try to maintain the different time
zone as it help to schedule the weekly team meeting across the global. The top level mangers of
Rowlinson Knitwear Ltd maintain the healthy relationship among employees with different
culture.
(iv) The impact of national cultures in international markets.
National cultures refers to group of people brought within country, these tends to share
expectations on values and religion around expectations. International business deals across cross

culture influencing on people thinking, communication and behaviour, which affects transactions
way to negotiation. National culture refers to both tangible and intangible factors such as, belief
system, values, general attitudes, particular nation and tradition. National culture have five
dimension as, power distance, individualism, uncertainty avoidance and long-term orientation
which can impact of national culture on business. In context to Rowlinson Knitwear Ltd, as
company offers clothing appraisal in market of Europe, its main culture is German, English,
Swiss and Netherlands with existence of Protestantism and Roman Catholicism which can affect
expanding of company into market.
The impact of national culture of Europe in international market to company is that
country has different religion and culture, which people follow there so to operate business their
it can affect company goals and productivity of organisation. Difference in culture and tradition
company needs to change its operation process according to that which can cause huge impact on
existing planning of operation production. Organisation wants to expand business and operation
into market of Europe which cause difference of planning and process system of company that
cause expense of making new planing process and system of production to meet the needs of
international market demands. People of country belief system can cause affect on internation
business which led to changing management of company through which organisation can
smoothly expand its market into international market of Europe. Rowlinson Knitwear Ltd
provides clothing in market to expand into Europe market company can face many issues as
national culture is different then usual production of company and for expanding firm needs to
consider the culture and tradition of country for success and profits in international market.
(v) An assessment of entry strategies in international markets.
Market strategy in entering into international market is a planning method of delivering
services and goods to target market and distributing them, for importing & exporting products to
establish managing contracts with foreign country. In context of Rowlinson Knitwear Ltd
company wants to enter international market of Europe for doing that organisation needs to plan
strategies according to circumstances. Market entry is a framework strategies that provide
roadmaps to enter into global marketplace. The international company choose best approach that
based on target and goals. It is a methods for companies to use deliver, plan and cost of goods to
international market. It help to company to determine the planning and process to achieve the
organisational goal. It is an important for organisation to stay organized earlier, after and during

enter a new marketplace. It help the organisation to understand whole international trade so that
they can identify the new marketplace.(Lubinski and Gartner, 2020) The market entry help to
understand the international technology that help to ahead from its competitor and adapt the
global technology assistance. There are various strategies entry in international market such as,
Exporting, it involves marketing of products and services of company in country with the help of
direct or indirect exporting. Company can use direct exporting method of manufacturing
products without involving third-party, it is main factor in expansion into international market.
Licensing, it is another important factor for entering into international market for company to
keep it in consideration, getting licensing of exporting, expansion for operation in productivity.
Before entering into international market organisation firstly needs to get license for marketing
and offering products which can led to smooth operation in market. (De Ruyter and et.al.,
2021)At last organisation needs to get information of country of expansion into international
market in this case Rowlinson Knitwear Ltd get information related to industry policy of Europe
for entering into international market.
(vi)The different type of internation strategies
The multinational company has operation in different countries as they require to
internation strategies. The international business have to use international business strategy to
expand the business as it focus on analysing international market. There are four type of
international strategies that will mention below.
Internation: In international strategy, The company neither focused on local cultural
condition nor concerned about the cost. In context to Rowlinson Knitwear Ltd, The respective
company will serve the same type of dressing style and they will not change size and fabric
quality as it will be helpful for European to get different type of dress at local place.
Multi-Domestic Strategy: In multi-domestic strategy, the multinational company has not
focused on efficiency and cost but company more focus on local requirement within all markets.
In context to Rowlinson Knitwear Ltd, The respective company will emphasis on European
local requirement as Europeans have rich dressing style. The given company will use local raw
material such as cotton, animal skin and other material while manufacturing the cloths
Global Strategy: In this strategy, The company has local requirements that emphasis on
better efficiency and lower cost. Global strategy is complete different from multi domestic
strategy. With references to Rowlinson Knitwear Ltd, The respective company will modify the

dress and cloths design in Europe. The given company will focus on and economic of scale and
gain low cost.
Transnational Strategy: In this strategy, The companies try to maintain the desire of
efficiency with need to balance the localized liking and lower cost.(Lubinski and Gartner, 2017)
In context to Rowlinson Knitwear Ltd, the receptive company will make togetherness of multi
domestic strategy and standardization strategy. (Friis, 2019)The given company will try to
accomplish the economic of scale with the help of standardization yet also make flexible to
respond to native condition.
CONCLUSION
The above stated report concludes that global business is very important for an company's
development and growth as well. It has been concluded that international business face lots of
difficulty that may affect the company. The working culture of domestic business and
international business are different as they both follow different policies. The domestic business
has less risks involves when compare with international business. The World trade organisation
balance the international trade and it eliminate the trade barriers that may face by companies.
Intellectual Property Right protect the creator form copy the designing and other activities The
local global strategies such as transnational, global, international and multi domestic. These
strategies help to expand the business across different countries and understand the different
market's desire.

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