Global Business Aspects

This report discusses the various aspects of global business, including the drivers behind globalisation, advantages and barriers to internationalisation, and the impact of national cultures in international business. It also covers entry strategies and suitable global strategies for local companies. The report is based on the HSBC Bank, a British multinational investment bank and financial service holding organisation.

Global Business As-
pects

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2............................................................................................................................................3
Introduction of Organisation..................................................................................................3
Protecting the Intellectual Property Rights in globalised economy.......................................4
Managing functions of business in an international context..................................................4
The impact of the national cultures in a international marketplace........................................6
An assessment of the entry based strategies in a international markets.................................6
An assessment of suitable global based strategy for local company......................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2

INTRODUCTION
A global business refers to the industry that runs services (such as factory or distribution
centres) in lots of nations around world. This is the different from the international business, that
sells goods across but has services only in its own nation. An significant contribution of the this
paper is description of six cornerstone of the global business – that are: mission of business ,
policy or strategy; workplace culture; leadership, innovation, technology as well as creativity;
human capital or a business environment, this also recommendations obtainable have the bearing
on the research. Global business is lead to the top competition among many business. When
any industry enters in the foreign marketplace, they have to struggle with local business in
nation. Therefore, foreign companies must produce the high-quality goods. They are capable to
get minimum-price high-quality goods (Amato, 2021). This report is based on the HSBC, this
holding plc is British multinational investment bank as well financial service holding
organisation. The below report includes the drivers behind globalisation, advantages as well
barriers to the internationalisation company, difference between international business and
domestic business, role of WTO in international business and impact of trading blocs in
international business. In task second covers the introduction about the company, protecting
intellectual property rights, managing company’s functions, impact of national cultures, entry
based strategies and strategies for local business.
MAIN BODY
TASK 1
Covered in PPT
TASK 2
Introduction of Organisation
HSBC Bank is retailing based banking sector and this is national association as well an
American subsidiary of the UK based. The headquarter of this company is in London. They
provide their financial services in different country but they wants to expand their company in
different more marketplace by adopting some technology.

Protecting the Intellectual Property Rights in globalised economy
The protections for the IP vary depending on the weather company are working with the
patent, trademark and copyright. HSBC dive the deeper into implications of very kind of IP in
following field. Conversely, there are some vital, inexpensive phases that small level businesses
can get to protect their IP and no matter what kind of business benefits company is seeking to
insure. Initial, make sure company conduct their due diligence before the performing business
tasks with other foreign partners. Visit U.S. based Commercial Service webpage for research a
possible buyer and distributor as well learn if they have other IP violations. Make sure that
company work with the legal counsel to the develop ironclad based language that protects their
IP rights in the licensing or subcontracting agreements.
Second thing is, make sure company record every U.S.-registered trademarks or copyrights with
U.S. or country Customs as well Border Protection office. Lots of nations also have departments
for the securing or registering patents, trademarks or copyrights, that can provide to business
some defence of against the IP rights violation terms of worst-case scenario (Burdenko,
Bykasova and Mudrova, 2021). Explore information on the how to apply for an individual
patents and trademarks in other country with intellectual property based office in that nation; a
list of the intellectual based property corporations worldwide is a managed by World Intellectual
Organization.
Managing functions of business in an international context.
Planning
To operate corporation internationally, the managers must initial plan their concept well.
Company have to take decision how precisely will they be conducting their business activities.
This considers deciding whether industry will export goods and enter into the joint ventures with
a local based business. Business may even the function as MNC by starting corporation in other
nations by operating from the one location to another. International business planning the always
needs a thorough the understanding of the local political, economic and social environments.
These elements also consider political based stability in nation, government demands,
intellectual property policies, rivalry and many more.
Organizing

This is not probable for a global business to run in the various nations using the standard or
common based practices. International based managers always have to put in order their corporation
to adapt to the local needs of each nation. Firstly, company have to build a command of hierarchy
that considers people running in multiple nations. Then, HSBC have to the adhere to a home
country based laws or regulations of countries they run in. Managers of company even have to hold
local corporation practices or customs in the mind although organizing (Dijkstra van Beukering
and Brouwer, 2021). International based businesses also have complex management of hierarchy
framework as person run from lots of nations. Managers of industry must make sure that company
have the robust interaction protocol to the deal with this issues. Employees have must always be
capable to address their grievances, thoughts or suggestions.
Staffing
International based managers next have to the figure out whether company will adopt local
workforce and convey their own employees abroad. Subsequently, they will require to be more
aware of each local employee laws if they are decide to select employees locally.
Directing
Directing can be often become more tricky when person from numerous nations work
jointly. Since the cultural differences are influence person to perform tasks differently, managers
of company have to the adapt themselves in each unique condition. Even the language can
become the barrier in the cross-border corporation. To deal with the such issues, company’s
supervisors can try to take part people of dissimilar cultures or nationalities in the
management. Human resource departments in organisation always try to influence cultural
diversity in their companies. They even perform sensitivity seminar to create employees or
managers are aware of the diverse culture among their employees.
Controlling
The issues that impact the function of the directing apply to procedures of the controlling as well.
This is needs meetings between person which assist in exchange of the information and data on
a regular basis (Guffey and Loewy, 2021). Reporting or inspections are also significant aspects
of the control. Cultural based differences amongst workforces can always impact these types of the
functions. Managers, so, should be capable to adapt to each peculiarities or facilitate controlling
procedures.

The impact of the national cultures in a international marketplace.
Culture has the great affect on the international marketing in different nations. A
marketer should have to research about local based culture in-depth before offering a goods to
them. Because of the every promotion has complete to endorse goods, just an example
communicating goods feature to users or influence people to buy it. International business is
deals not just only crosswise borders, company also based on cross cultures. The
Culture profoundly influence the how person think, interact as well behave. It also impacts upon
kinds of the transactions they create or way they discuss them. Most Significance of the Culture.
Understanding the nation’s culture is the sign of the respect. It also assist to better foster
effectual interaction, a vital factor in the business growth. Values or attributes like as the
frugality, trust as well as endurance may be the viewed in a different way in another nations.
An assessment of the entry based strategies in a international markets
Market entry strategy defines the planned distribution or delivery concept of products
as well services to the new target marketplace. In import or export of the services, it defines to
creation, institution, or management of a contract in the other nations. Lots of organisation can
growth fully operate in the niche marketplace without ever enlarging into the new marketplaces.
On another hand, some corporations can only attain enlarged sales, company awareness or
industry stability if business enter in the new market in different countries. Developing the
market-entry based strategy involve detailed analysis of possible competitors and probable
customers. Relevant factors that must be considered when deciding the viability of the entry into
a exacting market consider trade based barriers, localized knowledge, cost
localization, competition, or export subsidies. Some of most ordinary market entry based
strategies that are: directly by the team of an entity in market, The directly exporting goods,
indirectly export adopting a reseller, distributor, and sales outsourcing, as well producing goods
in target marketplace. Others consider:
 Licensing
 Greenfield project
 Franchising
 Business alliance
 Exporting-(Direct/Indirect)
 Turnkey based project
 Joint ventures
 Outsourcing

An assessment of suitable global based strategy for local company.
There are some appropriate strategies which are helpful for HSBC bank, to operate their
business or industry in different marketplace and explore more opportunities. In current scenario
technology is most important part in the growing business and reach different marketplace. This
strategy is important for business to adopt to expand their business (Nwaohiri and Nwosu, 2021).
Company must focus on licensing because banking sector require license to operate business and
in this field the rules and regulations are more strict.
CONCLUSION
It is concluded the above report, global business play an important role in better
development of country and trading activities. Through global business company and country
both build better relations with other country and other company well for getting more
opportunities in different countries. global business is provide more opportunities to company to
operate their business in smooth manner and increase productivity of business.

REFERENCES
Books and Journals
Amato, V., 2021. The Sustainable Development Goals: A Framework for Business. In Corporate
Sustainability in Practice (pp. 21-40). Springer, Cham.
Burdenko, E.V., Bykasova, E.V. and Mudrova, S.V., 2021. State Support of Russian Small and
Medium-Sized Business in the COVID-19 Pandemic and Development Prospects.
In Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the
Post-COVID-19 Era (pp. 438-464). IGI Global.
Dijkstra, H., van Beukering, P. and Brouwer, R., 2021. In the business of dirty oceans: Overview
of startups and entrepreneurs managing marine plastic. Marine Pollution Bulletin, 162,
p.111880.
Fernández-Rovira, C., Valdés, J.Á., Molleví, G. and Nicolas-Sans, R., 2021. The digital
transformation of business. Towards the datafication of the relationship with
customers. Technological Forecasting and Social Change, 162, p.120339.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Light, I.H., 2021. Global entrepreneurship and transnationalism. In World Encyclopedia of
Entrepreneurship. Edward Elgar Publishing.
Lim, A., 2021. Global Fields, Institutional Emergence, and the Regulation of Transnational
Corporations. Social Forces, 99(3), pp.1060-1085.
Nwaohiri, N.M. and Nwosu, M.C., 2021. Reskilling the Library Workforce for the Fourth
Industrial Revolution. Examining the Impact of Industry 4.0 on Academic Libraries,
p.227.
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APPENDIX
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