Global Business Aspects: Protecting IP Rights, Managing Functions, Entry Strategies, and Global Strategy for Fulton's Foods

Global Business Aspects
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Table of Contents
PART A...........................................................................................................................................3
Covered in Appendix..............................................................................................................3
PART B............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Protecting Intellectual Property Rights in a globalised economy..........................................4
Managing business functions in an international context.......................................................5
Impact of national cultures in international markets..............................................................5
Assessment of entry strategies in international markets.........................................................6
Assessment of appropriate global strategy for the local company.........................................7
CONCLUSION................................................................................................................................8
REFERENCES:.............................................................................................................................10
Appendix........................................................................................................................................12
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PART A
Covered in Appendix
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PART B
INTRODUCTION
The aim of this report is to analyse the concept of globalization which is very crucial for the expansion of the business
organisation. Every organisation wants to enter into the global market and operate their business functions at the global level.
For this report, Fulton's Foods has been taken into consideration (Sachs, 2020). The respective firm is basically a small-scale
supermarket chain which was founded in 1960 and the headquarter of the firm is situated in the Barnsley, England. The
respective firms deal in the frozen food products. The management of the respective firm is planning to expand their business at
the global. The following report is going to covers the intellectual property rights protection, different functions management,
national cultural impact, entry modes and effective global strategy of firm. It is very important for the company management to
understand all these elements in order to attain the set objectives.
MAIN BODY
Protecting Intellectual Property Rights in a globalised economy
When an organisation considers expanding its firm in the international market, it is very crucial for the organization to protect its
intellectual property rights in a globalized economy (Sherwood, 2019). It has been identified that there is high risk of infringing
the business ideas as well as other relevant information, so it is become very important for Fulton’s Foods to protect their
intellectual property rights in a proper manner. In the context of the country, it is also clear that the intellectual property rights
must have to be protected because this contributes to the country's economy. That's why it's so important to the organization. If
any fraud activity found by the company management related to the business, then the firm can sue for fraud. This is very
significant to protect copyrights, trademarks, etc.
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