Global Business Aspects: A Case Study of Mark and Spenser (M&S)

GLOBAL BUSINESS
ASPECTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introducing a local company and its current market....................................................................3
Intellectual property rights in a globalised economy...................................................................3
Managing business functions in international context.................................................................4
Impact of national culture in international markets.....................................................................4
Entry strategies in international market.......................................................................................5
Appropriate global strategy for M&S..........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
This report shows a brief introduction of the Mark and Spenser (M&S) company and the
situation of its current market. M&S protecting Intellectual property rights in a globalised
economy and also its business function (Sarkisian and Varlamova, 2021). It also shows the
impact of national culture in international markets and the newly introduced strategies.
Introducing a local company and its current market
Mark and Spenser is one of the biggest leading company in UK. It's headquarter is
situated in London. It manufactures clothes, food products and home products. M&S have a joint
venture with Ocado in order to provide food products through online. It also provide goods and
services at stores as well as online (Mogilevich, 2020). M&S have a strong base of customers as
it gives quality products and best services to the consumers that are helpful in building the trust
and satisfaction among them. Its first store was opened in 1884 and now it has 1037 stores that
are located in UK. It also have a large number of employees working with them of approx 70
thousand (Marks and Spencer - Statistics & Facts, 2021). M&S generate highest income or the
revenue from United Kingdom as compared to the other countries. It have 75% popularity rate in
terms of departmental stores and food.
Intellectual property rights in a globalised economy
It refers to the legal rights that protect the company's creation and invention from
intellectual activity in every field. It includes patents, copyrights, trade secrets and trademarks
(Roh, Lee and Yang, 2021). These rights protect M&S from the duplication where patent refers
to the preservation of the secret and unique aspects of M&S ideas whereas copyright means the
protection of the information associated with the website of M&S cannot be copied, changed or
distributed by the other parties for commercial use. Trademarks refers to the logo, emblem,
marks of the product of the firm that cannot be used by other organizations. So, it should be
necessary for M&S to protect these rights in order to save the company from the duplication of
the original information and can reduce the chances of harm and legal actions (Nomani,
Alhalboosi, and Rauf, 2020).
Managing business functions in international context
Management refers to the process of managing or handling the activities and the
functions of an organization. There are various types of business functions such as -