Analyzing Market Potential for B-Health in New Zealand and Hong Kong

Global business
assignment
4/30/2019
B-Health

Global Business 1
Contents
Introduction......................................................................................................................................2
Economic environment....................................................................................................................3
GDP.............................................................................................................................................3
Unemployment rate.....................................................................................................................4
Political environment.......................................................................................................................5
Stability in market........................................................................................................................5
Tax rates.......................................................................................................................................6
Business environment......................................................................................................................6
Ease of doing business.................................................................................................................7
Market potential...........................................................................................................................8
Country choice.................................................................................................................................9
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Global Business 2
Introduction
The report aims to analyse and compare the socio-economic, political as well as the business
environment. Being an international business consultant to B-Health, Queensland, Australia
based company. The company is a specialist in exporting and producing baby food in the market.
Presently, the company is looking to expand its business in New Zealand and Hong Kong. The
market potential for the products for B-health is analysed in this report. The comparison of both
the market has been done to select one country for the expansion with the proper justification
that is supported with the weighted index.
B-Health Company offers a wide range of products that include baby cereals, dry meals, baby
drinks, baby finger foods, baby drinks, baby wet meals and many others depending on needs and
demand of the customers.

Global Business 3
Economic environment
It is essential for B-health Company to analyse the economic environment of New Zealand and
Hong Kong. The different economic factors that can affect the working of company GDP,
unemployment, trends, population and many others, out of which some of the major factors are
discussed below: -
GDP
Gross Domestic Product in New Zealand was equal to 205.85 billion US dollars in the year 2017.
Further, the GDP of the country increased in the year 2018 and it is expected to increase in the
coming years. Although, the trends of the country shows that decrease was registered in the year
2015 (Trading economics, 2019e).
(Source: Trading economics, 2019)
On the other hand, Hong Kong GDP was recorded as 341.45 billion US dollars in the year 2017
that shows that it represents approx. 0.55% of the world economy (Trading economics, 2019c). It