Evaluating International Market Entry Plan and Business Challenges

This report delves into the concept of global business, highlighting its benefits such as new culture learning, diversifying markets, and revenue potential. It identifies operational and managerial challenges faced by companies like Gosh Food during international expansion, including communication barriers, cultural differences, foreign laws, currency rates, and political risks. The report evaluates strategies for overcoming these challenges, such as adapting to new environments, niche market selection, and adherence to international business laws. Furthermore, it assesses a plan for Gosh Food to enter a new international market through licensing, franchising, and exporting, emphasizing the importance of understanding the business environment and current trends for successful global expansion. Desklib provides a platform for students to access similar solved assignments and past papers.

BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Concept of global business..........................................................................................................3
Define operational and managerial challenges of international business...................................4
Evaluate a plan for entry in new international market................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business refers to an activity to connect with industrial, commercial and professional
activities. Basically, it is a money making term that can occur through buying and selling of
goods and services(Ang, Benischke and Hooi, 2018). This report is based on global expansion of
organisation that means to develop market business in other country. The chosen firm is Gosh
Food, it is a UK based business that offer vegan food items to its customers such as burgers, bites
etc. This report will cover concept of global business, define managerial and operational
challenges that can faced by company in order to world organisation expansion and develop a
plan to enter vinto new international market.
MAIN BODY
Concept of global business
Global business determine practice that helps to operate facilities of company in several
other nation. Basically it is a international trade where organisation can work across world. Now
a days, it is consider as most important aspect because it assist to expand entire business globally
so that its connection level increases and generate competitive benefits in company. It helps to
make a link between two person that belongs to different nation. Following are some benefits to
introduce enterprise globally:
 New Culture Learning: For expansion, it generate benefit for company that is they can
easily connect information about new market scenario, their culture and so on. Getting
data about another spot can assist with making an association more balanced. Having a
comprehension of individuals who are not from their nation will give them another point
of view on relations with clients, and may even helps them with working better through
home grown clients and colleagues. A cultural consultant aids to direct for making
advertising content that considers culture and any phonetic subtleties.
 Diversifying Company Markets: If any company like Gosh products try to expand their
market in other areas by providing services and items(Angulo-Ruiz, Pergelova and Wei,
2019). Then this market can be shift dramatically just because sometimes unforeseen
happening arises and natural disaster occur. Business can allow to diversity market just
sake of growth in another countries. It generate several advantages along with challenges.
But an effective strategy easily solve any kind of conflicts. By the help of this

diversification company knowing other languages which is really helpful in
communication and generate a global expansion efforts.
 New Revenue Potential: By taking business in another area, then company gain
admittance to a lot bigger base of clients(Gulanowski, Papadopoulos and Plante, 2018).
In case of item or administration is a triumph, then this can appreciate expanded incomes
from these new clients regardless of whether you have soaked business sectors locally.
Globalizing could be actually shot of life to their organization necessity to take its
incomes higher than ever.
Define operational and managerial challenges of international business.
There are several issue that can faced by respected company while expand their business
in international markets:
 Barriers in Communications: If a business connect with international market then
language barrier attribute definitely occur. In case of Gosh food, company facing this
problems just because they don't know the cultural of international area. So that , this can
create a hurdle to business for looking international business expansion. With
understanding language how a people can communicate effectively so this can produce
barrier in trading productivity.
 Cultural Difference: It is also generate conflicts for respected company that is Gosh
food at the time of their business expansion. Like when a company try in introduce their
products only for cross boarders then this can influence people thinking, theie behaviour
and communication. This is a framework that highly require better understanding in
several cultures.
 Foreign laws and regulation: Many of the organisation now a days wants to increase
their business level for introducing in other markets(Jafari-Sadeghi and et.al., 2021). So
for this they have facing challenges that affect organisation operation like follow laws
and regulation. It is a key for governing whole target market. In case of Gosh foods,
company can face this hurdles it affect organisational activities in terms of export
controlling, corrupt practices, sanctions and boycotts. Thus, this can influence trade, tax
and antitrust laws.

 Currency rates: It is consider as a fierce challenge while expand a business globally.
This navigate controlling exchange rates, this can make strategy for earning forecasting
growth on unpredictable stages. In context of Gosh Food business, it create hazard in
producing vegan products producing in another country. Because it influence entire
organisation through supply cost and attractive changing in products. Hence, it is also
consider as operational hurdle for business. Political risks: It can be occur in international market due to instability and uncertainty.
Before consider market enhancement in other nation it determine as a risk that affect
economic and political landscape (Madsen, 2020). In case of respected enterprise, there
are several elements that affect income of the company and make a complex strategies.
Change in government bring change in various thing such as policies, interest rates,
foreign business investment etc.
Overcome Strategies plan by Gosh Food Company
 Company can use tactics to cope with language barrier and culture distinctiveness. It can
try to adapt environment that means they can engage with facing new reliabilities that are
occur in new market. For understanding the market, business have to choose niche area
for producing their item it is because, they can easily enhance knowledge for making a
strategy in order to achieving organisation succession in international market.
 A Gosh foot company is a well know organisation in UK that can deals in high quality
vegan items so to overcome with political risk and government regulation. They can try
to follow laws which is beneficial for business growth and also pay taxes as there is
highly require for international business as it can provide security and avoid primary risks
on food products. This is highly helpful in overcome with these challenges.
Importance of understanding environment and current trends
Business surrounding brings various threat and opportunities through external factors.
This is important just because it assist management to make a future plans and effective decision
that can taken by organisation for future growth. Thus, this can raise competition in new entry
markets. Current trends is based on several technologies that can use to make a high connection
with other. This is essential to enhance social globalisation. This can generate only through
technology advancement, changing in climate and transfer productivity from one to another

market. The interconnection with world is important as it helps to cope up with extrinsic
elements with the help of new market improvement through utilisation of several techniques. It
increases flow of goods, enhancing knowledge in between people that aids to bring propensity
across boarders.
Evaluate a plan for entry in new international market.
The respected company that is Gosh Food make a strategy to enter in international
business. There are various ways that they have to follow for entering in new nation along with
their product and services as it assist to bring competitive edge. Some of them are discusses
below:
 Licensing: It refers to an element that can utilise while entering in another marketplace.
Basically this is a intellectual property that can access rights to make and produce
company items in foreign(Rendtorff, 2019). This can use by Gosh Foods, as this is a way
to protecting public by forcing standards that create strictness in various practices in
respect to individuals. It is highly significant for marketers as it create legal vehicle that
can help to provide company goods and services in different states.
 Franchising: It define a methodology that can use distribute items and give chance to
people for manage their own organisation with recognise any kind of risks that create a
high implication on business. This method can use by respected company it is helpful for
franchiser for making an effective business model through trademark. Thus, this enhance
a extreme loyalty in business through enter into a contract with limited brand ownership
of business.
 Exporting: It is also a path that can use to producing company's item into another nation
that can made in home country(Zahra, 2020). The Gosh Food organisation use this
methodology for market expansion as it is incredibly significant just because it provide
individuals as well as business opportunities to entering in different areas or many more
markets.

CONCLUSION
It is being concluded from above report is that global business is a term that can use to
operate market globally. Working internationally is create a interconnection that can generate
through changes in technologies and several market forces. Every organisation can take a
procedure that usually based on location on international operation in new nation that main
objective is analysis entire scenario of market and accordingly developing the capital. It also
helpful in finding risk uncertainties that can highly influence business. So for making a
successful market expansion respected company can use several elements to bring a competitive
growth.

REFERENCES
Books and Journals
Ang, S.H., Benischke, M.H. and Hooi, A.W.L., 2018. Frequency of international expansion
through high control market expansion modes and interlocked directorships. Journal of
World Business. 53(4). pp.493-503.
Angulo-Ruiz, F., Pergelova, A. and Wei, W.X., 2019. How does home government influence the
internationalization of emerging market firms? The mediating role of strategic intents to
internationalize. International Journal of Emerging Markets.
Gulanowski, D., Papadopoulos, N. and Plante, L., 2018. The role of knowledge in international
expansion: Toward an integration of competing models of internationalization. Review
of International Business and Strategy.
Jafari-Sadeghi, V. and et.al., 2021. Exploring the impact of digital transformation on technology
entrepreneurship and technological market expansion: The role of technology readiness,
exploration and exploitation. Journal of Business Research, 124, pp.100-111.
Madsen, H.L., 2020. Business model innovation and the global ecosystem for sustainable
development. Journal of Cleaner Production, 247, p.119102.
Rendtorff, J.D., 2019. Sustainable development goals and progressive business models for
economic transformation. Local Economy. 34(6). pp.510-524.
Zahra, S.A., 2020. Technological capabilities and international expansion: The moderating role
of family and non-family firms’ social capital. Asia Pacific Journal of Management.
37(2). pp.391-415.