Global Business Environment of Nike
15 Pages4648 Words344 Views
Added on 2020-06-04
Global Business Environment of Nike
Added on 2020-06-04
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Global business enviornmnt of Nike
Table of ContentsIntroduction......................................................................................................................................3Analyse key factors of cost, market, environment and competition that drive global commerceand trade...........................................................................................................................................3Explain the complexity of strategic challenges faced by Nike when operating in a globalenvironment.....................................................................................................................................5P3 Evaluate the influences of globalization on organizational governance and leadership,structure, culture and functions within Nike....................................................................................6Evaluate the influences of ethical and sustainable globalization on organizational functions ofNike..................................................................................................................................................8Evaluate the different ways decision making can work effectively in a global context..................9Determine and articulate the various routes to internationalisation an organisation may adopt,including key barriers....................................................................................................................10Conclusion.....................................................................................................................................11
Introduction Business firms do not work in a vacuum and the actions taken by them often occur in a dynamicenvironment. Also there is a presence of different external factors that then put an impact on theoverall performance of the firms (Mahdi and et.al., 2015). The need on part of firms is toanalyse the global business scenario in advance and then function accordingly. The present study has thus made an attempt to focus on the global business environment of Nikewhich is a US based multinational firm that specialises in designing, manufacturing and sellingof footwear, apparaels and equipment’s. The firm has been regarded as largest apparel companyof the world and leading sportswear brand of America (Burgelman, 2017). The firm has held itsposition throughout 2017 and also in 2018. The company has positioned itself as the one meantfor serious athletes and is there to provide confidence that it has perfect shoe variant for everysport. The report is based on case study about global business operations of Nike where emphasishas been laid on key factors that drive the process of globalisation as well as the strategiccomplexities that are linked with its operations in global environment. Study will further bemade on how operations in global market put an Impact on the structure, culture as well asfunctions of organisation. Eventually, the impact on globalisation on organisational decisionmaking will also be done. Analyse key factors of cost, market, environment and competition that drive globalcommerce and trade.There exist various factors of cost, market, environment as well as competition that is drivingglobal commerce and trade within Nike. These have been described in below mentionedsections. Cost – The cost factor plays an important role for driving the global trade as well as commercefor Nike. As per the case study, the company has set its cost structure in such a manner that it isproviding added benefits to Nike. For example, the company pays 18 dollars on an average forthe shoe made by the contracts. It consists of 11 dollars for materials; 2 for labour; 4 foradditional cost and 1 for profit. Nike then sells these shoes to the retailers at 36 dollars which isinclusive of designing, R&D; adverting, shipping; production management; sales and businesscost; taxes and the profit of company. Hence Nike adjusts the cost structure in such a manner so
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