Global Business Environment: Factors, Effects of Technology, PESTLE Analysis of CAMECO

This presentation explores the driving factors of globalization, the significant effect of technology on globalization, and a PESTLE analysis of CAMECO. It also discusses the challenges of globalization and provides recommendations to overcome them. The subject is Global Business Environment.

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
 Introduction
 LO.1
 An explanation on the driving factors of globalization.
 Significant effect of technology upon globalization.
 LO.2
 PESTLE Analysis of CAMECO
 Challenges of globalization
 Recommendation to overcome the challenges of globalization.
 Conclusion
 REFERENCES

Introduction
 Globalization is a process that different country, companies and government
interact with each other. It also increases through improve in transportation and
communication so both are helpful in increase trade. So many countries work
together and helps each other through production, consuming, similar goods
etc. so globalization majorly contribute in world trade. Through this political,
cultural and economic relation improve with different countries and it also helps
in increase economy of country. CAMECO is mining company that founded in
1988 and it headquarters located in Saskatchewan. In this company many
employees engaged and it main product is uranium and electricity. This
presentation will be cover that factors of globalization , impact of digital
technology on globalization,

An explanation on the driving factors of globalization.
 Cost :- cost is a major factor that increase globalization because all import and
export and all trade are depends on cost. It also include that investment cost
because many foreign company want to get large investment. Imports and
export of product and services is increase and decrease according to cost. Cost
like tax, exchange rates, transportation and communication so all things is
included in cost. Because if tax rate decrease so CAMECO has to pay low tax
and it can increase their export of uranium and product. If exchange rate of
increase so it also helps in trade with each other is helps in increase
globalization. If transportation and communication cost of organization decrease
so it also helps in increase trade and import export of goods and services. All
over that if organization cost of production, supply and other cost decrease so
organization has opportunity to increase their trade and if cost is increase so it
reduce trade. So cost is important in drive globalization.

 Market :- it is also a driver of globalization that increase interaction and trade
between different countries. Because consumers is very advance and its
lifestyle, income and aspiration also high. Many marketers available in market
of different countries that find customer of high purchasing power and well
proper developed so it helps in increase globalization. In globalization Cameco
cover maximum countries in world. That means if organization enter in global
market so kit evaluate and take decision about spend of resources in markets
that it give return with profit.
 So market is very important driver of globalization that helps to
organization for invest and spend their resources and helps in get idea about
market and customers present in different market of different countries.

 Environment :- it is also a major factor that drive globalization because day by
day wealth and mobility of customers is increase and technology like mobile,
social media and internet is also provided benefit to globalization because much
information is share through technology across the border of different countries.
CAMECO also adopt advance technology so it helps in communicate easily on
global level. So through this environment of trade on global level is very helpful
for organization because customers get information about new products
through technology and then create demand so it also increases globalization.
So it creates opportunity also for organizations that for increase their products
and improve it for attract customers of global level.

 Competition :- through these factors' globalization get more contribution and it
drives systematically. Because in present time every organization increase their
product and innovate new product day by day for export at global level. In
present time competition increase very fast and every organization work for
upgrade, introduce and distribute new product. In competition at global level
CAMECO increase their popularity and also take care of their customer's
demand that helps in beat competition. It is a opportunity for every organization
who include in global market. Because through this profit is easily earned by
them and it also helpful in increase globalization.

Significant effect of technology upon globalization.
 Technology put great impact on globalization because day by day technology
become advance so it reduces cost of transportation and communication.
Through technology people smartness is also increased day by day so its
helpful for people because they get information about any product of any
country and then demand of product according to need that helps in increase
sales and profit. It put effect globalization. Technology also helpful for
developing countries through globalization that improve productivity and
profitability and it also improves to developing countries that develop
globalization. Because technology reduce cost and time of productivity and it
develops quantity of productivity and through this improve export and import at
global level. So it effects on economy and through this standard of living of
people also increase.

LO.2
PESTLE Analysis of CAMECO
Political factors
 It includes tax policies, foreign trade policy, labour law, environmental
law and trade restrictions.
 Cameco corporation is doing business of uranium in many countries and may
suffer from business risk and political systems of the country. Political instability
can influence the working of the company. Pricing regulations are different in
different countries that affect the cameco company's pricing strategy in the
market. Safety regulations of countries are different so that can affect the
cameco company. Tax policy will also affect as in the domestic market the tax
policy is different and in the international market it will different that can have
impact on the cameco corporation.

Economic Factors
 It includes inflation rate, interest rate, foreign exchange rate and unemployment
rate. The company is depended on the economic system of the particular
company. If in the country people are not educated then there is unemployment
in the country and the cameco company is not getting labor to work. Cameco
company requires skill workforce to do work in the company but because less
education skilled workforce is not working. Inflation rate also affect the
purchasing power of the consumer as if the rates are high the consumer will not
buy the product. If the countries GDP is not good then it will affect the economic
growth of the country as well as of CAMECO corporation.

Social Factors
 It includes social norms, customs and values of the people working in the
company. CAMECO corporation will be affected by the lifestyles of the country
as different countries have different lifestyles and attitude. The culture of the
country also affect the working of the company. AS in international market the
people have different luxury interest as compared to the domestic market. In
international market people are willing to spend the money but in domestic
market people does not invest much money in purchasing the product.

Technological Factors
 It includes innovation. Automation, research and development activity and the technological
changes in the market. Entering into the global market is the biggest opportunity for the
business to change the technology as its difficult to adopt the country's technology easily. It
also affect the value chain structure of the company as different companies have different
rules and for establishing the business in the international market the CAMECO company
have to change its business operations.
Environmental Factors
 It includes ecological and environmental aspects that includes weather, climate,
environmental offsets etc. Weather of the country will affect the working of the business. As
CAMECO is the metal industry sometimes it will affect the functioning of the company and
also affect the transportation facility of metal from one country to other. As CAMECO
establishes its market internationally then there will be different rules regarding the pollution
control in the country that affect the company's operating cost. Use of chemicals in
manufacturing of the metal that will lead to pollution in the country and the government has
restrictions on polluting the environment that affect the CAMECO corporation.

Legal Factors
 It includes specific laws such as discrimination laws, employment laws,
consumer protection laws and health and safety rules. There will be health and
safety rules such as polluting the environment will have to pay the penalty so
CAMECO have arrangements of not polluting the environment. The
 Company cannot manufacture any product without its license as license will be
there to manufacture the product in the country. CAMECO has no right to share
its data to other company or with person who is not an employee of the
company.

Challenges of globalization
There are many challenges of globalization such as:
 Firstly the challenges are faced by the government as after globalization the tax
policy has been changed by the government as there will be easy export and
import of goods after globalization. The government have to implement the new
tax policy in the country that is the biggest challenge for it. Adopting the new tax
policy in the country is also a challenge for the public and its difficult to
impose new trade policy on the export and import. Instability in the country also
leads to the another challenge for the country after globalization as if the
country's situation is not stable then it will difficult to accept the changes in the
country. It increased the global competition in the country that will impact on the
wages, employment practices and the environment. Globalization can have an
impact on the economic structure of the country. As after globalization its
difficult to change the economic structure as per the global market.

. Unemployment in the country is also the biggest challenge after globalization.
Cultural differences is also the challenge for the country to do business after
globalization. As resources are limited in the country so its difficult to survive in the
global market.

Recommendation to overcome the challenges of globalization.
Reducing the cultural differences between the countries helps in overcome from the
challenges of globalization. There will be proper availability of resources and supply chain
should be their to so that accepting the globalization challenges will be easy and the
company can survive in the globalized market. As globalization brings the new technology
and new ideas to run the business to overcome from this challenge company have to adopt
the new technological changes that should help company to survive in the global competition.
As company should have to adopt the changes that are being implemented after
globalization.

Conclusion
From above study it has been summarized that globalization connect many
cincrease it. So it includes cost, market, environment and competition. All this
driver is increase and decrease imports and export and also trade. It also covered
that technology affect to globalisation because day by day technology increase and
people use technology in every work. Like mobile, internet and social media. So it
easily get news about product and services of different countries so it helps
increase demand and also supply of product at global level. countries through
trade, and interact. So globalization has four driver that helps in

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 Crane, A. and Matten, D. 2016. Business ethics: Managing corporate
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 What is pestel analysis. 2019. [ONLIONE]. Available
through<https://pestleanalysis.com/what-is-pestle-analysis/>