This report discusses the concept of globalization and its key factors, benefits, and challenges for businesses in the global business environment. It also explores theoretical models and ethical factors for international expansion. The report focuses on Deliveroo, a global food delivery organization, and its operations in 12 countries. The report is divided into two parts, with the first part discussing external evaluation and driving forces of global business, effects of digital technology, and strategic challenges. The second part covers theoretical models for international expansion, ethical and sustainable factors, key barriers for entering and operating in international markets, and different methods for decision making in a global context. The report concludes with a suggested best route for Deliveroo to expand its business.