Global Business Environment: PESTEL Analysis, Driving Factors, and Challenges

This presentation discusses the global business environment, its internal and external factors, and the PESTEL analysis. It also covers the driving factors of globalization, the impact of digital technology, and the challenges and complexities faced by SASOL Ltd. in the global market. The presentation concludes with recommendations and a summary of the positive aspects of the international business environment.

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENT
• INTRODUCTION
• PESTEL analysis
• Key driving factors of globalisation
• Significant impact of digital technology over globalisation.
• Challenges and complexities the globalisation can bring towards globalisation like SASOL
• RECOMMENDATIONS
• CONCLUSION
• REFERENCES

INTRODUCTION
• The concept of global business environment can
be described as an environment within various
sovereign countries, with the elements exogenous
towards the home surrounding environment of
the company, mainly impacting the decisions
made over the resources used and abilities.
• In this, the global business environment can be
categorized into an internal and external
environment.

PESTEL analysis
 The PESTEL analysis can provide a progressive information about operating the specific challenges that a SASOL Ltd. Will
face within the recent macro-environment other than the competitive forces.
 Political components
 Economical components
 Social components
 Technological components
 Environmental components
 Legal components

Key driving factors of globalisation
 There are several driving elements of the
globalization and some of which are as discussed
below:
 Digital revolution
 Financial Liberalization

Significant impact of digital technology over
globalisation.
 Enterprises are generally adopting technology unexpectedly in this globalized world, making their work
more complex before the current data era spread around the world.
 In this regard, globalization has continually improved the approach of enterprises adopting the times.
 In addition, globalization benefits from the way organizations transfer information and the growing
opposition among different countries.
 Advances in digitalization have reduced shipping and calling charges in many countries, resulting in
companies receiving global procurement centres for the delivery of inputs and goods.

Challenges and complexities the globalisation can
bring towards globalisation like SASOL
 In context with SASOL Ltd. there are various
challenges as well as the complexities which can be
bring out towards globalization are as mentioned
below:
 Global recruiting
 Culture
 Migration of the workers
 Incurring the tariffs and export the fees

RECOMMENDATIONS
• The recommendation towards the SASOL Ltd. can involve the specific innovations, enhancements and the
studies and productiveness so that it can attain greater profitability within the organization.
• In this, there are also the effective methods to deal with several cultures of the workers.
• In addition to this, the managers specifically required to teach their HR for the effective methods in order
to tackle of the people of their very own manner and can being chosen over their hirings also.

CONCLUSION
• From the above presentation, it is concluded that international business environment has various positive
elements in spite of several problems like it can contribute towards new technologies, the development of
infrastructure, producing the jobs, managerial skills, giving enhanced better services as well as bringing in the
investment capital from various other countries by simply exporting the productions.
• Having PESTEL analysis is generally an essential aspect and is broadly used tool which can aid to exhibit the
big image of the organization’s external environment, more specifically linked to foreign markets.

REFERENCES
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International Publishing.
• Verma, D. and Gala, A., 2019. Financial Repression to Financial Liberalisation: Reforms and Impacts. Asian
Journal of Research in Banking and Finance, 9(9), pp.1-14.
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Present (pp. 175-196). Palgrave Macmillan, Cham.
• Van Heerden, N.D., 2021. A critical analysis of green economic policies in South Africa (Doctoral dissertation,
North-West University (South Africa)).
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Coggins, M., Conrad, A. and Crépet, A., 2019. Assessment of needs for a European strategy on exposure science:
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DEFINE ITS SUCCESS.
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