Global Business Environment: PESTLE Analysis, Challenges, and Recommendations for SASOL

This presentation discusses the concept of globalization and its impact on business, including a PESTLE analysis of Sasol Ltd. It also covers key drivers of globalization, the significant impact of technology, challenges and complexities in business, and recommendations for SASOL to overcome them and grow in the marketplace.

Table of Content
INTRODUCTION 3
Concept of the globalisation 3
Pestle analysis of Sasol Ltd. 4
Key driver factor of the globalization 5
Significant impact of the technology on globalization 7
Challenges Complexities in business 7
Recommendations for SASOL to overcome form all these challenge and to grow at
marketplace 8
CONCLUSION 8
REFERENCES 9

Introduction
• Globalisation refer to the development of
different function as well as organisational
operation in world wide. It is basically
environment of the various countries that
comprise with different elements that are not in
the control of business and impact
organisational decision making (Chen, 2022).

Concept of the globalisation
The Globalisation is a process to develop various
business practices and operation at international
scale. Globalisation create various opportunities
for business within less industrialized nations to
tap into larger market in the world. Hence,
business situated within a developing nation have
more access to the capital flow, human capital,
technology, larger export market and cheaper
import (Das and Sethi, 2022).

PESTLE analysis to illustrate the broader and global
influences
Pestle analysis is a significant strategic framework that is used by business
managers to know the impact of macro environmental factors that affects the
business functioning for a longer period of time. The effective and proper use
of this analysis supports organisation to perform their business operations
smoothly and offer various opportunities to expand their business at
international level.

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 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

Key driver factor of the globalization
 Cost
 Competition
 Market
 Environment

Significant impact of digital technology
Technology is vital force in modern form of the business
globalization as technology has revolutionized entire global
economy and has become a critical competitive strategy.
Technology has globalised the whole world. In relation to the
SASOL, there are certain points which state that technology has
impacted the globalization.

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 Use of the digital technology help the company to make a good connection
with the international organisation (Nwadigwe and Ilukwe, 2022).
 Technology has globalised the entire world that rive all nations to more
ethical standards as globalization has lead to the new markets and information
technology which is one of the technologies foster to new market in this
increasing world.

Challenges and Complexities in business
Concept of the globalization not juts helps the company to
perform their business activities effectively but also aid
them in formulating an excellent policies and strategies
for a better outcome (Razzaque, 2022). As organization
operates their functional activities globally so there is
chance of the complexities in market that are faced by
organization in its operation.

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In relation to the SASOL these
complexities are mentioned below:
Entry fee
Losing of the cultural identity

Recommendations for SASOL to
overcome form all these challenge and to
grow at marketplace
As globalisation has immense amount of the competition in international market, due to this,
SASOL get directly impacted by it. All organisation who are operating in international market
majorly pay attention on various techniques and tool that help them to overcome from the
challenges and grow in marketplace.

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In relation to SASOL there are some
recommendation which are mentioned
below:
• Managing expatiation
• Produce outstanding product

CONCLUSION
 From the above report it is concluded that when a company expand its
business at international level then there are various external factor that impact
organisational activities. Globalisation get impact by various element
including competition, market, cost and many more. Digital technology has
also influence on the globalisation as it change the method of trading globally.

References
Chen, T.Y., 2022. A Business Model Feasibility Evaluation Method for Enterprise Collaborative
Business Innovation. International Journal of e-Collaboration (IJeC), 18(1), pp.1-19.
Das, A. and Sethi, N., 2022. Modelling the environmental pollution-institutional quality nexus in
low-and middle-income countries: exploring the role of financial development and educational level.
Environment, Development and Sustainability, pp.1-27.
Joy, S., 2022. (NEARLY) 60 YEARS OF BUSINESS SCHOOLS IN INDIA: A CHRONICLE OF
THE ONGOING QUEST FOR INDIAN MANAGEMENT KNOWLEDGE. Globalizing Indian
Thought: Insights from Indian Knowledge Systems.

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