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The Global Business Environment Assignment (Doc)

   

Added on  2020-10-22

15 Pages4706 Words322 Views
GLOBALBUSINESSENVIRONMENT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key factors of cost, market, environment and competition that drive global trade...............1TASK 2............................................................................................................................................4P2 Complexity of strategic challenges faced by organization while operating in globalenvironment.................................................................................................................................4TASK 3............................................................................................................................................5P3 Impact on globalisation on organization governance, culture, structure and leadership.......5P4 Influences of ethical and sustainable globalisation on organization functions......................7TASK 4............................................................................................................................................8P5 Methods of making organization decision effective in global context..................................8P6 Routes to internationalization for organization and its barriers.............................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONGlobalisation is all about exchange of goods or services across the international level inorder to acquire maximum return on their investment by satisfying client’s needs orrequirements. However, number of small or large organization is emerging at marketplace forgaining high range of return on their investment. Just eat is well known medium sizeorganization by dealing with around 20000 restaurants across the international boundaries forgaining maximum revenue (Cantwell Dunning and Lundan, 2010) . Basically, online service isoffering by this association by getting connected in almost 13 countries such as; Europe, Asia,oceanic and Americas. Mainly, it’s a platform for customers where they found best options forfood and acquire qualitative items. Therefore, assignment is going to highlight the necessaryelements which are considered by firm while expanding their business across distinct globalmarketplace. For example, number of factors are considered such as; cost, market, competitionand so on. Along with this various methods of launching new business at global place is alsooutlining in this project for assisting company to extent their manufacturing business in variousnew areas. Apart from this, challenges and barriers are also explained for guiding companytowards corrective path so that they can attain their set objectives. TASK 1P1 Key factors of cost, market, environment and competition that drive global tradeGlobalisation is all about connecting with foreign companies with broader motives aswell as trying to establish a positive connection with other nations in order to gain maximumadvantageous. However, international marketplace is having numerous of options andalternatives for making successful to an organization by showing best techniques of handlingbusiness (Cavusgil and et. al., 2014) . Along with this, ideas are also emerging which aidsbusiness entity in grabbing more or more knowledge for establishing their company image atinternational marketplace. Just eat is already dealing in around 13 nations but dreamingextending their business more so that they get succeeded in maximising their yearly turnover anddefeat their competitors with unique strategies. But at the same, it has been understood thatcompany needs to consider some of the major elements while managing each or every aspectsbecause global market is highly different from domestic one. For example; fluctuation inexchange rate on monthly or weekly basis as it may hamper the future contract of an1

organization, surrounding of place and so on. Thus, some of the essential component which ishaving major impact on company while involving in global marketplace is discussed as follows:-Cost: - Capital is seen as most indispensable aspect for every organization either small orlarge because overall business activities are based on funds. For example; raw materials arepurchasing through sufficient amount of capital, labours are also hired on salary basis and so on.Thus, it has been understood that money is consider as lifeblood for overall industry as well aseither small or large business. Therefore, company needs to consider relevant elements of costsuch as; indirect and direct cost, variable and fixed cost henceforth. Mainly, variable one alwaysfluctuates due to changes in several other factors like consumer bargaining power whereas fixedone is always fixed like rent henceforth (Colfax Rivera and Perez, 2010) . It means, manager ofJust eat needs to forecast all the indispensable elements of cost before involving in any kind ofcontract because all this things are depend upon monetary factors only. Market:- Just eat is expanding their business for maximizing their profit level byfulfilling the client’s needs or demands but it is only possible if company can appropriately selectbest market for expansion process. Thus, number of factors are analyse while extension processfrom which market is one of the mandatory aspect because final users are identified there only.Basically, it’s a part of promoting company goods in best manner by understanding the needs orrequirement of customers whosoever are interested in products. However, demand of onlineservices is increasing day by day due to establishment of modern world at marketplace. It meanscompany can easily analyse their current market for attaining set objectives or goals in variousmanner. Mainly, some of the major element of markets is classified into various sections such as;demographic, behavioural, geographical and psycho-graphic. Different kinds of market showsthat company needs to plan all the elements as per current market in order to understand choiceor preferences of various types of customers (De Jonge, 2011). For example; old age peopleprefer hygienic foods whereas kids love to eat unhealthy foods and teenagers are also like toenjoy junk foods henceforth. All these elements show the differences and several elements ofmarket which must be considered by organization while promoting their goods. Environment: - Business surrounding is having major impact on company performancebecause all the activities are depend upon external and internal elements. In fact, all theorganizational policies are depending upon various components in order to direct employeestowards corrective path for attaining set objectives or goals. Some of the essential elements are;2

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