Analysis of Business Sustainability Research

The provided document is an analysis of business sustainability research, featuring numerous academic articles and publications from 2015 to 2019. It includes summaries of articles discussing global corporate strategy, supply chain integration, innovation in a global environment, and technology's impact on globalization. The assignment also touches upon decision-making in a global environment and the role of context in business process management. A list of references is provided, featuring various studies and publications from reputable sources.

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key factors of cost, market, environment and competition that drive global commerce and
trade.............................................................................................................................................1
M1. Analyse the impact of key factors on global business environment....................................3
TASK 2............................................................................................................................................3
P2. Complexity of strategic challenges faced by organisation when operating in a global
environment using specific examples.........................................................................................3
M2. Analyse strategic challenges in context of risk and diversification strategies and supply
chain management.......................................................................................................................5
TASK 3............................................................................................................................................6
P3. Influences of globalisation on governance and leadership, structure, culture and functions
.....................................................................................................................................................6
P4. Influences of ethical and sustainable globalisation on organisational functions..................8
M3. Evaluate global market influences in application to appropriate theories and models
relating to organisational structure and culture...........................................................................9
TASK 4............................................................................................................................................9
P5. Different ways decision making can work effectively in a global context...........................9
P6. Determine and articulate the various routes to internationalisation and organisation may
adopt including key barriers......................................................................................................10
M4. Evaluate key barriers in performing business internationally and recommendation to
overcome...................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
.......................................................................................................................................................15

INTRODUCTION
Global business environment is refer as a situation in different independent nations
having factors endogenous which is to home enterprise environment that assists in influencing
decision making on abilities as well as resource utilisation. For performing the operations in
international market, it is essential to has appropriate strategies and direction. Strategic direction
is considered as a forces that set up structure for internal accountabilities among all departments
and employees who are work on it (Amankwah-Amoah, 2016). This report is based on
CAMECO that was introduces in year 1988 at South Africa. This is the leading multinational
company which is known as a largest producer in terms of Uranium that is 18% of world
production. Also it have expanded their business in Australia, Canada, Mozambique and Gabon.
The purpose of this report is to explain the key factors which drive globalisation and its impact
on global business. Strategic complexities faced by firm while operating in global environment.
Influence of globalisation upon firm's governance, structure, culture and so on as well as
influence of ethical and sustainable internationalisation on the functions of company. Different
decision making ways that work in global context. Apart from this various routes to
internationalisation are also mentioned in this report.
TASK 1
P1. Key factors of cost, market, environment and competition that drive global commerce and
trade
Globalisation is considered as process for interaction as well as integration between
individuals, firms and governments internationally. It has grown due to transportation and
communication technology. With the growth in international interactions, this leads to
development in global trades, thoughts, ideas and so on. It is considered as the economic process
for combination as well as interaction of ethnic and cultural aspects. It includes services,
technology, information, services, goods etc (Dyllick and Muff, 2016) . According to IMF, there
are 4 aspects of internationalisation that are knowledge distribution, transactions and trades,
movements of capital and investment, migration as well as individuals movement. Overall
environment challenges are related with globalisation like global warming, cross boundary and
may more. Fro expanding the business at international level these challenges can effects
company. Therefore, it is very crucial for CAMECO to examine the market as well as whole
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environmental components. Every enterprise performing at corporate level required to analyse
about globalisation and its impact as well as their company in another nations.
Globalisation driving factors:
There are various key factors of globalisation that are mentioned below: Cost: There are variation in cost as well as sourcing effectiveness from nation to nation
where company can acquire advantage of it (Prakash and Barua, 2016) . Globalization
can facilitate opportunity to CAMECO for developing their international economies of
scale and high products development. Another cost which is related to products and
services can be minimised by globalisation. Market: The national market is saturated Because of which growth opportunities are
limited as well as to overcome from this types of situation international expansion is
performed. The globalisation is grown-up by CAMECO that facilitate a chance to
examine consumers requirement with the help of channel of international as well as
transfer marketing. Environment: This is considered as a dynamic key factors at which changes occurs
commonly. It plays an crucial role into globalisation like CAMECO have faced problems
with changing environment while operating business into global marketplace. This is
important to examine the factors of environment like climate, weather etc. and
consequently take decisions. The commerce as well as trade took place into surroundings
as there is enhancement in products consumption which may effects environmental cycle
that leads towards stress on environment (Drivers of Globalization: Integration of
Theories and Models. 2005).
 Competition: As globalisation increases, inter company competition have also enhanced
as well as forces enterprise to move towards global market (Smith and Rupp, 2015).
Internationalisation assists CAMECO to grow their business into another nation as there
is strong interdependency between countries, FDI as well as two way trade. So, to beat
competition an effective relation is essential among each other.
Impact of digital technology on globalization
Digital technology is considered as utilisation of resources for effectually identifying,
developing, examining and communicating in digital context. It involves the usage of software
applications, programming etc. Due to advancement, key drive forces and growth the
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globalisation have impacted the digital technology. Technology advancement as well as
progress have effect internationalisation at national and international level. Technology
breakthrough stimulate company to become global by enhancing economic scale and size of the
market. Digital technology can aids CAMECO for minimising transportation and communication
costs across countries as well as provide for international raw material and input sources. There
are various kinds of technology like digital communication, data and so on assists enterprise in
internationalisation (Hitt and Xu, 2016) . There are patent technology that inspire globalisation to
company having patent as well as exploit another international market without rivals. Likewise,
IT can aids CAMECO for business relations as this decreases the time and place barriers. The
products of CAMECO company is costly so it is limited to rich nations only. But with the help of
technology respective firm are also availing it to developing countries (Impact of Technology on
Globalisation. 2019).
M1. Analyse the impact of key factors on global business environment
These are various key factors such as cost, market, environment and so on. All these have
impact upon global business environment that are mentioned below:
According to Bradford Guzmán and Trujil, as cost are changing it source effectiveness in
global environment due to which CAMECO can improve their products and develop
international scale economies. Also, various country cost creates a problems for global business
environment.
As per the Tutune, CAMECO are moving into globalisation so it is benefits of them to
deliver their products into various countries on specified time. It will be also a challenges as
market trends are changing frequently.
TASK 2
P2. Complexity of strategic challenges faced by organisation when operating in a global
environment using specific examples
Strategic challenges is considered as a pressure which exert crucial influences upon
upcoming success of any organisation. Challenges are of 2 kinds first one is external and
another is internal (Rugman and Verbeke 2017) . External factors are from the outside of
company which includes goods changes, modification in technology, financial risk market as
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well as society requirements and wants. There are many strategic challenges that is faced by
CAMECO at the time of operating the enterprise at international level.
PEST Analysis of CAMECO
PEST analysis is considered as an analytical structure that is utilise for strategic business
planning. It assists in getting knowledge about the external factors that influence the activities of
company. This is also the macro environment factors that can not be controllable as well as have
long term effects (Lamm Tosti-Kharas, and King, 2015) . This is explained with the help of six
factors that impact business firm. So, CAMECO PEST analysis is mentioned below: Political factors: This is considered as an opportunities as well pressures that is brought
through political policies and organisation of government which affect business. This
involves tax policy, trading laws and so on. This type of factors have impact CAMECO
as firm is operating in minerals and metal into different nations. For expanding the
business at international level, this is crucial to examine the risk, corruption level etc. in
order to sustain into market. There are many factors which should be examine before
entering in different market like military invasion risk, protection of intellectual property,
trade laws and so on regarding materials. Economic Factors: This is generally connected with structure and policies of economies
as well as economic effects upon firm and their business. It involves inflation, interests,
trends and many more. In order to expand enterprise at international level CAMECO
required to face strategic challenges in context of fiscal market, lack of quality, exchange
rates and may more. There are many other factors that CAMECO need to considered
before entering in global market that involves infrastructure quality, exchange rate and so
on. Social factors: It is the factors that is related to belief, attitudes and son which effects the
demand of organisation's goods as well as operation. This also involves the health, age
and population growth (De Anca and Vega, 2016). Before moving towards international
market CAMECO have acquire knowledge regarding their culture, beliefs, demographics
components. If firm know about these factors then they do not has to face problems at
the time of expansion.
 Technological factors: The barriers, incentives, advancement and so on of technology
which impact firm. This involves the development, innovation, information,
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communications and research. As CAMECO is preparing to operate business at
international level therefore, they required to examine the technological factors
effectually. For knowing about these factors, organisation have to understand its rivals
process, products offerings, technology and many more.
Global challenges as well as strategic challenges of organisation:
As globalisation is enhancing, different challenges have been faced by CAMECO
company that are mentioned below:
Loss of cultural identity: With the enhancement globalisation, it is simple to access the
international culture. It impact the manner of operating business in various parts of world for
CAMECO as they required to adapt those culture as well as tradition to operate its enterprises.
Job mobility: Because of globalisation, jobs manufacturing have been moving from
developed to developing nations. The less proficient workers in developed countries are facing
problems in identifying new jobs. Employees of CAMECO are going through with similar
issues due to job mobility (Globalization Benefits and Challenges. 2019).
CAMECO also faces challenges in its business that required to be examined. It can be in
context of changing requirements of consumers which leads towards risk, changing technology
and so on. So, for avoiding failure company should analyse all factors to attain objectives.
Recommendation to overcome from challenges
Some recommendation are provided to CAMECO in order to overcome from challenges
are explained below:
First recommendation, To know about the significance if international values as well as
challenges. For running business into global market, firm should understand the consumers
requirements after that they produce products for sustaining into market.
Second one, To facilitate jobs to proficient and experience candidates so their people do
not move to developed nations. This assist firm to maximise economic growth of country and
enterprise.
M2. Analyse strategic challenges in context of risk and diversification strategies and supply
chain management
As CAMECO, are facing various challenges such as loss of cultural identity, job mobility
and so on are risk for them as different countries have various culture so it is difficult to
understand all the nations culture effectively. The challenge regarding job mobility is also risk as
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respective company employees can move from developing too developed countries. As various
culture employees are kept into same group so that they can interact with each other in friendly
manner and perform effectively. Also, they can provide opportunities to their workers to perform
on another place in order to diversify their business internationally.
TASK 3
P3. Influences of globalisation on governance and leadership, structure, culture and functions
Organisational structure, culture & governance will be explained with the help of
Mckinsey's 7S model which help the manager to identy the factors which affect the global
market. Same as to identify the culture of the organisation, apply Hofstede's Dimensions of
Cultural model (Pinfield Salter and Bath, 2016).
Mckinsey's 7S model: this model help the organisation to identify their effectiveness
with the help of seven internal factors that needed to be aligned for the successful development.
It will give the idea whether organisation able to achieve their business objectives or not. It is
used to improve company's performance and examine the future change in the business. There
are 7 elements inter depended factors are listed below:
Strategy: - In the organisation manager need to build effective strategy to maintain &
develop competitive advantage in the market at the global level. It is the hard element of the
business which directly affect them because on the basis of these strategies CAMECO can
successfully achieve their goals & targets.
Structure: - It is also a hard element where employees have to report to their direct
superior. More complex structure will create confusion in the organisation at the time of
performing their duty (Rezaee, 2016). CAMECO's manager need to ensure that their
organisational structure is more simple & direct so the flow of information easy pass to other and
not generate any wrong statement.
System: - It include the daily activity and performances which is done by the employees
it will help the organisation to achieve their business goals & objectives.
Shared values: - It is the soft element of the organisation where business ethics are the
main goal and core values are evidenced to the corporate culture. Organisation have to follow
proper organisational governance which is describe in the cost of best practices of the
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organisation. It will include the rules, principle & standards which is necessary to follow by the
company to achieve their business goals & objectives.
Style: - This factor include the adopted leadership style by the organisation which is
beneficial for their business environment. Because effective leadership style help the manager to
achieve their business goals & objective through satisfaction of employees as well as customer.
Staff: - It is also the part of soft element where organisation identify their employees
behaviour and it's capabilities which further help the CAMECO's manager to distribute task
according to their potential.
Skills: - This factor help the organisation to measure their skills according to their work
and their competencies which is beneficial for the company to achieve their business goals &
objectives (Zaharia and Zaharia 2015).
Hofstede's Dimensions of Culture: This framework is for the cross cultural
communication. It will show the effects of the society on to their members. In the global market,
culture of different country will act as a barrier for another country or organisation if they wanted
to expand their business. These cultural different affect the ability, develop connection or
motivate others. There are six dimensions of culture and these discussed below: Power distance index (PDI): High PDI will represent that acceptance of society in term
of unequal and ranked distribution of power so people will understand their place in the
system. In the other hand low PDI in the society will not accept the unequal power
distribution. In the CAMECO company PDI hi higher where distribution of power is
according to hierarchy. Individualism V/S Collectivism: High individualism will represent the weak
interpersonal connection and people are less responsible for others work. In the
collectivism members are more connected with other (Tallman, Luo, Y. and Buckley,
2018). In the CAMECO, there are collectivism culture follow by it's members. Masculinity V/S Femininity: It include the distribution of the role between the male or
female. Where in the masculine society less overlap of roles and in the feminine society,
there is grate deal to overlap among the role of male & female. Uncertainty avoidance index: High score for the uncertainty avoidance where people
work according to their prediction and make life controllable as possible. If know that it
not possible to control they they will stop trying.
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 Long V/S Short term orientation: In the long term orientation people wanted to know
about every aspect. They have many questions such as what & why. In the short term
members just wanted to know the reason nothing else and values & rights are stressed.
P4. Influences of ethical and sustainable globalisation on organisational functions
Globalization is become important factor for the business to expand and earn more profit
as well as increase their market share. For the achievement of this most of the companies not
follow their business as well as personal ethics. Combination of business ethics and globalization
generate more attention not from large organisation also from society. Most of the MNC's are
affected because of the scrutiny from society company face huge criticism regarding their
business practices which is unethical. They are accuse of many frauds, malpractices and harming
the environment (vom Brocke, Zelt and Schmiedel, 2016) . Generally it is for exploitation of
labour force of developing counties because organisation can easily get the cheap labours for
their production function and take advantage from it. Globalization is linked with business ethics
where culture plays very important role because it gain competitive business environment.
Currently whole world face the ethical issues due to increase in market opportunities through
business growth and organisation offer more opportunities in the market.
Organisation have to adopt ethical practices because customer can loyal for that company
is they properly follow company's code of conduct. It will help the business to gain the trust of
customer through providing consumer benefit policies and satisfy them through their services.
If any organisation which is ethical and also contribute in the society for their welfare. So they
also get the positive response from the society in terms of their reputation which is increase
among the community which increase their demand in the market. Goodwill of the company will
increase and it help the organisation to attract more loyal customer as well as employees. It will
further increase the market share which create more production as well as profitability. Ethics in
the business help the manager to take effective decision in respect of society, consumers and for
their own employees. If any organisation follow the proper ethical practices so they take
necessary steps to prevent exploitation of worker, protect their rights and provide them better
infrastructure for work.
Organisational functions majorly include the planning, organising, controlling and
leading. It will be completed by the manager to achieve their business goals & objectives. Along
with this, production, R&D, purchasing, marketing, human resource and finance & accounts
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functions able to perform well if internal persons such as employees, manager or director
perform their task ethically. Environmental, social or economic state is important for the
globalization for the sustainable development. These factors affect the key stakeholders of
CAMECO company. These days organisational ethics is the main objectives & standard that
follow by the business for the their sustainable development of company. It will affect the
organisational function as well as decision making process. Company driven by those
responsibility which move the organisation toward environment and it's sustainability. In the
manufacturing industry, business totally depend upon the resources which is come from the
society such as raw material or labour (Chaklader and Gulati, 2015). So it's manager's
responsibility to make it valuable and eliminate the wastage which generate the more production
and provide profitability which help the company to achieve their business objectives & goals
M3. Evaluate global market influences in application to appropriate theories and models relating
to organisational structure and culture
By use Mckinsey's 7S framework model organisation can easy identify their soft as well
as hard element which help the business to identify their potential area where they have to work
hard to achieve success. For the achievement of their goals & objectives in the global market
company need follow both element. Hard element will directly affect the organisation and soft
are more influencing factors. Organisational structure, culture can become barrier for another
company which is going to enter in the global market.
TASK 4
P5. Different ways decision making can work effectively in a global context
There are various modification that took place in organisation due to which decision
making get influenced. Decision are to be performed according to the dynamic worldwide.
Therefore, this is a crucial to maintain relationship with the business decision making. Initially
measure the changes that are foreseeable in national as well as international market by the
enterprise practitioners. Recently, decision-making are performed on the basis of present
techniques which are important fro organisation. Earlier, internal factors describes the
performance of company and the external conditions as constant. This is necessary fro
organisation to understand the extrinsic modification in context of domestic as well as foreign
economic trends (Boddewyn, 2016). Therefore, for taking decisions at global level overall
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factors within firm are to be communicate through leaders and manager as well as work as per
that. Variable can be considered in both the terms measurable and non measurable that impact
the performance of the organisation so they cam measure the performed decisions (Decision-
Making in a Global Environment. 2019). There should be the relationship among company and
macro economic variables for making successful decisions. Therefore, for developing the
decisions making in CAMECO few steps are to be considered which are explained below:
Initially steps: To develop setting this states that meeting are performed for globalisation
in respect of concentrated plan, detailed and present information and so on. Whole these are to be
clear-cut by the CAMECO decision makers so that they can attain the goals and targets of the
company.
Second steps: Application of analytical techniques herein approach are to be in logical as
well as significant manner. Overall problems, threats should be gathered so that an effectual
decisions are done for upcoming aspects.
Third steps: To measure both decisions and their patterns: In this steps evaluation can be
done as per the basic cognitive process as well as creating groups and individuals efficient for
making decisions. In Globalisation, decision making pattern should be distinguish from each
other as it based on size and framework of CAMECO.
Fourth step: To analysis the suitable levels of decision-making at which CAMECO have
to ensure that effectual decisions are performed at standard level. Thus, for decision-making at
global level it is necessary to made decisions at effectual level which is performed by their
managers.
Apart from above also there are various decision-making components in organisation at
global level. Therefore, for developing any decisions into CAMECO it is essential to create
strategies so that goals of the organisations can be attained effectively. In case some situation
created into organisation then it is essential to make strategic decisions so that all the activities
are to be done on time with effectiveness.
P6. Determine and articulate the various routes to internationalisation and organisation may
adopt including key barriers
Routes means mobility and utility of resources that helps to proper utilise of available
resources in any organisation. Internationalisation is a methodological analysis to analysis and
make planning of processes of mobility that performs activity (Cosic, Shanks and Maynard,
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2015). It can refer to an enterprise that bring steps in order to increase footprint and client base
who lives outside of country. Basically international routes helps to establish a international
market by using available resources that helps to increase productivity. For instance, CAMECO
is planning to expand its business at international market in order to increase profitability. For
this it need to search sources that are available in an enterprise then should prepare solid strategy
that will help to increase production.
Following strategy that helps to expansion of business in global or international market
Franchising your brand: In this process any organisation should create a successful
brand that will help to well recognise with quality and brand. It allows businessman to open its
other branches at new market (Yeh, Lee and Pai, 2015). For instance, CAMECO that is UK
based company planning to expand its business at international market then it need to get
franchise that will help customer to get information about new and branded product.
Advantages: Franchising helps to provide information and product loyalty to customers.
It also focuses that no one is coping of product and services and expand its business at different
market place.
Disadvantages: It has barriers also such as decentralisation in franchisee enterprise, lack
of trust among customers.
Direct exporting: Every organisation should adopt this strategy that helps to increase in
number of sale through direct exporting. For example, if CAMECO want to sell its product and
services at city or place it do through direct exporting.
Advantages: It is cost saving and time consuming strategy that make easy formation of
business. This also helps to increase in number of sale and increase productivity. If CAMECO
apply this strategy it will help to expand its business at new market place.
Disadvantages: There may be chances of loss of material in order to damage and thief as
result low productivity and less profits. It can reduce profit because of different tax rate and
custom duty in other country.
Partnering up: This is also a effective term that helps to increase in number of sale
through partnership. For instance, if CAMECO want to expand its business it can get a partner in
foreign country that will helps to marketing and selling product and services at other place and
increase profits.
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Advantages: It helps to expand business through partner and maintain control on
production by using partnership process. If manger of CAMECO apply partnership strategy it
can expand its business in foreign country.
Disadvantages: It has barrier that it reduced the profit margin by sharing profit in an
enterprise. There may be chances of misunderstanding and lack of communication because of
different language.
M4. Evaluate key barriers in performing business internationally and recommendation to
overcome
From above mentioned strategy and its barrier it has been recommended that an
organisation should make solid strategy that will helps to expand its business at international
market such as effective price policy, import and export policy and proper communication with
partner or customer that will helps to overcome the barrier and also will helps to increase
productivity and increase in number of sale (Bradford Guzmán and Trujillo, 2017). It need to
use branded product and should advertise the product and services that will reduced the problems
of in order to expand business at international market.
CONCLUSION
As per the above report it has been concluded that strategic directions are crucial for
company to operate successfully into competitive market. Globalisation is methods of integrating
world in individual market. There are many key factors for enhancing international trade as well
as commerce by cost, competition, environment and so on to attain objectives. Before running
business at global level, PEST analysis aids to develop strategic decisions for firm.
Globalisation also influences the leadership, culture, functions and many more according to these
factors decision-making are performed in company. There are few modification in firm which is
required to adopted by each and every workers and decisions are taken accordingly. Different
mode of entrance at international level aids firm in accomplishing the goals of the business. To
formed efficacious decisions within organisation overall factors should be considered so that
work are to be done successfully.
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Online
Drivers of Globalization: Integration of Theories and Models. 2005. [Online]. Available through:
<https://www.grin.com/document/57026>
Globalization Benefits and Challenges. 2019. [Online]. Available through:
<https://velocityglobal.com/blog/globalization-benefits-and-challenges/>
Impact of Technology on Globalisation. 2019. [Online]. Available through:
<https://www.vskills.in/certification/blog/impact-of-technology-on-globalisation/>
Decision-Making in a Global Environment. 2019. [Online]. Available through:
<https://gbr.pepperdine.edu/2010/08/decision-making-in-a-global-environment/>
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