Swot analysis of firm according to the data of pestle analysis

Global business
environment

Table of Contents
INTRODUCTION.......................................................................................................................3
MAIN BODY..............................................................................................................................3
Swot analysis of firm according to the data of pestle analysis. .............................................3
Operational impact analysis in accordance with swot analysis of functional areas. .............4
CONCLUSION...........................................................................................................................5
REFERENCES............................................................................................................................6

INTRODUCTION
Global business environment means to to depict the real nature of international trade. It
determines current shifts in context with global environment which is mainly caused by
advancements which are done in technology as well as the consequences which are caused by
globalisation. Due to globalisation, it lead to an impact on political, economic as well as social
chnages. Global business environment is further divided into two parts; internal as well as
external environment. There are various forces which relates to shaping the nature as well as
changes that occur in global commerce. To establish any business especially the business
which is evolving around the globe there are three main contents which should be considered;
competitive chnages, advancements in technology and intercultural effectiveness. The below
report includes swot analysis as well as operational impact on functional areas. The report is
based on royal dutch shell. It is a multinational oil and gas company whose headquarters are in
netherlands. It is one of the fifth largest oil and gas company whose net income is around
US$16.4 billion. (Hamilton and Webster, 2018)
MAIN BODY
Swot analysis of firm according to the data of pestle analysis.
 Strengths:- As royal dutch shell is one of the largest as well as leading company in
context with its competitors there are many strengths like the company uses advanced
technology as compared their competitors. Due to use of good and advance technology
it led to high growth in financial sector and became leading company. It also enhanced
the concept of artificial inetlligence due to which they were able to perform all their
activities effectively. The company also enhanced as well as developed its supply
chain management due to use of block chain technology as they were now able to deal
with amny problem related to their supply chain. The company also invested a huge
amount in providing training to employees due to which workers became skilled and
performed their tasks efficiently. (Kokodey, Gnezdova and Lomachenko, 2018)
 Weakness:- Royal dutch shell faced many weakness like there were many legal issues
which led to difficult in operating their bsuiness. According to political factors there
were certain policies in context with climate change it became a weakness for firm
because it led to instability especially in middle east. The economic conditions are not