Global Business Environment: PESTLE Analysis, Challenges, and Recommendations

This presentation discusses the global business environment, including PESTLE analysis, key driving factors of globalization, impact of digital technology, challenges and complexities, and recommendations. It emphasizes the importance of evaluating these factors to develop effective strategies for expanding business in the global market.

GLOBAL BUSINESS
ENVIRONMENT

Table Of Contents
 Introduction
 PESTLE analysis
 Analysis of the key driving factors of globalisation
 Evaluation of the significant impact of digital technology upon globalisation.
 Challenges and complexities globalisation
 Recommendations
 Conclusion
 References

INTRODUCTION
Global business environment is undertaken as the international business surroundings as
atmosphere into exceptional independent nations, categorised through extrinsic components to
house surroundings of employers. Moreover, globalisation is known as the term which has laid
all over the entity that works towards maximising its current interaction as well as exchange
programme across worldwide.

Concept of globalization
Globalisation is mainly utilised to explain appropriate development as well as growth b
that possibilities of perceiving high competition enhances as well as interdependence
towards economy, population and cultures which brings sustained platform into cross
culture trading of several commodities or service into balanced mode. Additionally,
this forms sustained interconnections into various individuals as well as ventures
which eventually manage drives towards advance capability to convey with various
sources of whole around the world and move to accomplish high standard of
profitability.

PESTLE analysis of SASOL Limited
PESTLE Analysis involves various components which
have direct and indirect affects on firm practices as
well as performance. Moreover, the vital changes
into micro environment aspects straight influence
the SASOL Limited. Whole these components have
been effectively determined through this firm. All
these are described below:

An analysis of the key driving factors of
globalization
Globalisation is regarded as formal inter-exchange of
commodities, technologies and services and others among
several countries. Moreover, there are various globalisation
factor which is much effectual for influencing whole operative
business activities into business surroundings. Additionally,
this facilitates entities as well as nation a board level of
benefits in context of formulating per capita income, facilitates
various opportunities of job, simple raw material availability
and others.

Evaluation of the significant impact of digital technology
upon globalization
Digital technologies has enhancing much rapidly as well as permit to perform innovative
into history which is about 50 % of forming world’s best population into only two decades
as well as transforming society for effective growth. In addition to this, there are several
affects that includes digital technologies positively and negatively but it plays an essential
role into life of individuals and for economical infrastructure.

A critical evaluation of the challenges and
complexities globalization Brings to an organization
Globalization having challenges where firm faces
appropriate period of specific practices that are
provided below:
•Enhancing competition
•Supply chain complexity
•International trade law

Recommendations
Based upon the above analysis, it has been
determined that whole factors related to global
business environment. Moreover, this has been
recommended that in order to expand their
business within globalisation through adopting
some factors:
 Higher competitive marketplace
 Should aware regarding global country culture
 Try to produce much investment opportunity in
addition to job facility

Conclusion
According to the presentation, it has been concluded that global
business environment is inclusive of number of factors that are
having capability to affect organisation operations. In this it is
essential for companies to evaluate these factors with the help
of tools like PESTEL analysis in order to develop strategies.

REFERENCES
 Cogoljevic, M., Tosovic-Stevanovic, A. and Nikitovic, Z., 2019.
INTERNATIONALIZATION OF MARKETING ACTIVITIES IN GLOBAL
BUSINESS ENVIRONMENT. Economic and Social Development: Book of
Proceedings, pp.56-64.
 Zaušková, A. and Rezníčková, M., 2020. SoLoMo marketing as a global tool for
enhancing awareness of eco-innovations in Slovak business environment. Equilibrium.
Quarterly Journal of Economics and Economic Policy, 15(1), pp.133-150.
 Hampden-Turner, C., Trompenaars, F. and Hampden-Turner, C., 2020. Riding the
waves of culture: Understanding diversity in global business. Hachette UK.