Global Business Environment

Global Business Environment

Table of Content
• Introduction
• Key factors to drive global commerce and trade
• Significant impact of digital technology
• Critical analysis
• PESTLE Analysis
• Evaluation of strategic challenges
• Recommendations to overcome the challenges
• Conclusion
• References

Introduction
Globalisation is defined as the process of exchange and transfer of goods and services
and also carrying out various business activity at the international level, allowing
business to expand their business also offering vast number of opportunities which
helps business to gain competitive advantage at the marketplace. in order to
effectively carry out the business activity at the international level it becomes
essential for the business organisation to understand the global environment.

Key factors to drive global commerce and trade
• Market factor
• Cost factor
• Competition factor
• Environment factor