Global Business Environment: PESTLE Analysis, Impact of Digital Technology, Challenges and Recommendations

This presentation covers the concept of globalization, PESTLE analysis of Sasol, key driving factors of globalization, evaluation of digital technology's impact, challenges and complexities of globalization, and recommendations. The global business environment is inclusive of factors that can affect organizational operations, and it is essential for companies to evaluate these factors to develop effective strategies.

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
• Introduction
• PESTLE analysis
• Analysis of the key driving factors of globalisation
• Evaluation of the significant impact of digital technology upon globalisation.
• Challenges and complexities globalisation
• Recommendations
• Conclusion
• References

INTRODUCTION
Global business environment is termed as a environment in number of countries which
mainly includes factors that are significantly different from home business environment of
an organization.

CONCEPT OF GLOBALIZATION

PESTLE ANALYSIS OF SASOL

AN ANALYSIS OF THE KEY DRIVING FACTORS
OF GLOBALIZATION
• Digital revaluation
• Financial liberalisation
• Intense competition
• Enhances international business and trade
• Cost
• Market environment
• Competition factors
• Global commerce and trade

EVALUATION OF THE SIGNIFICANT IMPACT OF
DIGITAL TECHNOLOGY UPON GLOBALIZATION
Digital technology is playing important role in enhancing organisation capabilities to
perform its business operations. This technology is acting as essential factor that impact
upon globalisation, as it eases the operations organization conduct on global scale.

A CRITICAL EVALUATION OF THE CHALLENGES AND
COMPLEXITIES GLOBALIZATION BRINGS TO AN ORGANIZATION
The physical distance
Unfamiliar culture and language difficulties
Supply chain complexity
International trade law
Local government law (host country)
Risk and diversification
Supply chain management

RECOMMENDATIONS
• It is recommended to SASOL LIMITED association to
embrace different innovative perspectives and
technologies to conduct effective operations at global
platform.
• SASOL is recommended to carry out all safety measures,
government leads and updated strategies and execute
them with association to run business proficiently and
conquer all difficulties and guideline compliances.

CONCLUSION
• According to the report it has been concluded that global business environment is
inclusive of number of factors that are having capability to affect organisation operations.
In this it is essential for companies to evaluate these factors with the help of tools like
PESTEL analysis in order to develop strategies.

REFERENCES
• Cogoljevic, M., Tosovic-Stevanovic, A. and Nikitovic, Z., 2019. INTERNATIONALIZATION OF
MARKETING ACTIVITIES IN GLOBAL BUSINESS ENVIRONMENT. Economic and Social
Development: Book of Proceedings, pp.56-64.
• Zaušková, A. and Rezníčková, M., 2020. SoLoMo marketing as a global tool for enhancing awareness of
eco-innovations in Slovak business environment. Equilibrium. Quarterly Journal of Economics and
Economic Policy, 15(1), pp.133-150.
• Hampden-Turner, C., Trompenaars, F. and Hampden-Turner, C., 2020. Riding the waves of culture:
Understanding diversity in global business. Hachette UK.