This assignment delves into various internationalization strategies employed by businesses, such as wholly-owned subsidiaries, franchising, and licensing. It examines the barriers to entry associated with each strategy, including financial, market-based, and industry-specific hurdles. The importance of understanding local norms, regulations, and ethical considerations in different countries is emphasized. The assignment highlights the need for companies to conduct thorough research and consider all relevant factors to achieve a competitive advantage in the global marketplace.