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Report on Challenges and Opportunities of Ella's Kitchen

   

Added on  2020-06-04

12 Pages4729 Words128 Views
GLOBAL BUSINESSENVIRONMENT

ContentsINTRODUCTION ...........................................................................................................................................4TASK 1..........................................................................................................................................................4P1 Key factors that drive global commerce and trade ............................................................................4P2 Complexity of strategic challenges faced by organization ................................................................5TASK 2..........................................................................................................................................................6P3 Impact of globalization on organizational leadership, governance, structure, culture and function .6P4 Influence of ethical and sustainable globalization on organizational function ..................................7TASK 3 ........................................................................................................................................................7P5 Different ways of decision-making......................................................................................................7TASK 4 .........................................................................................................................................................8P6 Determine various routes to internationalization and its key barriers...............................................8CONCLUSION ............................................................................................................................................10REFERENCES ..............................................................................................................................................11

INTRODUCTION Globalization refers the process of by which companies start operating or practicing their business operation on international scale. It is a kind of increasing the interaction between peopleon a worldwide scale due to advance technology, communication, transportation etc. It is the worldwide moment towards financial, trade and economic communication integration (Cuero-Cravazo, 2014). Basically it refers to the tendency of business, people or technologies to expand its current business or start new business in any other foreign country. In simple words it is the free movement of products, services and people all across the globe in an integrated and seamless manner. When company wishes to take the advantage of higher competitiveness on international scale they do globalization. This chosen company for this particular report is Ella’s Kitchen which deals in making organic baby and toddler food. This report talks about the what are the challenges and opportunities chosen company faced while expanding its business in otherforeign countries. This reports covers the impact of key factors like cost, market, environment onbusiness operation, various routes to internationalization including its key barriers, ways of decision making, complexities of strategic challenges faced by company. TASK 1P1 Key factors that drive global commerce and trade The concept of Globalization is reforming our lives and leading us into uncharted territory. As advance technology made an effort to reduce the cost of global or international travel and communication, countries are increasingly trying to expose themselves to the trait and practices of culture of other countries. In today’s competitive world, everyone industry is trying to expand their business across international boundaries so as to gain high competitive edge on international level. Globalization refers to the trend of maximizing people’s interaction on a world-wide scale due to advance technology, communication, transportation etc. In simple words, “it refers to the process at which any company wants to develop or start their business practices or operation on an international scale”. The four main drivers for globalization includes cost, competition, government and market. These are basically an external drivers that possess direct impact on the overall functioning and performance of firms that wanted to expand their business in other countries. Market is directly related with customer and thus include areas such as needs and wants of customer, transferable marketing, current demand for that particular product which any companywishes to expand globally. Government factors covers policies and regulation of that particular country wherein company wishes to expand its business. In the case of competitive drivers, company needs to builds its strong competitive image as they are going to face tough competition from already established strong business enterprises (Harker and Armstrong, 2013). Ella’s Kitchen is already operating their business practices in the area of UK, China, Canada, Sweden, US and Netherlands. Now the chosen company wishes to establish their business other

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