Global Business Environment Assignment: Rawlinson Knitwear

Global business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analyse the factors of cost, market environment and competition which drive global trade
for Rawlinson Knitwear:........................................................................................................1
P2 Complexities of the strategic challenges needs to be faced by the Rawlinson Knitwear
Company while expanding the business:...............................................................................4
P3. Evaluate the impact that globalisation would have on your chosen organisation’s
governance and leadership, structure, culture and functions..................................................5
P4. Influence of Ethical and sustainable globalisation on Rowlinson Knitwear....................6
P5 Decision making and their effects in global contexts.......................................................8
P6: Various routes to internationalisation with key barriers..................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Nowadays, global trends in the last two to three decades have been rapidly changed which
ultimately sustained growth for doing global business. Markets have seen that there is global
organisation for the higher goods, various services and particularly for the financial instruments
of all kinds. However, global product trade has increased by more than 6 percent a year since
1950, which is higher than 50 percent faster than the growth of output which shows drastic
enhancement in the globalisation, which ultimately occurred in the financial markets (Werther,
and Chandler, 2010). However, each business is striving hard to expand business operations for
gaining the competitive advantages of the others. Rawlinson Knitwear is a small mid-sized
company which specially deals in the retail clothing segments. Although, this can be said that the
company is expanding their business operations in Africa, North America, and Asia. But before
going to expand the business, company is required to have detailed analysis of the potential
market where the company is planning to have their business operations. In this file, company’s
financial analysts and various top most analysts would decide about the potential markets where
the firm is going to have their business operations (Wild, Wild. and Han, 2014).
TASK 1
P1 Analyse the factors of cost, market environment and competition which drive global trade for
Rawlinson Knitwear:
There are four wide groups of industry international drivers- market, cost, government and
competition. These four sets of drivers include most critical industry situations which influence
the potential for international. Drivers are highly uncontrollable by the global firm. Each industry
has a level of international potential which is identified by these external drivers.
Market Drivers Cost/ Economic Drivers
 Convergence of lifestyles and taste
 Enhanced travel forming international
consumer
 Emergence of international and local
channels.
 Push to emerge international
 Regular push for economies of scale
 Increasing in foreign acquires of
corporation.
 Enhancement in transportation.
 Growing of NIC.
 Enhancing cost of product
1