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Assignment on Global Business Environment - (Doc)

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Added on  2020-10-05

Assignment on Global Business Environment - (Doc)

   Added on 2020-10-05

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GLOBAL BUSINESSENVIRONMENT
Assignment on Global Business Environment - (Doc)_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1A. Summarising rising risks to global social media firms from proposed or actual governmentregulation and explaining impact on the firm.............................................................................1B. Describing how President Trump’s approach to economic policy impacts on foreigneconomies such as EU, UK, China.............................................................................................2C. Discussing how emerging economies are presenting opportunities for global expansion forbusinesses....................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Assignment on Global Business Environment - (Doc)_2
INTRODUCTIONGlobal business environment is complex phenomenon requiring supervision ofgovernment for regulating economic policies. Present report deals with various economic aspectssuch as summarising risks to international social media firms because of government regulationswill be addressed. Moreover, describing how President Trump's approach to economic policywill impact on UK, EU and China. Furthermore, how emerging economies such as India, Chinaand Brazil are presenting opportunities for global expansion for companies will be addressed inthe report. Hence, overall assessment of macroeconomic policies of various nations will beanalysed quite effectually.MAIN BODYA. Summarising rising risks to global social media firms from proposed or actual governmentregulation and explaining impact on the firmGovernment regulations are to be followed by social media firms which affects them upto a great extent. This is evident from the fact that global customers spent more than six hours onan average on per month basis which provides clarity that people are much addicted to socialmedia and as a result, government regulations are of great concern so as to protect data ofcustomers on social media platforms such as Facebook, Twitter, Instagram etc. Facebook isheavy media with 206.9 million visitors in December 2009 as some 67 % of global users visitedthe platform in that month (Ellis. 2010). On the other hand, in 2018, privacy issues emerge asmain risk for Facebook as it had improperly obtained data of 50 million users.The companies maximise their presence on social media also increase their interactionwith people and engage in conversations and break down barriers to communication. On theother side, EU has harmonised laws in many areas and are different of various countries. Thelaws and regulations imposed on social media firms are as follows-Advertising and Consumer ProtectionThe risk rises and impact on global social media firms in relation to advertising on socialmedia with false advertising claims (Popescu, 2013). Moreover, attempting to inappropriatelyinfluencing bloggers for writing favourable and biased reviews on their products. In the UK,Advertising Standards Authority regulates entire range of advertising. While. Consumer1
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