Expansion Plan of MAC Cosmetics in India

GLOBAL BUSINESS
ENVIRONMENT

INTRODUCTION
Global business environment is the factor which is beneficial in analysing
environmental factors when expanding business operation.
The presentation will analyse the expansion plan of MAC cosmetics in
India.
Mac is famous and the among the leading Cosmetic organisation of United
States serving its services in various countries across the globe

Environmental analysis
• It is important for the company to discover the
environmental factors of the country before expanding in
order to avoid the risk and uncertainties.
• Political: There are various policies and regulation which
influence the functioning of business world but the
expansion plan of MAC c is reliable in the environment as
the country encourages free business programs and
licensed activities.

Contd.
• Economical: Improvement in Indian economy demonstrate the favourable
conditions for cosmetic organisation regarding Licensing, foreign capital
and liberalization.
• Social: Changing trends in the business world of India represents the
demand of innovation and new products and services which denotes
flexibility in work, events and income distribution of country.