Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
PESTEL analysis of Wilko Retail Ltd........................................................................................1
SWOT analysis of Wilko Retail Ltd...........................................................................................3
Examine the ways in which these key drivers can impact on Wilko Retail Ltd........................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment can be define as the environment of different country and
and their business. Factors of global business environment could affect the decision making on
resources and use and capability of local organization. Global business environment can be
classified into two factors internal environment and external environment. This report includes
various topics in the context of respective company Wilko Retail Ltd, company is British retail
chain that deals with home ware and house hold goods. Company was founded in 1930, by
James Kemsey Wilkinson. There are various topics that included in this report such as, PESTEL
analysis of respective company, SWOT analysis and key drives of SWOT analysis which could
affect the business of Wilko Retail Ltd (Ferraro, and Briody, 2017).
TASK
PESTEL analysis of Wilko Retail Ltd.
PESTEL analysis helps organizations to examine macro environment that have an impact
on the decision making process of company. This analysis is use in understanding of corporate
strategies planning process of an company and pros and cons of corporate strategies. In the
context of Wilko Retail Ltd, to examine external factors of company PESTEL analysis is used
below:
Political factors: This factors refers to how government policies intervene in the
company and other factors affect business of particular organization. In the terms of respective
company Wilko Retail Ltd, as one of the established retailer in the world company must follow
policies and regulation in other to protract its products. Changing political instability could affect
businesses but as company is already well known and established so it could not effect the
business of Wilko Retail Ltd (Hakanen, Helander, and Valkokari, 2017).
Economical factors: This factors includes various aspects of economy and change in
economy affect the business of company. In the context of respective Wilko Retail Ltd,
economic factors plays major role in the retail business of company. It is very important of
company to have eye on all economical changes in counties that can affect their decision making
process. To deal with economy factors Wilko Retail Ltd must price their product according to
economy inflation so that they can increase their sales of production.
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