Global Business Environment: PESTEL Analysis of Marks and Spencer

GLOBAL BUSINESS
ENVIRONMENT CW1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PESTEL Analysis........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment is generally a platform for businesses of various countries
for conducting the business operations and activities within the international level. A company
which runs its activities globally, then present factors of international business environment can
always affect to that company in both ways, negatively and positively (Josey and Moore, 2018).
This report discusses the global business environment of Marks and Spencer (M&S). Marks and
Spencer company is the UK’s most popular retail business, headquartered in England, United
Kingdom. There are PESTEL analytical framework has been fully used below to M&S for
knowing which factors can highly affect in the international market.
MAIN BODY
PESTEL Analysis
PESTEL analysis is too important tool to various businesses in market, and this PESTEL
tool can supported to Marks and Spencer’s top-level management for identifying such factors
which will highly impact its business activities when this company will be expanded its business
activities globally. The PESTEL term generally show six key external factors called; political,
economic, legal, social, environmental, technological. in which these major factors of tool have
been mentioned below.
Political factors
Political factors can affect to business activities of Marks and Spencer, when this
company will expand own operations globally. Currently governments in most countries easily
gives licence to those companies which are able to generate excellent job opportunities, so upper
management at M&S have to generate produce excellent employment opportunities while
expanding business operations internationally.
Economic factors
Economic factors also will impact its existing activities of business. For example;
nowadays the UK’s conditions of economy are negatively impact to Marks and Spencer, because