Global Business Environment: Key Factors, Challenges, and Ethical & Sustainable Factors for Deliveroo

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
P1 Explain the key factors of cost, market environment and competition which drive global
commerce and trade? ..................................................................................................................3
P2 Explain the complexity of strategic challenges faced by the business organisation when
operating in a global environment? ............................................................................................6
P3 Evaluating the influence of globalisation upon business governance, leadership, structure,
culture & functions......................................................................................................................6
P4 Evaluating the ethical & sustainable factors of organisation which are consider in global
market..........................................................................................................................................8
P5 Evaluate the different ways in which the decision making can work effectively in the
global context..............................................................................................................................9
P5 Determine the various routes of internationalisation of the organisation can adopt
including the key barriers. ........................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A business is referred to the organisation which is engaged in any commercial, industrial
or professional activities. The main purpose of the business organisations is to create value for
the customers in return of earning profits. It is very important for the organisations to be aware of
the external factors which are very important for the organisation. The business environment is
the sum collection of the internal and external factors which can affect the operations and
activities of the business organisation. So it is very important for the marketers of the managers
to look for the factors which have a positive and negative impact on the business organisation.
The company which is considered in this report is the Deliveroo which is the e-commerce food
delivery company. It is situated in London, United Kingdom. It is operated in more than 200
locations throughout the UK, France, Ireland, Australia, Netherlands(Halbert, and Ingulli, ,
2020). This report will include various topics such as key factors of cost, market environment
and competition, complexity of the strategic challenges, influence of the globalisation on the
business, ethical and sustainable factors of the organisation, different ways in which decision
making can work effectively and at last the routes of internationalisation with key barriers.

TASK
P1 Explain the various key factors of cost, market environment and competition which drive
global commerce and trade?
The globalization of trade and commerce of an enterprise require to know and analyse the
nature, its costs of global operations of business, competition among the market players,
environmental factors influencing the provided services and products and many more. So, a firm
can increase its benefits from the international business operations.(Gaganis, Pasiouras, and
Voulgari, 2019). In context of Deliveroo, the various key factors are discussed below:
Cost- The cost facto is related to the total expenditure which carries from nation to nation
and also is essential for the accomplishment of the higher advantage of the business organisation
globally. This factors helps the organisation 9in facilitating the grater opportunities and
development of the business which eventually cause in the growth of the economies of scale. The
Deliveroo company can have an advantage of the higher profitability. The company can identify
the new custo0mers base in an easy way at the low cost.
Market- This is the key factor which is very important fro the organisation and the
marketers pay attention on the current market and what is been changing from the past years.
Basically it is a comparison of the market from the previous years. It provides the various
oportunituie4s for the organisation. In context of the Deliveroo the manager is responsible for
targeting the high market share in order to increase the revenue of the company. Hence, it makes
them be competent to serve the consumers at their best level and develops sustainable and
profitable outcomes even in global level(Steger, 2017).
Competition- As increase in the globalisation in the world, there are the4 chances of the
high competition in the market in order to operate businesses at the global level. At the global
level, the competition is immense among the businesses such as Uber Eats, ChowNow,
DoorDash and many more that apportion their business low-level the related sector because of
the globalisation. It forces the business organisations to enter in the international market and
encourage to hold out. In case of Deliveroo, the system already faces immense competition as
they are operating business at global level that is in more than 200 locations.
Environment- This is the key factor which is an important aspect for the organisation as
it is related to the environment forces which can impact the organisation where it is operated
globally. It is very important for the Deliveroo to manage all the external factors in order to