Drivers and Challenges of Global Business Environment Analysis

This report provides a comprehensive analysis of the drivers and challenges of globalization in the business environment, focusing on how businesses expand and develop their operations globally. It employs a PESTLE analysis to identify external factors affecting organizations and explores opportunities for international expansion. The report highlights key drivers such as cost, market, competition, and environment, as well as the transformative impact of digital technology on globalization. It also addresses challenges like cultural differences and currency rates, offering recommendations for overcoming these obstacles, such as cultural programs and adaptable business strategies. The report concludes that globalization is crucial for business development, visibility, and profitability in the global marketplace.

Global Business Environment Drivers and
challenges for globalization

Table of Content
 Introduction
 Pestle Analysis
 Analysing the different key factors that drives global commerce and trade
 Impact of digital technology upon globalisation:- Evaluation of different
 challenges and complexities globalisation brings to an organisation
 Recommendations on overcoming from the challenges
 Conclusion
 References

Introduction
Globalisation of business may be defined as the
process of expanding and developing the different
business operation all over the globe. For different
types of organisation, globalisation act as a
development drive for them. This not only helps in
developing the global economy or trade but also
helps the organisation in understanding the culture,
updated technology and many other of the new
country.

Pestle Analysis
The PESTLE analysis may be defined as the framework which not only help the
company in identifying the different external factor which affect the working of the
organisation but also help in identifying the various opportunities for the expansion
of the business all over the globe. In context to the Mr Biggs, pestle analysis has
been discussed below:-
• Political
• Economic
• Social
• Technology
• Legal
• Environmental

Different key factors that drives global
commerce and trade
Globalisation act as a major opportunity and advantage for the different organisation
as this not only help them in expanding their business but also help them in
generating higher profit at the international level. In relation to the Mr Biggs, the
different types of key driving factor of globalisation has been discussed below
• Cost
• Market
• Competition
• Environment

Impact of digital technology upon globalisation
Advancement within the digital technology is being
considered as the main reason of globalisation.
Globalisation is achieving its heights rapidly
because of the immense use of digital technology
by the different types of firms. This not only help
them in increasing their productivity but also help
them in operating their activities in a very effective
manner.

Different challenges and complexities
globalisation brings to an organisation
With the help of globalisation in the corporate sector, the organisations are able to operate
their different business functions with higher productivity and they also make
different strategies to stand in the market. Theses are discussed below:-
• Cultural differences
• Currency rates:-
• business strategy

Recommendations on overcoming from the
challenges:-
• It have been recommended that, to overcome from the cultural difference
challenge face by the manager of Mr Biggs, the company need arrange some
cultural programme so that they easily identify and understand the different
culture of the nation.
• They have to adjust their mind-set and start communicating with the people of the
society (Polinkevych and et .al., 2021) . This will take patience and certain
period of time.
• This not only help the Mr Biggs in achieving a successful position in the market
of UK but also help them in creating a good and positive image in the mind of
consumer.

CONCLUSION
From the above discussion, it has been concluded that globalisation of business play a
very important role in the development, visibility and profitability of the company in
the global marketplace. Globalisation helps the different organisation in producing
their goods and services at the international level. This presentation concluded the
manner in which external factor act as a opportunities for the Mr Biggs company with
the use of PESTEL analysis.

References
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GLOBAL COMPETITIVENESS INDEX (GCI) AND DOING BUSINESS (DB):
CASE STUDY SLOVAKIA. Journal of Security & Sustainability Issues, 7(4).
• Handoyo, S. and Anas, S., 2019. Accounting Education Challenges in the New
Millennium Era: Impact of Advanced of Technology and Dynamic Business
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